Fitness and classes · County · North Carolina
Martial arts and dance studios in New Hanover County, NC
Competitor counts, household spending and official business counts for martial arts and dance studios in New Hanover County, NC, set against other counties and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,008 of 1,334 scored counties
#44 of 64 scored counties in North Carolina
- Listings
- 64
- 8 chain locations (13%)
- Official establishments
- 38
- +18.8% since 2019
- Household spending a year
- $81.6M
- On memberships, classes and admissions · $778 a household
- Spending per listing
- $1.3M
- 37% below the U.S.
- Listings per 10k households
- 6.1
- 24% above the U.S.
- Population, 2025
- 245,959
- +8.6% since 2020
See the martial arts and dance studios around any address in New Hanover County
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
New Hanover County scores 37 (lower middle) on the Groundwork market score for martial arts and dance studios, ranking #1,008 of 1,334 scored counties and #44 of 64 scored counties in North Carolina. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 64 martial arts and dance studios in New Hanover County. 8 of them (13%) are chain locations, against 7% across the U.S. That comes to 6.1 for every 10,000 households, 24% above the U.S. rate of 4.9.
Households in New Hanover County spend about $81.6M a year on memberships, classes and admissions, or $778 per household, 21% below the U.S. average. That works out to $1.3M per studio, 37% below the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.
In 2023, official counts showed 38 businesses with payroll in New Hanover County classed as sports, recreation and fine arts instruction, up 18.8% from 2019. That is one for every 2,759 households, against one for every 3,473 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $690K has gone to businesses classed as sports, recreation and fine arts instruction in New Hanover County. Population estimates put the population change in New Hanover County from 2020 to 2025 at +8.6%, faster than the U.S. (+3.1%).
How New Hanover County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Hanover County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.1 | 4.7 | 4.9 |
| Spending per listing | $1.3M | $1.6M | $2M |
| Households per official establishment | 2,759 | 3,753 | 3,473 |
| Official establishment growth, 2019–2023 | +18.8% | +9.1% | +11.1% |
| Population growth, 2020–2025 | +8.6% | +7.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $778 | $743 | $983 |
| Median household income | $75,166 | $72,388 | $80,734 |
| Groundwork market score | 37 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32 → 38+18.8% over the period
- Employees, 2023
- 244
- Annual payroll, 2023
- $5.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 648 chain locations
- Listings at the U.S. rate for this spending
- 41The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $690K
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in New Hanover County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in New Hanover County
- Population, 2025 estimate
- 245,959+8.6% since 2020
- Households
- 104,856
- Median age
- 41.0
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 192 sq. mi.
- People per square mile
- 1,223
- Median household income
- $75,166+36.9% vs. 2015–2019, before inflation
- Average household income
- $107,828
- Median home value
- $387,800
- Jobs located here
- 128,058
- Daytime population
- 260,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New Hanover County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of New Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for martial arts and dance studios, numbered among those based in North Carolina, with New Hanover County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brunswick County, NC | 75 | 23 | 3.3 | $2.2M | +26.5% | #86 of 1,334 |
| 2Davidson County, NC | 74 | 17 | 2.4 | $2.6M | +6.6% | #99 of 1,334 |
| 3Davie County, NC | 73 | 5 | 2.9 | $2.6M | +6.9% | #117 of 1,334 |
| 4Harnett County, NC | 71 | 14 | 2.8 | $2.3M | +12.3% | #153 of 1,334 |
| 5Chatham County, NC | 63 | 16 | 4.8 | $2.1M | +11.0% | #309 of 1,334 |
| 6Johnston County, NC | 63 | 32 | 3.7 | $2.1M | +17.9% | #310 of 1,334 |
| 7Burke County, NC | 61 | 9 | 2.5 | $2.3M | +1.6% | #355 of 1,334 |
| 8Pender County, NC | 60 | 10 | 4.0 | $1.9M | +19.0% | #384 of 1,334 |
| 9Orange County, NC | 58 | 25 | 4.4 | $2.3M | +6.1% | #433 of 1,334 |
| 10Pitt County, NC | 57 | 21 | 2.8 | $2.1M | +5.4% | #465 of 1,334 |
| 44New Hanover County, NC | 37 | 64 | 6.1 | $1.3M | +8.6% | #1,008 of 1,334 |
Other business types in New Hanover County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes33
- Gyms35
- Yoga, Pilates and fitness studios31
- Martial arts and dance studios37
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in New Hanover County, NC?
New Hanover County has 64 martial arts and dance studios on map listings as of September 2026. 8 of them (13%) are chain locations. The listings count martial arts and dance studios. Official counts show 38 businesses with payroll classed as sports, recreation and fine arts instruction in 2023, up 18.8% from 2019.
How much do households in New Hanover County, NC spend on memberships, classes and admissions?
About $81.6M a year, or $778 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 64 martial arts and dance studios on map listings, it comes to $1.3M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 104,856 households in New Hanover County and national spending patterns by income.
How does New Hanover County, NC compare with the U.S. for martial arts and dance studios?
New Hanover County has 6.1 martial arts and dance studios per 10,000 households, 24% above the U.S. rate of 4.9. Spending per studio is $1.3M, 37% below the U.S. figure of $2M. At the national ratio of martial arts and dance studios to household spending, New Hanover County would have about 41, against 64 on map listings. There is one business with payroll in the industry for every 2,759 households, against one for every 3,473 across the U.S. The official count rose 18.8% from 2019 to 2023, against +11.1% for the U.S.
How fast is New Hanover County, NC growing?
Population estimates put New Hanover County at 245,959 people in 2025, up 8.6% since 2020, faster than the U.S. (+3.1%). It has 104,856 households. Median household income in New Hanover County is $75,166, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hanover County scores 37 for martial arts and dance studios (lower middle), #1,008 of 1,334 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Hanover County. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in New Hanover County
Screening a site or an acquisition in New Hanover County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.