Beauty and personal care · Metro area · Iowa
Spas and skin care studios in the Davenport-Moline-Rock Island, IA-IL metro area
How the Davenport-Moline-Rock Island, IA-IL metro area compares with other metro areas and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #63 of 387 scored metro areas
#3 of 8 scored metro areas based in Iowa
- Listings
- 132
- 14 chain locations (11%)
- Official establishments
- 23
- Businesses with payroll, 2023
- Household spending a year
- $157.8M
- On personal care products and services · $976 a household
- Spending per listing
- $1.2M
- 37% above the U.S.
- Listings per 10k households
- 8.2
- 29% below the U.S.
- Population, 2025
- 380,452
- −0.9% since 2020
See the spas and skin care studios around any address in the Davenport-Moline-Rock Island metro area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Davenport-Moline-Rock Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 132 spas and skin care studios in the Davenport-Moline-Rock Island metro area. Chain locations make up 11% of them, against 10% across the U.S. That is 8.2 per 10,000 households, 29% below the U.S. rate of 11.5.
Households in the Davenport-Moline-Rock Island metro area spend about $157.8M a year on personal care products and services, or $976 per household, 3% below the U.S. average. That works out to $1.2M per studio, 37% above the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 23 businesses with payroll classed as other personal care services in the Davenport-Moline-Rock Island metro area in 2023. That is one for every 7,031 households, against one for every 4,055 across the U.S.
Between 2020 and 2025, the population of the Davenport-Moline-Rock Island metro area declined 0.9%, against +3.1% for the U.S. For spas and skin care studios, the Davenport-Moline-Rock Island metro area has a Groundwork market score of 64 (upper middle): #63 of 387 scored metro areas and #3 of 8 scored metro areas based in Iowa. That puts it in the top quarter of metro areas.
How the Davenport-Moline-Rock Island metro area compares
The same measures for Iowa and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Davenport-Moline-Rock Island metro area | Iowa | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.2 | 8.7 | 11.5 |
| Spending per listing | $1.2M | $1.1M | $876K |
| Households per official establishment | 7,031 | 6,008 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +12.9% | +29.8% |
| Population growth, 2020–2025 | −0.9% | +1.5% | +3.1% |
| Spending per household on personal care products and services | $976 | $990 | $1,005 |
| Median household income | $72,738 | $75,059 | $80,734 |
| Groundwork market score | 64 | 66 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23
- Employees, 2023
- 93
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 13214 chain locations
- Listings at the U.S. rate for this spending
- 180The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Davenport-Moline-Rock Island metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Davenport-Moline-Rock Island metro area
- Population, 2025 estimate
- 380,452−0.9% since 2020
- Households
- 161,702
- Median age
- 41.0
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 2,270 sq. mi.
- People per square mile
- 168
- Median household income
- $72,738+24.3% vs. 2015–2019, before inflation
- Average household income
- $95,004
- Median home value
- $174,100
- Jobs located here
- 174,294
- Daytime population
- 383,694Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Davenport-Moline-Rock Island metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Davenport-Moline-Rock Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Iowa
Every Iowa market ranked →The highest-scoring metro areas in Iowa for spas and skin care studios, numbered among those based in Iowa (a market based in another state is listed without a number), with the Davenport-Moline-Rock Island metro area marked.
Top metro areas in Iowa
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ames, IA | 77 | 26 | 5.2 | $1.9M | +2.2% | #7 of 387 |
| 2Iowa City, IA | 69 | 65 | 9.0 | $1.1M | +4.1% | #41 of 387 |
| 3Davenport-Moline-Rock Island, IA-IL | 64 | 132 | 8.2 | $1.2M | −0.9% | #63 of 387 |
| Omaha, NE-IA | 62 | 375 | 9.6 | $1.1M | +4.2% | #79 of 387 |
| 4Des Moines-West Des Moines, IA | 62 | 308 | 10.4 | $1M | +6.7% | #82 of 387 |
| 5Waterloo-Cedar Falls, IA | 58 | 65 | 9.4 | $1M | +0.5% | #116 of 387 |
| 6Sioux City, IA-NE-SD | 55 | 54 | 9.7 | $999K | +1.0% | #147 of 387 |
| 7Cedar Rapids, IA | 49 | 124 | 10.9 | $933K | +1.0% | #198 of 387 |
| 8Dubuque, IA | 41 | 43 | 10.5 | $952K | +0.1% | #271 of 387 |
Other business types in the Davenport-Moline-Rock Island metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons46
- Barbershops44
- Nail salons50
- Spas and skin care64
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Davenport-Moline-Rock Island, IA-IL metro area?
The Davenport-Moline-Rock Island metro area has 132 spas and skin care studios on map listings as of September 2026. 14 of them (11%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 23 businesses with payroll classed as other personal care services in 2023.
How much do households in the Davenport-Moline-Rock Island, IA-IL metro area spend on personal care products and services?
About $157.8M a year, or $976 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 132 spas and skin care studios on map listings, it comes to $1.2M per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 161,702 households in the Davenport-Moline-Rock Island metro area and national spending patterns by income.
How does the Davenport-Moline-Rock Island, IA-IL metro area compare with the U.S. for spas and skin care studios?
The Davenport-Moline-Rock Island metro area has 8.2 spas and skin care studios per 10,000 households, 29% below the U.S. rate of 11.5. Spending per studio is $1.2M, 37% above the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, the Davenport-Moline-Rock Island metro area would have about 180, against 132 on map listings. There is one business with payroll in the industry for every 7,031 households, against one for every 4,055 across the U.S.
How fast is the Davenport-Moline-Rock Island, IA-IL metro area growing?
Population estimates put the Davenport-Moline-Rock Island metro area at 380,452 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 161,702 households. Median household income in the Davenport-Moline-Rock Island metro area is $72,738, 10% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Davenport-Moline-Rock Island metro area scores 64 for spas and skin care studios (upper middle), #63 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Davenport-Moline-Rock Island metro area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Davenport-Moline-Rock Island metro area
Screening a site or an acquisition in the Davenport-Moline-Rock Island metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Davenport-Moline-Rock Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.