Groundwork

Real estate · County · Michigan

Real estate businesses in Crawford County, MI

The real estate businesses in Crawford County, MI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 50 out of 100: Upper middle

Ranked #1,093 of 2,229 scored counties
#26 of 75 scored counties in Michigan

Listings
14
1 chain location (7%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$77M
On rent and homeowner costs · $12,357 a household
Housing spending per listing (U.S. = 100)
127
27% above the U.S.
Listings per 10k households
22.5
42% below the U.S.
Population, 2025
13,722
+5.7% since 2020

See the real estate businesses around any address in Crawford County

The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on rent and homeowner costs in Crawford County comes to about $77M a year: $12,357 per household, 26% below the U.S. average. Housing spending per office is 27% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.

There are 14 real estate businesses on map listings in Crawford County as of September 2026. One of them (7%) is a chain location, against 6% across the U.S. That comes to 22.5 for every 10,000 households, 42% below the U.S. rate of 38.5.

Official counts show 4 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Crawford County in 2023. That is one for every 1,558 households, against one for every 414 across the U.S. Official counts list 46 one-person businesses without payroll.

Between 2020 and 2025, the population of Crawford County grew 5.7%, faster than the U.S. (+3.1%). Crawford County scores 50 (upper middle) on the Groundwork market score for real estate businesses, ranking #1,093 of 2,229 scored counties and #26 of 75 scored counties in Michigan.

How Crawford County compares

The same measures for Michigan and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Real estate in Crawford County, MI compared with Michigan and the U.S.
MeasureCrawford CountyMichiganU.S.
Listings per 10k households22.531.238.5
Housing spending per listing (U.S. = 100)127104100
Households per official establishment1,558728414
Official establishment growth, 2019–2023n/a+11.2%+15.8%
Population growth, 2020–2025+5.7%+0.6%+3.1%
Spending per household on rent and homeowner costs$12,357$13,996$16,661
Median household income$60,392$72,875$80,734
Groundwork market score5047

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 4
Employees, 2023
5
Annual payroll, 2023
$227K
One-person businesses, 2023
46Businesses with no payroll
Map listings, September 2026
141 chain location
Listings at the U.S. rate for this spending
18The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Crawford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Crawford County

Population, 2025 estimate
13,722+5.7% since 2020
Households
6,231
Median age
50.6
Homes lived in by their owners
80%
Vehicles per household
1.8
Land area
556 sq. mi.
People per square mile
24
Median household income
$60,392+25.9% vs. 2015–2019, before inflation
Average household income
$68,758
Median home value
$163,000
Jobs located here
3,857
Daytime population
12,867Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Crawford County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.

Or open the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.

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Real estate across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for real estate businesses, numbered among those based in Michigan, with Crawford County marked.

Top counties in Michigan

Counties in Michigan ranked for real estate businesses by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1Barry County, MI683213.1249+2.2%#270 of 2,229
2Arenac County, MI6557.6379+0.5%#362 of 2,229
3Alcona County, MI65611.3254+3.7%#370 of 2,229
4Montcalm County, MI643514.3210+4.1%#411 of 2,229
5Newaygo County, MI632512.7236+3.1%#443 of 2,229
6Tuscola County, MI582712.6235−1.2%#649 of 2,229
7Presque Isle County, MI571015.0195+1.0%#712 of 2,229
8Ionia County, MI573816.3192−0.5%#714 of 2,229
9Osceola County, MI571617.1171+2.7%#720 of 2,229
10Allegan County, MI579220.2165+2.1%#726 of 2,229
26Crawford County, MI501422.5127+5.7%#1,093 of 2,229

Other business types in Crawford County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many real estate businesses are in Crawford County, MI?

As of September 2026, map listings count 14 real estate businesses in Crawford County. One of them (7%) is a chain location. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 4 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Official counts also show 46 one-person businesses without payroll.

How much do households in Crawford County, MI spend on rent and homeowner costs?

About $77M a year, or $12,357 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). For the 14 real estate businesses on map listings, housing spending per office is 27% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 6,231 households in Crawford County and national spending patterns by income.

How does Crawford County, MI compare with the U.S. for real estate businesses?

Crawford County has 22.5 real estate businesses per 10,000 households, 42% below the U.S. rate of 38.5. The index of housing spending per office is 127, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Crawford County would have about 18, against 14 on map listings. There is one business with payroll in the industry for every 1,558 households, against one for every 414 across the U.S.

How fast is Crawford County, MI growing?

Population estimates put Crawford County at 13,722 people in 2025, up 5.7% since 2020, faster than the U.S. (+3.1%). It has 6,231 households. Median household income in Crawford County is $60,392, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.9%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Crawford County scores 50 for real estate businesses (upper middle), #1,093 of 2,229 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Crawford County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for real estate businesses · All 56 business types in Crawford County

Screening a site or an acquisition in Crawford County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.