Small-town market profile · Iowa
Clinton, IA area market data
How the Clinton area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 46,002
- −0.9% since 2020
- Households
- 19,506
- Median household income
- $66,981
- +29.6% vs. 2015–2019, before inflation
- Median home value
- $160,600
- Jobs located here
- 19,215
- Highest market score
- 70
- Optometrists and eye care, #58 of 400 scored small-town markets
A site report maps the competitors on map listings around any address in the Clinton area by name and distance, and the households and spending within reach. Or open the report at the center of the Clinton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Clinton area has an estimated 46,002 people and 19,506 households. Population estimates show the Clinton area declined 0.9% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Clinton area is $66,981, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.6%, before inflation.
Relative to the U.S., household spending in the Clinton area runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on child care and other personal services (64).
Of the business types scored in the Clinton area, optometrists and eye clinics (70), primary care and pediatric clinics (69) and grocery stores (67) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #58 of 400 scored small-town markets.
The Clinton area is made up of one county, Clinton County. Against the U.S., map listings per household run highest for chiropractors (3.1 times the U.S. rate) and lowest for real estate businesses (56% below the U.S. rate).
All 56 business types in the Clinton area
Highest Groundwork market score first. Each score compares the Clinton area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 70 | #58 of 400 | 7 | 3.6 | $3.8M | 120 | 3 |
| Primary care and pediatrics | 69 | #87 of 458 | 12 | 6.2 | $2.2M | 123 | 12 |
| Grocery stores | 67 | #93 of 506 | 9 | 4.6 | $12.7M | 136 | 7 |
| Tire shops | 67 | #100 of 431 | 6 | 3.1 | $3.7M | 146 | 4 |
| Nail salons | 66 | #87 of 387 | 6 | 3.1 | $3.1M | 183 | Under 3 |
| Dentists and orthodontists | 64 | #126 of 526 | 15 | 7.7 | $1.8M | 178 | 13 |
| Pet grooming and boarding | 63 | #94 of 387 | 6 | 3.1 | $2.6M | 101 | Under 3 |
| Barbershops | 62 | #114 of 377 | 7 | 3.6 | $2.6M | 139 | Under 3 |
| Gas stations | 61 | #153 of 536 | 26 | 13.3 | $2.2M | 90 | 19 |
| Hair salons | 60 | #153 of 538 | 40 | 20.5 | $458K | 106 | 6 |
| Clothing and shoe stores | 60 | #182 of 536 | 24 | 12.3 | $1.5M | 120 | 8 |
| Grocery and convenience stores | 59 | #184 of 538 | 33 | 16.9 | $3.5M | 102 | 14 |
| Fast food and sandwich shops | 59 | #188 of 537 | 24 | 12.3 | $3M | 98 | 34 |
| Salons, barbers and spas | 57 | #183 of 538 | 72 | 36.9 | $254K | 120 | 10 |
| Clothing, shoes and laundry | 57 | #216 of 536 | 38 | 19.5 | $962K | 109 | 8 |
| Car washes and detailing | 56 | #167 of 441 | 10 | 5.1 | $2.2M | 87 | 3 |
| Bakeries and dessert shops | 56 | #186 of 507 | 13 | 6.7 | $5.5M | 133 | 11 |
| Sit-down restaurants | 54 | #223 of 538 | 100 | 51.3 | $715K | 108 | 33 |
| Spas and skin care | 52 | #227 of 504 | 17 | 8.7 | $1.1M | 123 | 3 |
| Gyms, studios and classes | 52 | #251 of 535 | 25 | 12.8 | $628K | 95 | 6 |
| Convenience stores | 51 | #274 of 529 | 18 | 9.2 | $6.3M | 80 | 7 |
| Pet businesses | 50 | #279 of 527 | 25 | 12.8 | $620K | 71 | 8 |
| Restaurants and cafes | 49 | #269 of 538 | 210 | 107.7 | $341K | 92 | 79 |
| Real estate | 49 | #276 of 536 | 33 | 16.9 | Index only | 183 | 21 |
| Gyms | 48 | #277 of 506 | 14 | 7.2 | $1.1M | 86 | 6 |
| Landscaping and lawn care | 47 | #213 of 399 | 8 | 4.1 | $2.9M | 98 | 16 |
| Child care and preschools | 47 | #252 of 454 | 8 | 4.1 | $900K | 90 | 12 |
| Martial arts and dance studios | 45 | #225 of 378 | 9 | 4.6 | $1.7M | 86 | Under 3 |
| Collision repair and body shops | 44 | #240 of 387 | 8 | 4.1 | $2.7M | 89 | 10 |
| Real estate agents and brokers | 44 | #336 of 533 | 27 | 13.8 | Index only | 178 | 16 |
| Mortgage brokers and lenders | 43 | #119 of 177 | 5 | 2.6 | Index only | 134 | Under 3 |
| Electricians | 43 | #195 of 295 | 8 | 4.1 | $6.3M | 52 | 10 |
| Pizza | 43 | #325 of 520 | 23 | 11.8 | $3.1M | 61 | 34 |
| Doctors, dentists and clinics | 43 | #342 of 538 | 171 | 87.7 | $154K | 101 | 55 |
| Auto repair shops | 43 | #346 of 538 | 52 | 26.7 | $422K | 95 | 32 |
| Auto repair and car care | 42 | #348 of 538 | 94 | 48.2 | $234K | 87 | 40 |
| Veterinarians | 41 | #257 of 398 | 8 | 4.1 | $1.9M | 71 | 8 |
| Home repair trades | 40 | #374 of 526 | 25 | 12.8 | $2M | 83 | 33 |
| Funeral homes | 37 | #262 of 365 | 8 | 4.1 | $363K | 53 | 6 |
| Coffee shops and cafes | 35 | #437 of 529 | 30 | 15.4 | $2.4M | 64 | 11 |
