Beauty and personal care · Small-town market · South Dakota
Hair salons in the Spearfish, SD area
Competitor counts, household spending and official business counts for hair salons in the Spearfish, SD area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #155 of 538 scored small-town markets
#5 of 9 scored small-town markets based in South Dakota
- Listings
- 28
- 5 chain locations (18%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $11.4M
- On personal care products and services · $948 a household
- Spending per listing
- $408K
- 5% below the U.S.
- Listings per 10k households
- 23.2
- In line with the U.S.
- Population, 2025
- 29,459
- +14.0% since 2020
See the hair salons around any address in the Spearfish area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spearfish area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 28 hair salons in the Spearfish area. Of those, 5 are chain locations, or 18%, against 14% across the U.S. That comes to 23.2 for every 10,000 households, in line with the U.S. rate of 23.4.
Households in the Spearfish area spend about $11.4M a year on personal care products and services, or $948 per household, 6% below the U.S. average. That is about $408K of household spending for each salon on map listings, 5% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 6 businesses with payroll in the Spearfish area classed as beauty salons. That is one for every 2,009 households, against one for every 1,535 across the U.S. Another 54 one-person businesses have no payroll, by official counts.
Population estimates show the Spearfish area grew 14.0% from 2020 to 2025, faster than the U.S. (+3.1%). For hair salons, the Spearfish area has a Groundwork market score of 60 (upper middle): #155 of 538 scored small-town markets and #5 of 9 scored small-town markets based in South Dakota.
How the Spearfish area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Spearfish area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.2 | 20.0 | 23.4 |
| Spending per listing | $408K | $492K | $430K |
| Households per official establishment | 2,009 | 2,285 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | −5.9% | +6.0% |
| Population growth, 2020–2025 | +14.0% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $948 | $983 | $1,005 |
| Median household income | $73,384 | $75,081 | $80,734 |
| Groundwork market score | 60 | 71 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 23
- Annual payroll, 2023
- $895K
- One-person businesses, 2023
- 54Businesses with no payroll
- Map listings, September 2026
- 285 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Spearfish area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Spearfish area
- Population, 2025 estimate
- 29,459+14.0% since 2020
- Households
- 12,054
- Median age
- 44.5
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.1
- Land area
- 800 sq. mi.
- People per square mile
- 34
- Median household income
- $73,384+39.4% vs. 2015–2019, before inflation
- Average household income
- $94,174
- Median home value
- $346,500
- Jobs located here
- 13,155
- Daytime population
- 27,824Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Spearfish area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Spearfish area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for hair salons, numbered among those based in South Dakota, with the Spearfish area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Huron, SD | 83 | 8 | 10.6 | $865K | +2.4% | #6 of 538 |
| 2Brookings, SD | 71 | 22 | 15.9 | $601K | +9.6% | #47 of 538 |
| 3Yankton, SD | 68 | 20 | 20.6 | $465K | +1.5% | #73 of 538 |
| 4Pierre, SD | 65 | 13 | 15.2 | $662K | −0.5% | #88 of 538 |
| 5Spearfish, SD | 60 | 28 | 23.2 | $408K | +14.0% | #155 of 538 |
| 6Aberdeen, SD | 57 | 43 | 24.0 | $400K | −1.5% | #193 of 538 |
| 7Mitchell, SD | 50 | 27 | 24.6 | $379K | +0.6% | #280 of 538 |
| 8Vermillion, SD | 47 | 12 | 21.6 | $409K | +0.2% | #310 of 538 |
| 9Watertown, SD | 37 | 39 | 31.1 | $301K | +4.3% | #420 of 538 |
Other business types in the Spearfish area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas49
- Hair salons60
- Barbershops
- Nail salons64
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Spearfish, SD area?
The Spearfish area has 28 hair salons on map listings as of September 2026. 5 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 6 businesses with payroll classed as beauty salons in 2023. Official counts list 54 one-person businesses without payroll.
How much do households in the Spearfish, SD area spend on personal care products and services?
About $11.4M a year, or $948 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 28 hair salons on map listings, it comes to $408K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 12,054 households in the Spearfish area and national spending patterns by income.
How does the Spearfish, SD area compare with the U.S. for hair salons?
The Spearfish area has 23.2 hair salons per 10,000 households, in line with the U.S. rate of 23.4. Spending per salon is $408K, 5% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Spearfish area would have about 27, against 28 on map listings. There is one business with payroll in the industry for every 2,009 households, against one for every 1,535 across the U.S.
How fast is the Spearfish, SD area growing?
Population estimates put the Spearfish area at 29,459 people in 2025, up 14.0% since 2020, faster than the U.S. (+3.1%). It has 12,054 households. The median household income in the Spearfish area is $73,384 a year, 9% below the U.S. median of $80,734. That rose 39.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spearfish area scores 60 for hair salons (upper middle), #155 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Spearfish area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Spearfish area
Screening a site or an acquisition in the Spearfish area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Spearfish area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.