County profile · Kentucky
Montgomery County, KY market data
How Montgomery County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 28,822
- +2.5% since 2020
- Households
- 11,005
- Median household income
- $56,396
- +23.9% vs. 2015–2019, before inflation
- Median home value
- $172,200
- Jobs located here
- 10,428
- Highest market score
- 72
- Lawn, cleaning and pest control, #192 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Montgomery County by name and distance, and the households and spending within reach. Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Montgomery County has an estimated 28,822 people and 11,005 households. Population estimates put the population change in Montgomery County from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%). Median household income in Montgomery County is $56,396, 30% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.9%, before inflation.
Relative to the U.S., household spending in Montgomery County runs highest on vehicle insurance (an index of 133, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Of the business types scored in Montgomery County, lawn care, cleaning and pest control companies (72); gyms and studios (65); and insurance agencies (55) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #192 of 1,771 scored counties.
Montgomery County is part of the Mount Sterling area. Against the U.S., map listings per household run highest for gas stations (3 times the U.S. rate) and lowest for real estate businesses (48% below the U.S. rate).
All 56 business types in Montgomery County
Highest Groundwork market score first. Each score compares Montgomery County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 72 | #192 of 1,771 | 6 | 5.5 | $2.3M | 140 | 9 |
| Gyms, studios and classes | 65 | #399 of 2,088 | 6 | 5.5 | $977K | 147 | 3 |
| Insurance agencies | 55 | #949 of 2,272 | 17 | 15.4 | $1.7M | 134 | 14 |
| Coffee shops and cafes | 54 | #837 of 2,063 | 7 | 6.4 | $5M | 136 | Under 3 |
| Restaurants and cafes | 54 | #1,015 of 2,405 | 88 | 80.0 | $401K | 108 | 35 |
| Real estate agents and brokers | 53 | #901 of 2,176 | 20 | 18.2 | Index only | 136 | 5 |
| Real estate | 53 | #924 of 2,229 | 22 | 20.0 | Index only | 156 | 10 |
| Sit-down restaurants | 52 | #1,095 of 2,405 | 49 | 44.5 | $719K | 108 | 14 |
| Auto repair shops | 48 | #1,313 of 2,378 | 29 | 26.4 | $346K | 78 | 6 |
| Auto repair and car care | 47 | #1,355 of 2,401 | 51 | 46.3 | $197K | 73 | 8 |
| Salons, barbers and spas | 44 | #1,545 of 2,385 | 48 | 43.6 | $177K | 83 | 3 |
| Pet businesses | 42 | #1,454 of 2,200 | 18 | 16.4 | $456K | 52 | 4 |
| Grocery stores | 38 | #1,420 of 2,070 | 8 | 7.3 | $7.6M | 81 | 6 |
| Home repair trades | 38 | #1,570 of 2,057 | 14 | 12.7 | $2M | 80 | 19 |
| Tire shops | 37 | #1,103 of 1,530 | 6 | 5.5 | $1.7M | 67 | Under 3 |
| Dentists and orthodontists | 36 | #1,448 of 1,886 | 11 | 10.0 | $968K | 98 | 8 |
| Convenience stores | 36 | #1,623 of 2,261 | 17 | 15.4 | $3.6M | 45 | 3 |
| Primary care and pediatrics | 33 | #1,322 of 1,656 | 7 | 6.4 | $1.5M | 85 | 19 |
| Grocery and convenience stores | 33 | #1,865 of 2,402 | 29 | 26.4 | $2.1M | 62 | 9 |
| Fast food and sandwich shops | 31 | #1,830 of 2,222 | 22 | 20.0 | $1.6M | 53 | 19 |
| Gas stations | 31 | #1,942 of 2,358 | 36 | 32.7 | $930K | 39 | 20 |
| Pizza | 30 | #1,810 of 2,090 | 18 | 16.4 | $2M | 39 | 19 |
| Pet grooming and boarding | 26 | #1,270 of 1,461 | 7 | 6.4 | $1.2M | 46 | Under 3 |
| Veterinarians | 26 | #1,300 of 1,485 | 7 | 6.4 | $1.2M | 43 | 4 |
| Spas and skin care | 26 | #1,620 of 1,769 | 12 | 10.9 | $708K | 81 | Under 3 |
| Chiropractors | 25 | #1,365 of 1,490 | 7 | 6.4 | $1.5M | 64 | Under 3 |
| Hair salons | 25 | #2,137 of 2,339 | 28 | 25.4 | $303K | 71 | Under 3 |
| Doctors, dentists and clinics | 24 | #2,233 of 2,394 | 97 | 88.1 | $110K | 72 | 36 |
| Optometrists and eye care | 23 | #1,170 of 1,302 | 5 | 4.5 | $2.1M | 68 | 3 |
| HVAC and plumbing | 22 | #1,635 of 1,707 | 12 | 10.9 | $2.3M | 48 | 13 |
| Clothing, shoes and laundry | 19 | #2,098 of 2,210 | 36 | 32.7 | $495K | 56 | 16 |
| Clothing and shoe stores | 18 | #1,987 of 2,087 | 31 | 28.2 | $575K | 45 | 16 |
| Physical therapy | 17 | #1,374 of 1,422 | 12 | 10.9 | $888K | 37 | 6 |
| Barbershops | Not scored | Not scored | 4 | 3.6 | $2.1M | 113 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 3.6 | $2.5M | 100 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.6 | $2.5M | 81 | 3 |
