Groundwork

Groceries and convenience · Small-town market · South Dakota

Convenience stores in the Spearfish, SD area

How the Spearfish, SD area compares with other small-town markets and the U.S. for convenience stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 76 out of 100: High

Ranked #50 of 529 scored small-town markets
#3 of 9 scored small-town markets based in South Dakota

Listings
11
8 chain locations (73%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$70.7M
On groceries · $5,868 a household
Spending per listing
$6.4M
18% below the U.S.
Listings per 10k households
9.1
14% above the U.S.
Population, 2025
29,459
+14.0% since 2020

See the convenience stores around any address in the Spearfish area

The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spearfish area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For convenience stores, the Spearfish area has a Groundwork market score of 76 (high): #50 of 529 scored small-town markets and #3 of 9 scored small-town markets based in South Dakota. That puts it in the top 10% of small-town markets for convenience stores.

Households in the Spearfish area spend about $70.7M a year on groceries, or $5,868 per household, 7% below the U.S. average. That works out to $6.4M per store, 18% below the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.

The Spearfish area has 11 convenience stores on map listings as of September 2026. 8 of them (73%) are chain locations, against 60% across the U.S. That is 9.1 per 10,000 households, 14% above the U.S. rate of 8.0.

Official counts don’t publish a figure for convenience stores in the Spearfish area, since they leave out counts under 3. Between 2020 and 2025, the population of the Spearfish area grew 14.0%, faster than the U.S. (+3.1%).

How the Spearfish area compares

The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Convenience stores in Spearfish, SD area compared with South Dakota and the U.S.
MeasureSpearfish areaSouth DakotaU.S.
Listings per 10k households9.112.18.0
Spending per listing$6.4M$5M$7.9M
Households per official establishmentn/a11,0773,493
Official establishment growth, 2019–2023n/an/a+22.0%
Population growth, 2020–2025+14.0%+5.3%+3.1%
Spending per household on groceries$5,868$6,012$6,319
Median household income$73,384$75,081$80,734
Groundwork market score7648

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
118 chain locations
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as convenience stores in the Spearfish area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Spearfish area

Population, 2025 estimate
29,459+14.0% since 2020
Households
12,054
Median age
44.5
Homes lived in by their owners
65%
Vehicles per household
2.1
Land area
800 sq. mi.
People per square mile
34
Median household income
$73,384+39.4% vs. 2015–2019, before inflation
Average household income
$94,174
Median home value
$346,500
Jobs located here
13,155
Daytime population
27,824Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Spearfish area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.

Or open the report at the center of the Spearfish area. Signed out, you see a blurred preview; on an account, each report is one action.

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Convenience stores across South Dakota

Every South Dakota market ranked →

The highest-scoring small-town markets in South Dakota for convenience stores, numbered among those based in South Dakota, with the Spearfish area marked.

Top small-town markets in South Dakota

Small-town markets in South Dakota ranked for convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Brookings, SD81118.0$7.4M+9.6%#21 of 529
2Yankton, SD7677.2$8.2M+1.5%#49 of 529
3Spearfish, SD76119.1$6.4M+14.0%#50 of 529
4Watertown, SD611512.0$4.9M+4.3%#169 of 529
5Aberdeen, SD531810.0$5.9M−1.5%#253 of 529
6Mitchell, SD501311.8$4.9M+0.6%#284 of 529
7Huron, SD471013.3$4.3M+2.4%#317 of 529
8Pierre, SD451214.0$4.4M−0.5%#332 of 529
9Vermillion, SD36712.6$4.4M+0.2%#406 of 529

Other business types in the Spearfish area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many convenience stores are in the Spearfish, SD area?

Map listings as of September 2026 show 11 convenience stores in the Spearfish area. 8 of them (73%) are chain locations. The listings count convenience stores without fuel. No official count is published for convenience stores in the Spearfish area: counts under 3 are left out.

How much do households in the Spearfish, SD area spend on groceries?

About $70.7M a year, or $5,868 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 11 convenience stores on map listings, it comes to $6.4M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 12,054 households in the Spearfish area and national spending patterns by income.

How does the Spearfish, SD area compare with the U.S. for convenience stores?

The Spearfish area has 9.1 convenience stores per 10,000 households, 14% above the U.S. rate of 8.0. Spending per store is $6.4M, 18% below the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, the Spearfish area would have about 9, against 11 on map listings.

How fast is the Spearfish, SD area growing?

Population estimates put the Spearfish area at 29,459 people in 2025, up 14.0% since 2020, faster than the U.S. (+3.1%). It has 12,054 households. The median household income in the Spearfish area is $73,384 a year, 9% below the U.S. median of $80,734. That rose 39.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spearfish area scores 76 for convenience stores (high), #50 of 529 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Spearfish area. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for convenience stores · All 56 business types in the Spearfish area

Screening a site or an acquisition in the Spearfish area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Spearfish area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.