Groundwork

Beauty and personal care · County · Indiana

Barbershops in St. Joseph County, IN

How St. Joseph County, IN compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 47 out of 100: Lower middle

Ranked #774 of 1,356 scored counties
#30 of 40 scored counties in Indiana

Listings
49
5 chain locations (10%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$101.1M
On personal care products and services · $943 a household
Spending per listing
$2.1M
9% above the U.S.
Listings per 10k households
4.6
13% below the U.S.
Population, 2025
272,861
+0.1% since 2020

See the barbershops around any address in St. Joseph County

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Joseph County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on personal care products and services in St. Joseph County comes to about $101.1M a year: $943 per household, 6% below the U.S. average. That works out to $2.1M per shop, 9% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.

St. Joseph County has 49 barbershops on map listings as of September 2026. Chain locations make up 10% of them, against 12% across the U.S. That comes to 4.6 for every 10,000 households, 13% below the U.S. rate of 5.3.

The official count of businesses with payroll classed as barber shops in St. Joseph County was 8 in 2023. That is one for every 13,407 households, against one for every 16,589 across the U.S. Another 99 one-person businesses have no payroll, by official counts.

Population estimates put the population change in St. Joseph County from 2020 to 2025 at +0.1%, slower than the U.S. (+3.1%). St. Joseph County scores 47 (lower middle) on the Groundwork market score for barbershops, ranking #774 of 1,356 scored counties and #30 of 40 scored counties in Indiana.

How St. Joseph County compares

The same measures for Indiana and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in St. Joseph County, IN compared with Indiana and the U.S.
MeasureSt. Joseph CountyIndianaU.S.
Listings per 10k households4.64.45.3
Spending per listing$2.1M$2.2M$1.9M
Households per official establishment13,40721,55616,589
Official establishment growth, 2019–2023n/a+53.7%+28.5%
Population growth, 2020–2025+0.1%+2.7%+3.1%
Spending per household on personal care products and services$943$971$1,005
Median household income$66,868$71,957$80,734
Groundwork market score4749

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4 → 8
Employees, 2023
34
Annual payroll, 2023
$939K
One-person businesses, 2023
99Businesses with no payroll
Map listings, September 2026
495 chain locations
Listings at the U.S. rate for this spending
54The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in St. Joseph County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in St. Joseph County

Population, 2025 estimate
272,861+0.1% since 2020
Households
107,252
Median age
38.0
Homes lived in by their owners
69%
Vehicles per household
1.7
Land area
458 sq. mi.
People per square mile
596
Median household income
$66,868+26.7% vs. 2015–2019, before inflation
Average household income
$92,212
Median home value
$192,800
Jobs located here
124,747
Daytime population
277,571Residents who don’t work, plus everyone whose job is here

Looking at a specific site in St. Joseph County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of St. Joseph County. Signed out, you see a blurred preview; on an account, each report is one action.

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Barbershops across Indiana

Every Indiana market ranked →

The highest-scoring counties in Indiana for barbershops, numbered among those based in Indiana, with St. Joseph County marked.

Top counties in Indiana

Counties in Indiana ranked for barbershops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Boone County, IN9593.1$3.9M+13.5%#2 of 1,356
2Hancock County, IN91113.3$3.4M+13.5%#10 of 1,356
3Morgan County, IN8472.5$4.1M+4.4%#38 of 1,356
4Warrick County, IN8483.2$3.4M+4.4%#40 of 1,356
5Dearborn County, IN7752.5$4.1M+1.7%#99 of 1,356
6Bartholomew County, IN77123.6$2.8M+4.3%#108 of 1,356
7Hendricks County, IN75243.6$3.2M+10.2%#135 of 1,356
8Porter County, IN75233.4$3.2M+1.6%#136 of 1,356
9Johnson County, IN75304.8$2.3M+7.4%#141 of 1,356
10Kosciusko County, IN7461.9$5.2M+0.9%#142 of 1,356
30St. Joseph County, IN47494.6$2.1M+0.1%#774 of 1,356

Other business types in St. Joseph County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many barbershops are in St. Joseph County, IN?

Map listings as of September 2026 show 49 barbershops in St. Joseph County. 5 of them (10%) are chain locations. The listings count barbershops. Official counts show 8 businesses with payroll classed as barber shops in 2023. Official counts list 99 one-person businesses without payroll.

How much do households in St. Joseph County, IN spend on personal care products and services?

About $101.1M a year, or $943 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 49 barbershops on map listings, it comes to $2.1M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 107,252 households in St. Joseph County and national spending patterns by income.

How does St. Joseph County, IN compare with the U.S. for barbershops?

St. Joseph County has 4.6 barbershops per 10,000 households, 13% below the U.S. rate of 5.3. Spending per shop is $2.1M, 9% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, St. Joseph County would have about 54, against 49 on map listings. There is one business with payroll in the industry for every 13,407 households, against one for every 16,589 across the U.S.

How fast is St. Joseph County, IN growing?

Population estimates put St. Joseph County at 272,861 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 107,252 households. The median household income in St. Joseph County is $66,868 a year, 17% below the U.S. median of $80,734. That rose 26.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Joseph County scores 47 for barbershops (lower middle), #774 of 1,356 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in St. Joseph County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in St. Joseph County

Screening a site or an acquisition in St. Joseph County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of St. Joseph County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.