| Gyms | Not scored | Not scored | 4 | 3.6 | $1.5M | 113 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.6 | $3.5M | 120 | 4 |
| Nail salons | Not scored | Not scored | 4 | 3.6 | $2.1M | 127 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 2.7 | $489K | 72 | 3 |
| Pet stores | Not scored | Not scored | 3 | 2.7 | $2.7M | 60 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 2 | 1.8 | $17.6M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 1.8 | $1.9M | Too few | 8 |
| Electricians | Not scored | Not scored | 2 | 1.8 | $13.7M | Too few | 6 |
| Laundromats | Not scored | Not scored | 2 | 1.8 | $8.9M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.8 | $2.9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.9 | $17.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $14.1M | Too few | 5 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $10M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.9 | $14.1M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Montgomery County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10M | $913 | 95 |
| Gasoline and other fuels | $33.5M | $3,041 | 117 |
| Food away from home | $35.3M | $3,203 | 79 |
| Groceries | $60.5M | $5,501 | 87 |
| Personal care products and services | $8.5M | $772 | 77 |
| Child care and other personal services | $3.7M | $337 | 58 |
| Memberships, classes and admissions | $5.9M | $532 | 54 |
| Medical and dental services | $10.7M | $968 | 75 |
| Pets | $8.2M | $745 | 82 |
| Clothing, shoes and related services | $17.8M | $1,619 | 79 |
| Vehicle insurance | $28.6M | $2,603 | 133 |
| Home repairs, maintenance and insurance | $27.4M | $2,487 | 82 |
| Lawn care, cleaning and other household services | $14.1M | $1,281 | 91 |
| Rent and homeowner costs | $148.3M | $13,471 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Montgomery County
- Population, 2025 estimate
- 28,822+2.5% since 2020
- Households
- 11,005
- Median age
- 39.6
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 197 sq. mi.
- People per square mile
- 144
- Median household income
- $56,396+23.9% vs. 2015–2019, before inflation
- Average household income
- $74,506
- Median home value
- $172,200
- Jobs located here
- 10,428
- Daytime population
- 27,104Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Montgomery County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Kentucky 8
- Bath County, KY12,851 people
- Powell County, KY13,038 people
- Clark County, KY37,192 people
- Menifee County, KY6,230 people
- Nicholas County, KY7,708 people
- Bourbon County, KY20,240 people
- Estill County, KY14,035 people
- Fleming County, KY15,323 people
Questions
How fast is Montgomery County, KY growing?
Population estimates put Montgomery County at 28,822 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 11,005 households. Median household income rose 23.9% from the 2015–2019 survey, before inflation.
How much do households in Montgomery County, KY spend?
Households in Montgomery County spend about $148.3M a year on rent and homeowner costs, $60.5M on groceries and $35.3M on food away from home. Set against the U.S., households in Montgomery County spend the most on vehicle insurance (an index of 133, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
Which business types have the highest market scores in Montgomery County, KY?
The highest Groundwork market scores in Montgomery County are for lawn care, cleaning and pest control companies (72); gyms and studios (65); and insurance agencies (55). Montgomery County ranks #192 of 1,771 scored counties for lawn care, cleaning and pest control companies.
How does Montgomery County, KY compare with the U.S.?
The median household income in Montgomery County is $56,396 a year, 30% below the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $172,200, against $332,700 for the U.S. For its number of households, Montgomery County has the most map listings, relative to the U.S., for gas stations (3 times the U.S. rate) and the fewest for real estate businesses (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Montgomery County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Montgomery County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in Montgomery County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Montgomery County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.