Fitness and classes · County · North Carolina
Gyms and studios in New Hanover County, NC
The gyms and studios in New Hanover County, NC, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,717 of 2,088 scored counties
#79 of 88 scored counties in North Carolina
- Listings
- 246
- 57 chain locations (23%)
- Official establishments
- 81
- +15.7% since 2019
- Household spending a year
- $81.6M
- On memberships, classes and admissions · $778 a household
- Spending per listing
- $332K
- 50% below the U.S.
- Listings per 10k households
- 23.5
- 58% above the U.S.
- Population, 2025
- 245,959
- +8.6% since 2020
See the gyms and studios around any address in New Hanover County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of New Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
New Hanover County scores 33 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,717 of 2,088 scored counties and #79 of 88 scored counties in North Carolina. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 246 gyms and studios in New Hanover County. Chain locations make up 23% of them, against 20% across the U.S. Per 10,000 households, that is 23.5, 58% above the U.S. rate of 14.9.
Households in New Hanover County spend about $81.6M a year on memberships, classes and admissions, or $778 per household, 21% below the U.S. average. Spread across 246 gyms and studios, that is $332K per location, 50% below the U.S. figure of $662K.
Official counts show 81 businesses with payroll classed as fitness centers and recreation instruction in New Hanover County in 2023, up 15.7% from 2019. That is one for every 1,295 households, against one for every 1,641 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $7.1M have gone to businesses classed as fitness centers and recreation instruction in New Hanover County. Population estimates show New Hanover County grew 8.6% from 2020 to 2025, faster than the U.S. (+3.1%).
How New Hanover County compares
The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | New Hanover County | North Carolina | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.5 | 14.0 | 14.9 |
| Spending per listing | $332K | $531K | $662K |
| Households per official establishment | 1,295 | 1,675 | 1,641 |
| Official establishment growth, 2019–2023 | +15.7% | +6.5% | +8.2% |
| Population growth, 2020–2025 | +8.6% | +7.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $778 | $743 | $983 |
| Median household income | $75,166 | $72,388 | $80,734 |
| Groundwork market score | 33 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 70 → 81+15.7% over the period
- Employees, 2023
- 1,313
- Annual payroll, 2023
- $21.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 24657 chain locations
- Listings at the U.S. rate for this spending
- 123The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $7.1M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in New Hanover County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in New Hanover County
- Population, 2025 estimate
- 245,959+8.6% since 2020
- Households
- 104,856
- Median age
- 41.0
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 192 sq. mi.
- People per square mile
- 1,223
- Median household income
- $75,166+36.9% vs. 2015–2019, before inflation
- Average household income
- $107,828
- Median home value
- $387,800
- Jobs located here
- 128,058
- Daytime population
- 260,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in New Hanover County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of New Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across North Carolina
Every North Carolina market ranked →The highest-scoring counties in North Carolina for gyms and studios, numbered among those based in North Carolina, with New Hanover County marked.
Top counties in North Carolina
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hoke County, NC | 80 | 12 | 6.2 | $1M | +9.0% | #68 of 2,088 |
| 2Davie County, NC | 77 | 13 | 7.5 | $1M | +6.9% | #105 of 2,088 |
| 3Franklin County, NC | 77 | 23 | 8.1 | $842K | +18.8% | #116 of 2,088 |
| 4Chatham County, NC | 75 | 38 | 11.5 | $882K | +11.0% | #138 of 2,088 |
| 5Currituck County, NC | 75 | 16 | 13.5 | $676K | +16.7% | #144 of 2,088 |
| 6Duplin County, NC | 72 | 12 | 5.8 | $899K | +6.0% | #204 of 2,088 |
| 7Harnett County, NC | 69 | 44 | 8.8 | $744K | +12.3% | #290 of 2,088 |
| 8Davidson County, NC | 68 | 50 | 7.2 | $872K | +6.6% | #312 of 2,088 |
| 9Rowan County, NC | 65 | 43 | 7.3 | $867K | +5.6% | #406 of 2,088 |
| 10Stokes County, NC | 65 | 14 | 7.2 | $754K | +3.5% | #418 of 2,088 |
| 79New Hanover County, NC | 33 | 246 | 23.5 | $332K | +8.6% | #1,717 of 2,088 |
Other business types in New Hanover County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes33
- Gyms35
- Yoga, Pilates and fitness studios31
- Martial arts and dance studios37
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in New Hanover County, NC?
There are 246 gyms and studios on map listings in New Hanover County as of September 2026. 57 of them (23%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 81 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 15.7% from 2019.
How much do households in New Hanover County, NC spend on memberships, classes and admissions?
About $81.6M a year, or $778 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 246 gyms and studios on map listings, it comes to $332K per location. It is estimated from the incomes of the 104,856 households in New Hanover County and national spending patterns by income.
How does New Hanover County, NC compare with the U.S. for gyms and studios?
New Hanover County has 23.5 gyms and studios per 10,000 households, 58% above the U.S. rate of 14.9. Spending per location is $332K, 50% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, New Hanover County would have about 123, against 246 on map listings. There is one business with payroll in the industry for every 1,295 households, against one for every 1,641 across the U.S. The official count rose 15.7% from 2019 to 2023, against +8.2% for the U.S.
How fast is New Hanover County, NC growing?
Population estimates put New Hanover County at 245,959 people in 2025, up 8.6% since 2020, faster than the U.S. (+3.1%). It has 104,856 households. Median household income in New Hanover County is $75,166, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hanover County scores 33 for gyms and studios (lower middle), #1,717 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in New Hanover County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in New Hanover County
Screening a site or an acquisition in New Hanover County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of New Hanover County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.