Home services · Metro area · Michigan
HVAC and plumbing companies in the Traverse City, MI metro area
Competitor counts, household spending and official business counts for HVAC and plumbing companies in the Traverse City, MI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #200 of 387 scored metro areas
#13 of 15 scored metro areas based in Michigan
- Listings
- 37
- 1 chain location (3%)
- Official establishments
- 68
- −1.4% since 2019
- Household spending a year
- $183.1M
- On home repairs, maintenance and insurance · $2,799 a household
- Spending per listing
- $4.9M
- 4% above the U.S.
- Listings per 10k households
- 5.7
- 10% below the U.S.
- Population, 2025
- 156,972
- +2.2% since 2020
See the HVAC and plumbing companies around any address in the Traverse City metro area
The site report maps the HVAC and plumbing companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Traverse City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 37 HVAC and plumbing companies in the Traverse City metro area. One of them (3%) is a chain location, against 4% across the U.S. That comes to 5.7 for every 10,000 households, 10% below the U.S. rate of 6.3.
At $2,799 per household (7% below the U.S. average), households in the Traverse City metro area spend about $183.1M a year on home repairs, maintenance and insurance. Spread across 37 HVAC and plumbing companies, that is $4.9M per company, 4% above the U.S. figure of $4.8M. That spending covers all home repairs, maintenance and insurance, which HVAC and plumbing companies share with other businesses in the trade.
In 2023, official counts showed 68 businesses with payroll in the Traverse City metro area classed as plumbing, heating and air-conditioning contractors, down 1.4% from 2019. That is one for every 962 households, against one for every 1,162 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $786K have gone to businesses classed as plumbing, heating and air-conditioning contractors in the Traverse City metro area.
Population estimates show the Traverse City metro area grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Traverse City metro area scores 49 (lower middle) on the Groundwork market score for HVAC and plumbing companies, ranking #200 of 387 scored metro areas and #13 of 15 scored metro areas based in Michigan.
How the Traverse City metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the HVAC and plumbing companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Traverse City metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.7 | 5.3 | 6.3 |
| Spending per listing | $4.9M | $5.2M | $4.8M |
| Households per official establishment | 962 | 1,532 | 1,162 |
| Official establishment growth, 2019–2023 | −1.4% | +7.6% | +7.6% |
| Population growth, 2020–2025 | +2.2% | +0.6% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,799 | $2,711 | $3,018 |
| Median household income | $80,889 | $72,875 | $80,734 |
| Groundwork market score | 49 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 68−1.4% over the period
- Employees, 2023
- 684
- Annual payroll, 2023
- $43.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 371 chain location
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $786K
SBA-backed loans to businesses classed as plumbing, heating and air-conditioning contractors in the Traverse City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Traverse City metro area
- Population, 2025 estimate
- 156,972+2.2% since 2020
- Households
- 65,429
- Median age
- 46.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 1,691 sq. mi.
- People per square mile
- 92
- Median household income
- $80,889+32.6% vs. 2015–2019, before inflation
- Average household income
- $106,351
- Median home value
- $324,300
- Jobs located here
- 61,451
- Daytime population
- 155,130Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Traverse City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the HVAC and plumbing companies on map listings by name and distance.
Or open the report at the center of the Traverse City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHVAC and plumbing across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for HVAC and plumbing companies, numbered among those based in Michigan (a market based in another state is listed without a number), with the Traverse City metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ann Arbor, MI | 78 | 64 | 4.3 | $7.2M | −0.4% | #11 of 387 |
| 2Monroe, MI | 71 | 28 | 4.4 | $6.2M | +0.7% | #41 of 387 |
| 3Detroit-Warren-Dearborn, MI | 64 | 939 | 5.3 | $5.3M | +0.1% | #75 of 387 |
| 4Lansing-East Lansing, MI | 62 | 99 | 5.1 | $5.2M | +1.4% | #93 of 387 |
| 5Flint, MI | 61 | 65 | 3.9 | $6.4M | −1.1% | #104 of 387 |
| 6Bay City, MI | 59 | 18 | 4.0 | $6.2M | −1.6% | #118 of 387 |
| 7Saginaw, MI | 58 | 28 | 3.6 | $6.9M | −1.1% | #125 of 387 |
| 8Muskegon-Norton Shores, MI | 56 | 33 | 4.9 | $5.1M | +1.8% | #140 of 387 |
| 9Grand Rapids-Wyoming-Kentwood, MI | 55 | 277 | 6.3 | $4.5M | +2.8% | #157 of 387 |
| South Bend-Mishawaka, IN-MI | 54 | 67 | 5.2 | $5M | +0.1% | #165 of 387 |
| 13Traverse City, MI | 49 | 37 | 5.7 | $4.9M | +2.2% | #200 of 387 |
Other business types in the Traverse City metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades27
- HVAC and plumbing49
- Electricians22
- Roofing and gutters34
- Lawn, cleaning and pest control17
- Landscaping and lawn care16
- House cleaning20
- Pest control28
Real estate
Funeral services
Questions
How many HVAC and plumbing companies are in the Traverse City, MI metro area?
There are 37 HVAC and plumbing companies on map listings in the Traverse City metro area as of September 2026. One of them (3%) is a chain location. The listings count heating and air-conditioning companies and plumbers. Official counts show 68 businesses with payroll classed as plumbing, heating and air-conditioning contractors in 2023, down 1.4% from 2019.
How much do households in the Traverse City, MI metro area spend on home repairs, maintenance and insurance?
About $183.1M a year, or $2,799 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 37 HVAC and plumbing companies on map listings, it comes to $4.9M per company. The spending figure covers all home repairs, maintenance and insurance, not only HVAC and plumbing companies. It is estimated from the incomes of the 65,429 households in the Traverse City metro area and national spending patterns by income.
How does the Traverse City, MI metro area compare with the U.S. for HVAC and plumbing companies?
The Traverse City metro area has 5.7 HVAC and plumbing companies per 10,000 households, 10% below the U.S. rate of 6.3. Spending per company is $4.9M, 4% above the U.S. figure of $4.8M. At the national ratio of HVAC and plumbing companies to household spending, the Traverse City metro area would have about 39, against 37 on map listings. There is one business with payroll in the industry for every 962 households, against one for every 1,162 across the U.S. The official count fell 1.4% from 2019 to 2023, against +7.6% for the U.S.
How fast is the Traverse City, MI metro area growing?
Population estimates put the Traverse City metro area at 156,972 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 65,429 households. The median household income in the Traverse City metro area is $80,889 a year, in line with the U.S. median of $80,734. That rose 32.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Traverse City metro area scores 49 for HVAC and plumbing companies (lower middle), #200 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Traverse City metro area. It maps the HVAC and plumbing companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for HVAC and plumbing companies · All 56 business types in the Traverse City metro area
Screening a site or an acquisition in the Traverse City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Traverse City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.