Groundwork

County profile · Kentucky

Owen County, KY market data

Population, household spending and competition for 56 business types in Owen County, each scored against other counties.

Population, 2025
11,601
+2.6% since 2020
Households
4,252
Median household income
$61,134
+25.3% vs. 2015–2019, before inflation
Median home value
$168,700
Jobs located here
1,456
Highest market score
77
Auto repair and car care, #174 of 2,401 scored counties

A site report maps the competitors on map listings around any address in Owen County by name and distance, and the households and spending within reach. Or open the report at the center of Owen County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 11,601 people live in Owen County, in 4,252 households. Between 2020 and 2025, the population of Owen County grew 2.6%, slower than the U.S. (+3.1%). The median household income in Owen County is $61,134 a year, 24% below the U.S. median of $80,734. That rose 25.3% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Owen County spend the most on vehicle insurance (an index of 141, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).

The highest Groundwork market scores in Owen County are for auto repair and car care businesses (77), auto repair shops (76) and restaurants and cafes (75). Owen County ranks #174 of 2,401 scored counties for auto repair and car care businesses.

For its number of households, Owen County has the most map listings, relative to the U.S., for sit-down restaurants (54% below the U.S. rate) and the fewest for restaurants and cafes (66% below the U.S. rate).

All 56 business types in Owen County

Highest Groundwork market score first. Each score compares Owen County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Owen County, KY, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Auto repair and car care77#174 of 2,401818.8$517K1924
Auto repair shops76#184 of 2,378511.8$827K1863
Restaurants and cafes75#229 of 2,4051637.6$858K2318
Sit-down restaurants73#295 of 2,4051228.2$1.1M1723
Doctors, dentists and clinics66#464 of 2,394818.8$518K340Under 3
Gas stations57#884 of 2,358818.8$1.7M72Under 3
Real estate55#816 of 2,229716.5Index only190Under 3
Grocery and convenience stores52#1,100 of 2,402614.1$3.9M1164
Real estate agents and brokers50#1,044 of 2,176716.5Index only151Under 3
Pizza43#1,343 of 2,090614.1$2.3M453
Clothing, shoes and laundryNot scoredNot scored49.4$1.7M1963
Pet businessesNot scoredNot scored49.4$811K92Under 3
Clothing and shoe storesNot scoredNot scored37.1$2.3M1813
Convenience storesNot scoredNot scored37.1$7.9M100Under 3
Grocery storesNot scoredNot scored37.1$7.9M853
Gyms, studios and classesNot scoredNot scored37.1$752K114Under 3
Insurance agenciesNot scoredNot scored37.1$3.9M3123
Salons, barbers and spasNot scoredNot scored37.1$1.1M520Under 3
Funeral homesNot scoredNot scored24.7$356KToo fewUnder 3
GymsNot scoredNot scored24.7$1.1MToo fewUnder 3
Hair salonsNot scoredNot scored24.7$1.7MToo fewUnder 3
Primary care and pediatricsNot scoredNot scored24.7$2.1MToo fewUnder 3
Child care and preschoolsNot scoredNot scored12.4$1.4MToo fewUnder 3
ChiropractorsNot scoredNot scored12.4$4.1MToo fewUnder 3
Dentists and orthodontistsNot scoredNot scored12.4$4.1MToo fewUnder 3
Fast food and sandwich shopsNot scoredNot scored12.4$13.7MToo few3
Landscaping and lawn careNot scoredNot scored12.4$5.5MToo fewUnder 3
Lawn, cleaning and pest controlNot scoredNot scored12.4$5.5MToo fewUnder 3
Martial arts and dance studiosNot scoredNot scored12.4$2.3MToo fewUnder 3
Oil change and quick lubeNot scoredNot scored12.4$4.1MToo fewUnder 3
Physical therapyNot scoredNot scored12.4$4.1MToo fewUnder 3
Spas and skin careNot scoredNot scored12.4$3.3MToo fewUnder 3
VeterinariansNot scoredNot scored12.4$3.2MToo fewUnder 3
Bakeries and dessert shopsNot scoredNot scored00.0None listedNone listedUnder 3
BarbershopsNot scoredNot scored00.0None listedNone listedUnder 3
Car washes and detailingNot scoredNot scored00.0None listedNone listedUnder 3
Coffee shops and cafesNot scoredNot scored00.0None listedNone listedUnder 3
Collision repair and body shopsNot scoredNot scored00.0None listedNone listedUnder 3
Dry cleanersNot scoredNot scored00.0None listedNone listedUnder 3
ElectriciansNot scoredNot scored00.0None listedNone listedUnder 3
Home inspectorsNot scoredNot scored00.0None listedNone listedUnder 3
Home repair tradesNot scoredNot scored00.0None listedNone listed3
House cleaningNot scoredNot scored00.0None listedNone listedUnder 3
HVAC and plumbingNot scoredNot scored00.0None listedNone listed3
LaundromatsNot scoredNot scored00.0None listedNone listedUnder 3
Mortgage brokers and lendersNot scoredNot scored00.0None listedNone listedUnder 3
Nail salonsNot scoredNot scored00.0None listedNone listedUnder 3
Optometrists and eye careNot scoredNot scored00.0None listedNone listedUnder 3
Pest controlNot scoredNot scored00.0None listedNone listedUnder 3
Pet grooming and boardingNot scoredNot scored00.0None listedNone listedUnder 3
Pet storesNot scoredNot scored00.0None listedNone listedUnder 3
Property managementNot scoredNot scored00.0None listedNone listedUnder 3
Roofing and guttersNot scoredNot scored00.0None listedNone listedUnder 3
Tire shopsNot scoredNot scored00.0None listedNone listedUnder 3
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studiosNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Owen County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Owen County, KY by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$4.1M$972102
Gasoline and other fuels$13.7M$3,226124
Food away from home$13.7M$3,22879
Groceries$23.6M$5,56188
Personal care products and services$3.3M$78078
Child care and other personal services$1.4M$32656
Memberships, classes and admissions$2.3M$53154
Medical and dental services$4.1M$97576
Pets$3.2M$76384
Clothing, shoes and related services$6.9M$1,62779
Vehicle insurance$11.8M$2,768141
Home repairs, maintenance and insurance$10.6M$2,50483
Lawn care, cleaning and other household services$5.5M$1,29291
Rent and homeowner costs$57.7M$13,57982