| Physical therapy | 33 | #321 of 400 | 19 | 9.7 | $1.4M | 58 | 9 |
| HVAC and plumbing | 33 | #398 of 476 | 15 | 7.7 | $3.3M | 70 | 20 |
| Lawn, cleaning and pest control | 29 | #429 of 481 | 17 | 8.7 | $1.3M | 80 | 31 |
| Pest control | 28 | #74 of 85 | 6 | 3.1 | $3.8M | 37 | 3 |
| Chiropractors | 22 | #417 of 426 | 33 | 16.9 | $796K | 33 | 18 |
| Insurance agencies | 21 | #481 of 537 | 35 | 17.9 | $971K | 77 | 29 |
| House cleaning | Not scored | Not scored | 3 | 1.5 | $7.6M | 119 | 12 |
| Laundromats | Not scored | Not scored | 3 | 1.5 | $12.2M | 97 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.0 | $18.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.0 | $25.1M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.0 | $7.8M | Too few | 6 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $22M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.5 | $15.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.5 | Index only | Too few | 5 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Clinton area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22M | $1,126 | 118 |
| Gasoline and other fuels | $56M | $2,869 | 111 |
| Food away from home | $71.5M | $3,666 | 90 |
| Groceries | $113.9M | $5,841 | 92 |
| Personal care products and services | $18.3M | $939 | 93 |
| Child care and other personal services | $7.2M | $369 | 64 |
| Memberships, classes and admissions | $15.7M | $805 | 82 |
| Medical and dental services | $26.3M | $1,347 | 105 |
| Pets | $15.5M | $794 | 87 |
| Clothing, shoes and related services | $36.5M | $1,873 | 91 |
| Vehicle insurance | $34M | $1,742 | 89 |
| Home repairs, maintenance and insurance | $50.1M | $2,569 | 85 |
| Lawn care, cleaning and other household services | $22.9M | $1,174 | 83 |
| Rent and homeowner costs | $262.2M | $13,442 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Clinton area
- Population, 2025 estimate
- 46,002−0.9% since 2020
- Households
- 19,506
- Median age
- 42.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 695 sq. mi.
- People per square mile
- 67
- Median household income
- $66,981+29.6% vs. 2015–2019, before inflation
- Average household income
- $88,373
- Median home value
- $160,600
- Jobs located here
- 19,215
- Daytime population
- 42,953Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Clinton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Clinton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Clinton area 1
- Clinton County, IA46,268 people
Other markets based in Iowa 12
- Des Moines-West Des Moines, IA metro area731,120 people
- Davenport-Moline-Rock Island, IA-IL metro area381,503 people
- Cedar Rapids, IA metro area276,624 people
- Iowa City, IA metro area179,200 people
- Waterloo-Cedar Falls, IA metro area168,637 people
- Sioux City, IA-NE-SD metro area144,682 people
- Ames, IA metro area127,134 people
- Dubuque, IA metro area99,030 people
- Mason City, IA area49,982 people
- Burlington, IA-IL area44,680 people
- Muscatine, IA area42,559 people
- Marshalltown, IA area40,114 people
Questions
How fast is the Clinton, IA area growing?
Population estimates put the Clinton area at 46,002 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 19,506 households. Median household income rose 29.6% from the 2015–2019 survey, before inflation.
How much do households in the Clinton, IA area spend?
Households in the Clinton area spend about $262.2M a year on rent and homeowner costs, $113.9M on groceries and $71.5M on food away from home. Set against the U.S., households in the Clinton area spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on child care and other personal services (64).
Which business types have the highest market scores in the Clinton, IA area?
The highest Groundwork market scores in the Clinton area are for optometrists and eye clinics (70), primary care and pediatric clinics (69) and grocery stores (67). The Clinton area ranks #58 of 400 scored small-town markets for optometrists and eye clinics.
How does the Clinton, IA area compare with the U.S.?
The median household income in the Clinton area is $66,981 a year, 17% below the U.S. median of $80,734. The population fell 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $160,600, against $332,700 for the U.S. For its number of households, the Clinton area has the most map listings, relative to the U.S., for chiropractors (3.1 times the U.S. rate) and the fewest for real estate businesses (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Clinton area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Clinton area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Clinton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Clinton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.