Groundwork

Clothing and laundry · Small-town market · South Dakota

Clothing and shoe stores in the Spearfish, SD area

The clothing and shoe stores in the Spearfish, SD area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #318 of 536 scored small-town markets
#6 of 9 scored small-town markets based in South Dakota

Listings
26
5 chain locations (19%)
Official establishments
16
Businesses with payroll, 2023
Household spending a year
$22.8M
On clothing, shoes and related services · $1,888 a household
Spending per listing
$875K
31% below the U.S.
Listings per 10k households
21.6
33% above the U.S.
Population, 2025
29,459
+14.0% since 2020

See the clothing and shoe stores around any address in the Spearfish area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Spearfish area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 26 clothing and shoe stores in the Spearfish area. 5 of them (19%) are chain locations, against 44% across the U.S. That comes to 21.6 for every 10,000 households, 33% above the U.S. rate of 16.2.

Households in the Spearfish area spend about $22.8M a year on clothing, shoes and related services, or $1,888 per household, 8% below the U.S. average. That works out to $875K per store, 31% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

Official counts show 16 businesses with payroll classed as clothing and shoe stores in the Spearfish area in 2023. That is one for every 753 households, against one for every 1,273 across the U.S. Another 34 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $99K have gone to businesses classed as clothing and shoe stores in the Spearfish area.

Between 2020 and 2025, the population of the Spearfish area grew 14.0%, faster than the U.S. (+3.1%). The Groundwork market score for clothing and shoe stores in the Spearfish area is 45 (lower middle), #318 of 536 scored small-town markets and #6 of 9 scored small-town markets based in South Dakota.

How the Spearfish area compares

The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Spearfish, SD area compared with South Dakota and the U.S.
MeasureSpearfish areaSouth DakotaU.S.
Listings per 10k households21.616.916.2
Spending per listing$875K$1.2M$1.3M
Households per official establishment7531,1681,273
Official establishment growth, 2019–2023n/a−5.7%−12.2%
Population growth, 2020–2025+14.0%+5.3%+3.1%
Spending per household on clothing, shoes and related services$1,888$1,951$2,055
Median household income$73,384$75,081$80,734
Groundwork market score4540

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16
Employees, 2023
81
Annual payroll, 2023
$1.3M
One-person businesses, 2023
34Businesses with no payroll
Map listings, September 2026
265 chain locations
Listings at the U.S. rate for this spending
18The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$99K

SBA-backed loans to businesses classed as clothing and shoe stores in the Spearfish area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Spearfish area

Population, 2025 estimate
29,459+14.0% since 2020
Households
12,054
Median age
44.5
Homes lived in by their owners
65%
Vehicles per household
2.1
Land area
800 sq. mi.
People per square mile
34
Median household income
$73,384+39.4% vs. 2015–2019, before inflation
Average household income
$94,174
Median home value
$346,500
Jobs located here
13,155
Daytime population
27,824Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Spearfish area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Spearfish area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across South Dakota

Every South Dakota market ranked →

The highest-scoring small-town markets in South Dakota for clothing and shoe stores, numbered among those based in South Dakota, with the Spearfish area marked.

Top small-town markets in South Dakota

Small-town markets in South Dakota ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Brookings, SD592820.3$936K+9.6%#195 of 536
2Huron, SD561215.9$1.1M+2.4%#224 of 536
3Vermillion, SD55712.6$1.4M+0.2%#228 of 536
4Yankton, SD492121.7$870K+1.5%#289 of 536
5Pierre, SD492124.6$811K−0.5%#290 of 536
6Spearfish, SD452621.6$875K+14.0%#318 of 536
7Mitchell, SD392220.0$922K+0.6%#372 of 536
8Watertown, SD393124.7$742K+4.3%#374 of 536
9Aberdeen, SD343821.2$905K−1.5%#412 of 536

Other business types in the Spearfish area

Each with its Groundwork market score here, out of 100, where it has one.

Clothing and laundry

Funeral services

Questions

How many clothing and shoe stores are in the Spearfish, SD area?

There are 26 clothing and shoe stores on map listings in the Spearfish area as of September 2026. 5 of them (19%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 16 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 34 one-person businesses without payroll.

How much do households in the Spearfish, SD area spend on clothing, shoes and related services?

About $22.8M a year, or $1,888 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 26 clothing and shoe stores on map listings, it comes to $875K per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 12,054 households in the Spearfish area and national spending patterns by income.

How does the Spearfish, SD area compare with the U.S. for clothing and shoe stores?

The Spearfish area has 21.6 clothing and shoe stores per 10,000 households, 33% above the U.S. rate of 16.2. Spending per store is $875K, 31% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Spearfish area would have about 18, against 26 on map listings. There is one business with payroll in the industry for every 753 households, against one for every 1,273 across the U.S.

How fast is the Spearfish, SD area growing?

Population estimates put the Spearfish area at 29,459 people in 2025, up 14.0% since 2020, faster than the U.S. (+3.1%). It has 12,054 households. The median household income in the Spearfish area is $73,384 a year, 9% below the U.S. median of $80,734. That rose 39.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Spearfish area scores 45 for clothing and shoe stores (lower middle), #318 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Spearfish area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Spearfish area

Screening a site or an acquisition in the Spearfish area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.