Groundwork

Clothing and laundry · County · Michigan

Clothing and shoe stores in Chippewa County, MI

How Chippewa County, MI compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 39 out of 100: Lower middle

Ranked #1,423 of 2,087 scored counties
#58 of 68 scored counties in Michigan

Listings
16
6 chain locations (38%)
Official establishments
10
Businesses with payroll, 2023
Household spending a year
$24.4M
On clothing, shoes and related services · $1,730 a household
Spending per listing
$1.5M
20% above the U.S.
Listings per 10k households
11.4
30% below the U.S.
Population, 2025
36,081
−1.9% since 2020

See the clothing and shoe stores around any address in Chippewa County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $1,730 per household (16% below the U.S. average), households in Chippewa County spend about $24.4M a year on clothing, shoes and related services. Spread across 16 clothing and shoe stores, that is $1.5M per store, 20% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

Chippewa County has 16 clothing and shoe stores on map listings as of September 2026. 6 of them (38%) are chain locations, against 44% across the U.S. That is 11.4 per 10,000 households, 30% below the U.S. rate of 16.2.

Official counts show 10 businesses with payroll classed as clothing and shoe stores in Chippewa County in 2023. That is one for every 1,408 households, against one for every 1,273 across the U.S. Official counts also show 7 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as clothing and shoe stores in Chippewa County.

Between 2020 and 2025, the population of Chippewa County declined 1.9%, against +3.1% for the U.S. For clothing and shoe stores, Chippewa County has a Groundwork market score of 39 (lower middle): #1,423 of 2,087 scored counties and #58 of 68 scored counties in Michigan.

How Chippewa County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Chippewa County, MI compared with Michigan and the U.S.
MeasureChippewa CountyMichiganU.S.
Listings per 10k households11.414.116.2
Spending per listing$1.5M$1.4M$1.3M
Households per official establishment1,4081,5111,273
Official establishment growth, 2019–2023n/a−13.3%−12.2%
Population growth, 2020–2025−1.9%+0.6%+3.1%
Spending per household on clothing, shoes and related services$1,730$1,975$2,055
Median household income$62,217$72,875$80,734
Groundwork market score3953

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9 → 10
Employees, 2023
63
Annual payroll, 2023
$1.4M
One-person businesses, 2023
7Businesses with no payroll
Map listings, September 2026
166 chain locations
Listings at the U.S. rate for this spending
19The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$50K

SBA-backed loans to businesses classed as clothing and shoe stores in Chippewa County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Chippewa County

Population, 2025 estimate
36,081−1.9% since 2020
Households
14,080
Median age
42.1
Homes lived in by their owners
75%
Vehicles per household
1.7
Land area
1,559 sq. mi.
People per square mile
23
Median household income
$62,217+33.8% vs. 2015–2019, before inflation
Average household income
$76,569
Median home value
$161,900
Jobs located here
11,286
Daytime population
35,358Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Chippewa County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for clothing and shoe stores, numbered among those based in Michigan, with Chippewa County marked.

Top counties in Michigan

Counties in Michigan ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Clinton County, MI86103.2$6.8M+1.6%#60 of 2,087
2Barry County, MI8493.7$5.4M+2.2%#82 of 2,087
3Lapeer County, MI82154.3$4.6M+1.0%#117 of 2,087
4Monroe County, MI79375.9$3.4M+0.7%#168 of 2,087
5Newaygo County, MI7794.6$3.9M+3.1%#189 of 2,087
6Montcalm County, MI77187.3$2.4M+4.1%#199 of 2,087
7Cass County, MI73115.2$3.7M+0.2%#272 of 2,087
8Allegan County, MI734610.1$2M+2.1%#298 of 2,087
9Hillsdale County, MI71116.2$2.9M0.0%#340 of 2,087
10Shiawassee County, MI70207.1$2.6M−0.4%#372 of 2,087
58Chippewa County, MI391611.4$1.5M−1.9%#1,423 of 2,087

Other business types in Chippewa County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Chippewa County, MI?

Map listings as of September 2026 show 16 clothing and shoe stores in Chippewa County. 6 of them (38%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 10 businesses with payroll classed as clothing and shoe stores in 2023. Another 7 one-person businesses have no payroll, by official counts.

How much do households in Chippewa County, MI spend on clothing, shoes and related services?

About $24.4M a year, or $1,730 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 16 clothing and shoe stores on map listings, it comes to $1.5M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 14,080 households in Chippewa County and national spending patterns by income.

How does Chippewa County, MI compare with the U.S. for clothing and shoe stores?

Chippewa County has 11.4 clothing and shoe stores per 10,000 households, 30% below the U.S. rate of 16.2. Spending per store is $1.5M, 20% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Chippewa County would have about 19, against 16 on map listings. There is one business with payroll in the industry for every 1,408 households, against one for every 1,273 across the U.S.

How fast is Chippewa County, MI growing?

Population estimates put Chippewa County at 36,081 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 14,080 households. Median household income in Chippewa County is $62,217, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Chippewa County scores 39 for clothing and shoe stores (lower middle), #1,423 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Chippewa County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Chippewa County

Screening a site or an acquisition in Chippewa County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.