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Owen County

Population, 2025 estimate
11,601+2.6% since 2020
Households
4,252
Median age
42.7
Homes lived in by their owners
88%
Vehicles per household
2.1
Land area
351 sq. mi.
People per square mile
32
Median household income
$61,134+25.3% vs. 2015–2019, before inflation
Average household income
$75,128
Median home value
$168,700
Jobs located here
1,456
Daytime population
7,956Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Owen County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Owen County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Questions

How fast is Owen County, KY growing?

Population estimates put Owen County at 11,601 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 4,252 households. Against the 2015–2019 survey, median household income rose 25.3%, before inflation.

How much do households in Owen County, KY spend?

Households in Owen County spend about $57.7M a year on rent and homeowner costs, $23.6M on groceries and $13.7M on food away from home. Relative to the U.S., household spending in Owen County runs highest on vehicle insurance (an index of 141, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).

Which business types have the highest market scores in Owen County, KY?

Of the business types scored in Owen County, auto repair and car care businesses (77), auto repair shops (76) and restaurants and cafes (75) have the highest Groundwork market scores. For auto repair and car care businesses, that ranks #174 of 2,401 scored counties.

How does Owen County, KY compare with the U.S.?

Median household income in Owen County is $61,134, 24% below the U.S. median of $80,734. The population rose 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $168,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for sit-down restaurants (54% below the U.S. rate) and lowest for restaurants and cafes (66% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 10 of the 56 business types have a score in Owen County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Owen County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Kentucky · Every U.S. market · How we measure

Screening a site or an acquisition in Owen County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Owen County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.