Groundwork

Fitness and classes · County · Kentucky

Gyms and studios in Kenton County, KY

The gyms and studios in Kenton County, KY, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 53 out of 100: Upper middle

Ranked #907 of 2,088 scored counties
#19 of 63 scored counties in Kentucky

Listings
85
16 chain locations (19%)
Official establishments
35
−5.4% since 2019
Household spending a year
$54.3M
On memberships, classes and admissions · $806 a household
Spending per listing
$639K
4% below the U.S.
Listings per 10k households
12.6
15% below the U.S.
Population, 2025
175,779
+3.9% since 2020

See the gyms and studios around any address in Kenton County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kenton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 85 gyms and studios in Kenton County. Of those, 16 are chain locations, or 19%, against 20% across the U.S. That comes to 12.6 for every 10,000 households, 15% below the U.S. rate of 14.9.

At $806 per household (18% below the U.S. average), households in Kenton County spend about $54.3M a year on memberships, classes and admissions. That is about $639K of household spending for each location on map listings, 4% below the U.S. figure of $662K.

Official counts show 35 businesses with payroll classed as fitness centers and recreation instruction in Kenton County in 2023, down 5.4% from 2019. That is one for every 1,925 households, against one for every 1,641 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $716K have gone to businesses classed as fitness centers and recreation instruction in Kenton County.

Between 2020 and 2025, the population of Kenton County grew 3.9%, faster than the U.S. (+3.1%). Kenton County scores 53 (upper middle) on the Groundwork market score for gyms and studios, ranking #907 of 2,088 scored counties and #19 of 63 scored counties in Kentucky.

How Kenton County compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Kenton County, KY compared with Kentucky and the U.S.
MeasureKenton CountyKentuckyU.S.
Listings per 10k households12.611.214.9
Spending per listing$639K$576K$662K
Households per official establishment1,9252,7291,641
Official establishment growth, 2019–2023−5.4%+5.2%+8.2%
Population growth, 2020–2025+3.9%+2.2%+3.1%
Spending per household on memberships, classes and admissions$806$643$983
Median household income$80,548$63,726$80,734
Groundwork market score5345

Official counts and lending

Businesses

Official establishments, 2019 to 2023
37 → 35−5.4% over the period
Employees, 2023
685
Annual payroll, 2023
$10.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
8516 chain locations
Listings at the U.S. rate for this spending
82The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
6
Amount
$716K

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Kenton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Kenton County

Population, 2025 estimate
175,779+3.9% since 2020
Households
67,367
Median age
38.3
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
160 sq. mi.
People per square mile
1,068
Median household income
$80,548+25.2% vs. 2015–2019, before inflation
Average household income
$108,303
Median home value
$244,400
Jobs located here
69,403
Daytime population
152,560Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Kenton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Kenton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Kentucky

Every Kentucky market ranked →

The highest-scoring counties in Kentucky for gyms and studios, numbered among those based in Kentucky, with Kenton County marked.

Top counties in Kentucky

Counties in Kentucky ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Spencer County, KY74912.3$724K+7.7%#169 of 2,088
2Oldham County, KY713314.3$821K+4.9%#235 of 2,088
3Scott County, KY702611.5$710K+8.2%#262 of 2,088
4Woodford County, KY681211.1$728K+3.7%#325 of 2,088
5Meade County, KY6798.2$863K+2.2%#341 of 2,088
6Boone County, KY676613.0$714K+6.5%#353 of 2,088
7Shelby County, KY66179.2$847K+6.2%#374 of 2,088
8Logan County, KY6565.5$994K+4.2%#397 of 2,088
9Lincoln County, KY6555.2$992K+4.6%#398 of 2,088
10Montgomery County, KY6565.5$977K+2.5%#399 of 2,088
19Kenton County, KY538512.6$639K+3.9%#907 of 2,088

Other business types in Kenton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Kenton County, KY?

There are 85 gyms and studios on map listings in Kenton County as of September 2026. 16 of them (19%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 35 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 5.4% from 2019.

How much do households in Kenton County, KY spend on memberships, classes and admissions?

About $54.3M a year, or $806 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 85 gyms and studios on map listings, it comes to $639K per location. It is estimated from the incomes of the 67,367 households in Kenton County and national spending patterns by income.

How does Kenton County, KY compare with the U.S. for gyms and studios?

Kenton County has 12.6 gyms and studios per 10,000 households, 15% below the U.S. rate of 14.9. Spending per location is $639K, 4% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Kenton County would have about 82, against 85 on map listings. There is one business with payroll in the industry for every 1,925 households, against one for every 1,641 across the U.S. The official count fell 5.4% from 2019 to 2023, against +8.2% for the U.S.

How fast is Kenton County, KY growing?

Population estimates put Kenton County at 175,779 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 67,367 households. Median household income in Kenton County is $80,548, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kenton County scores 53 for gyms and studios (upper middle), #907 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Kenton County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Kenton County

Screening a site or an acquisition in Kenton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Kenton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.