Real estate · County · Michigan
Real estate businesses in Huron County, MI
How Huron County, MI compares with other counties and the U.S. for real estate businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,653 of 2,229 scored counties
#50 of 75 scored counties in Michigan
- Listings
- 25
- 4 chain locations (16%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $179.7M
- On rent and homeowner costs · $12,698 a household
- Housing spending per listing (U.S. = 100)
- 166
- 66% above the U.S.
- Listings per 10k households
- 17.7
- 54% below the U.S.
- Population, 2025
- 30,530
- −2.7% since 2020
See the real estate businesses around any address in Huron County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Huron County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 25 real estate businesses in Huron County. Of those, 4 are chain locations, or 16%, against 6% across the U.S. That is 17.7 per 10,000 households, 54% below the U.S. rate of 38.5.
Household spending on rent and homeowner costs in Huron County comes to about $179.7M a year: $12,698 per household, 24% below the U.S. average. Housing spending per office is 66% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
Official counts show 15 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Huron County in 2023. That is one for every 943 households, against one for every 414 across the U.S. Official counts also show 115 one-person businesses without payroll.
Population estimates show Huron County declined 2.7% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for real estate businesses in Huron County is 39 (lower middle), #1,653 of 2,229 scored counties and #50 of 75 scored counties in Michigan.
How Huron County compares
The same measures for Michigan and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Huron County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.7 | 31.2 | 38.5 |
| Housing spending per listing (U.S. = 100) | 166 | 104 | 100 |
| Households per official establishment | 943 | 728 | 414 |
| Official establishment growth, 2019–2023 | n/a | +11.2% | +15.8% |
| Population growth, 2020–2025 | −2.7% | +0.6% | +3.1% |
| Spending per household on rent and homeowner costs | $12,698 | $13,996 | $16,661 |
| Median household income | $58,870 | $72,875 | $80,734 |
| Groundwork market score | 39 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 15
- Employees, 2023
- 28
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 115Businesses with no payroll
- Map listings, September 2026
- 254 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Huron County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Huron County
- Population, 2025 estimate
- 30,530−2.7% since 2020
- Households
- 14,150
- Median age
- 48.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.8
- Land area
- 836 sq. mi.
- People per square mile
- 37
- Median household income
- $58,870+21.9% vs. 2015–2019, before inflation
- Average household income
- $76,624
- Median home value
- $154,300
- Jobs located here
- 11,589
- Daytime population
- 29,753Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Huron County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Huron County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for real estate businesses, numbered among those based in Michigan, with Huron County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Barry County, MI | 68 | 32 | 13.1 | 249 | +2.2% | #270 of 2,229 |
| 2Arenac County, MI | 65 | 5 | 7.6 | 379 | +0.5% | #362 of 2,229 |
| 3Alcona County, MI | 65 | 6 | 11.3 | 254 | +3.7% | #370 of 2,229 |
| 4Montcalm County, MI | 64 | 35 | 14.3 | 210 | +4.1% | #411 of 2,229 |
| 5Newaygo County, MI | 63 | 25 | 12.7 | 236 | +3.1% | #443 of 2,229 |
| 6Tuscola County, MI | 58 | 27 | 12.6 | 235 | −1.2% | #649 of 2,229 |
| 7Presque Isle County, MI | 57 | 10 | 15.0 | 195 | +1.0% | #712 of 2,229 |
| 8Ionia County, MI | 57 | 38 | 16.3 | 192 | −0.5% | #714 of 2,229 |
| 9Osceola County, MI | 57 | 16 | 17.1 | 171 | +2.7% | #720 of 2,229 |
| 10Allegan County, MI | 57 | 92 | 20.2 | 165 | +2.1% | #726 of 2,229 |
| 50Huron County, MI | 39 | 25 | 17.7 | 166 | −2.7% | #1,653 of 2,229 |
Other business types in Huron County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Huron County, MI?
There are 25 real estate businesses on map listings in Huron County as of September 2026. 4 of them (16%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 15 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Another 115 one-person businesses have no payroll, by official counts.
How much do households in Huron County, MI spend on rent and homeowner costs?
About $179.7M a year, or $12,698 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). For the 25 real estate businesses on map listings, housing spending per office is 66% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 14,150 households in Huron County and national spending patterns by income.
How does Huron County, MI compare with the U.S. for real estate businesses?
Huron County has 17.7 real estate businesses per 10,000 households, 54% below the U.S. rate of 38.5. The index of housing spending per office is 166, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Huron County would have about 42, against 25 on map listings. There is one business with payroll in the industry for every 943 households, against one for every 414 across the U.S.
How fast is Huron County, MI growing?
Population estimates put Huron County at 30,530 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 14,150 households. The median household income in Huron County is $58,870 a year, 27% below the U.S. median of $80,734. That rose 21.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Huron County scores 39 for real estate businesses (lower middle), #1,653 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Huron County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Huron County
Screening a site or an acquisition in Huron County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Huron County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.