Clothing and laundry · Metro area · Michigan
Clothing, shoe and laundry businesses in the Traverse City, MI metro area
How the Traverse City, MI metro area compares with other metro areas and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #316 of 387 scored metro areas
#14 of 15 scored metro areas based in Michigan
- Listings
- 194
- 58 chain locations (30%)
- Official establishments
- 91
- −13.0% since 2019
- Household spending a year
- $132.5M
- On clothing, shoes and related services · $2,025 a household
- Spending per listing
- $683K
- 22% below the U.S.
- Listings per 10k households
- 29.7
- 27% above the U.S.
- Population, 2025
- 156,972
- +2.2% since 2020
See the clothing, shoe and laundry businesses around any address in the Traverse City metro area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Traverse City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For clothing, shoe and laundry businesses, the Traverse City metro area has a Groundwork market score of 31 (lower middle): #316 of 387 scored metro areas and #14 of 15 scored metro areas based in Michigan. That puts it in the bottom quarter of metro areas.
At $2,025 per household (in line with the U.S. average), households in the Traverse City metro area spend about $132.5M a year on clothing, shoes and related services. That is about $683K of household spending for each business on map listings, 22% below the U.S. figure of $880K.
The Traverse City metro area has 194 clothing, shoe and laundry businesses on map listings as of September 2026. Of those, 58 are chain locations, or 30%, against 37% across the U.S. That is 29.7 per 10,000 households, 27% above the U.S. rate of 23.3.
In 2023, official counts showed 91 businesses with payroll in the Traverse City metro area classed as clothing and shoe stores, laundromats and dry cleaners, down 13.0% from 2019. That is one for every 719 households, against one for every 1,008 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $484K have gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Traverse City metro area. Population estimates put the population change in the Traverse City metro area from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%).
How the Traverse City metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Traverse City metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 29.7 | 19.7 | 23.3 |
| Spending per listing | $683K | $1M | $880K |
| Households per official establishment | 719 | 1,225 | 1,008 |
| Official establishment growth, 2019–2023 | −13.0% | −13.5% | −12.0% |
| Population growth, 2020–2025 | +2.2% | +0.6% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,025 | $1,975 | $2,055 |
| Median household income | $80,889 | $72,875 | $80,734 |
| Groundwork market score | 31 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 91−13.0% over the period
- Employees, 2023
- 593
- Annual payroll, 2023
- $14M
- One-person businesses, 2023
- 85Businesses with no payroll
- Map listings, September 2026
- 19458 chain locations
- Listings at the U.S. rate for this spending
- 151The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $484K
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Traverse City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Traverse City metro area
- Population, 2025 estimate
- 156,972+2.2% since 2020
- Households
- 65,429
- Median age
- 46.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 1,691 sq. mi.
- People per square mile
- 92
- Median household income
- $80,889+32.6% vs. 2015–2019, before inflation
- Average household income
- $106,351
- Median home value
- $324,300
- Jobs located here
- 61,451
- Daytime population
- 155,130Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Traverse City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Traverse City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for clothing, shoe and laundry businesses, numbered among those based in Michigan, with the Traverse City metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monroe, MI | 80 | 58 | 9.2 | $2.2M | +0.7% | #18 of 387 |
| 2Midland, MI | 79 | 50 | 14.3 | $1.4M | +0.3% | #22 of 387 |
| 3Jackson, MI | 68 | 87 | 13.9 | $1.3M | −0.4% | #64 of 387 |
| 4Ann Arbor, MI | 66 | 271 | 18.0 | $1.2M | −0.4% | #83 of 387 |
| 5Battle Creek, MI | 64 | 80 | 15.0 | $1.2M | −0.6% | #98 of 387 |
| 6Bay City, MI | 63 | 61 | 13.5 | $1.3M | −1.6% | #106 of 387 |
| 7Lansing-East Lansing, MI | 62 | 359 | 18.5 | $1M | +1.4% | #115 of 387 |
| 8Grand Rapids-Wyoming-Kentwood, MI | 62 | 885 | 20.1 | $1M | +2.8% | #117 of 387 |
| 9Kalamazoo-Portage, MI | 61 | 187 | 17.5 | $1.1M | +0.8% | #121 of 387 |
| 10Niles, MI | 60 | 111 | 17.3 | $1.1M | −1.3% | #125 of 387 |
| 14Traverse City, MI | 31 | 194 | 29.7 | $683K | +2.2% | #316 of 387 |
Other business types in the Traverse City metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry31
- Clothing and shoe stores30
- Laundromats66
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Traverse City, MI metro area?
Map listings as of September 2026 show 194 clothing, shoe and laundry businesses in the Traverse City metro area. 58 of them (30%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 91 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 13.0% from 2019. Official counts list 85 one-person businesses without payroll.
How much do households in the Traverse City, MI metro area spend on clothing, shoes and related services?
About $132.5M a year, or $2,025 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 194 clothing, shoe and laundry businesses on map listings, it comes to $683K per business. It is estimated from the incomes of the 65,429 households in the Traverse City metro area and national spending patterns by income.
How does the Traverse City, MI metro area compare with the U.S. for clothing, shoe and laundry businesses?
The Traverse City metro area has 29.7 clothing, shoe and laundry businesses per 10,000 households, 27% above the U.S. rate of 23.3. Spending per business is $683K, 22% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Traverse City metro area would have about 151, against 194 on map listings. There is one business with payroll in the industry for every 719 households, against one for every 1,008 across the U.S. The official count fell 13.0% from 2019 to 2023, against −12.0% for the U.S.
How fast is the Traverse City, MI metro area growing?
Population estimates put the Traverse City metro area at 156,972 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 65,429 households. The median household income in the Traverse City metro area is $80,889 a year, in line with the U.S. median of $80,734. That rose 32.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Traverse City metro area scores 31 for clothing, shoe and laundry businesses (lower middle), #316 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Traverse City metro area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Traverse City metro area
Screening a site or an acquisition in the Traverse City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Traverse City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.