Beauty and personal care · Small-town market · North Dakota
Hair salons in the Williston, ND area
How the Williston, ND area compares with other small-town markets and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #77 of 538 scored small-town markets
#2 of 4 scored small-town markets based in North Dakota
- Listings
- 28
- 4 chain locations (14%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $16.4M
- On personal care products and services · $1,080 a household
- Spending per listing
- $584K
- 36% above the U.S.
- Listings per 10k households
- 18.5
- 21% below the U.S.
- Population, 2025
- 41,767
- +1.4% since 2020
See the hair salons around any address in the Williston area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Williston area comes to about $16.4M a year: $1,080 per household, 7% above the U.S. average. Spread across 28 hair salons, that is $584K per salon, 36% above the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 28 hair salons on map listings in the Williston area as of September 2026. Of those, 4 are chain locations, or 14%, against 14% across the U.S. That is 18.5 per 10,000 households, 21% below the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in the Williston area was 10 in 2023. That is one for every 1,515 households, against one for every 1,535 across the U.S. Official counts list 102 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $471K has gone to businesses classed as beauty salons in the Williston area.
Population estimates show the Williston area grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for hair salons in the Williston area is 67 (upper middle), #77 of 538 scored small-town markets and #2 of 4 scored small-town markets based in North Dakota. That puts it in the top quarter of small-town markets.
How the Williston area compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williston area | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.5 | 23.8 | 23.4 |
| Spending per listing | $584K | $421K | $430K |
| Households per official establishment | 1,515 | 1,379 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +2.6% | +6.0% |
| Population growth, 2020–2025 | +1.4% | +2.5% | +3.1% |
| Spending per household on personal care products and services | $1,080 | $1,002 | $1,005 |
| Median household income | $85,595 | $76,657 | $80,734 |
| Groundwork market score | 67 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 32
- Annual payroll, 2023
- $904K
- One-person businesses, 2023
- 102Businesses with no payroll
- Map listings, September 2026
- 284 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $471K
SBA-backed loans to businesses classed as beauty salons in the Williston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Williston area
- Population, 2025 estimate
- 41,767+1.4% since 2020
- Households
- 15,154
- Median age
- 33.3
- Homes lived in by their owners
- 53%
- Vehicles per household
- 2.0
- Land area
- 2,078 sq. mi.
- People per square mile
- 19
- Median household income
- $85,595−1.8% vs. 2015–2019, before inflation
- Average household income
- $117,741
- Median home value
- $284,800
- Jobs located here
- 25,521
- Daytime population
- 44,045Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Williston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across North Dakota
Every North Dakota market ranked →The highest-scoring small-town markets in North Dakota for hair salons, numbered among those based in North Dakota, with the Williston area marked.
Top small-town markets in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wahpeton, ND-MN | 69 | 16 | 16.8 | $580K | 0.0% | #60 of 538 |
| 2Williston, ND | 67 | 28 | 18.5 | $584K | +1.4% | #77 of 538 |
| 3Dickinson, ND | 58 | 33 | 21.3 | $478K | +0.7% | #173 of 538 |
| 4Jamestown, ND | 23 | 29 | 30.7 | $296K | −0.6% | #508 of 538 |
Other business types in the Williston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas52
- Hair salons67
- Barbershops78
- Nail salons46
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Williston, ND area?
As of September 2026, map listings count 28 hair salons in the Williston area. 4 of them (14%) are chain locations. The listings count hair and beauty salons. Official counts show 10 businesses with payroll classed as beauty salons in 2023. Official counts also show 102 one-person businesses without payroll.
How much do households in the Williston, ND area spend on personal care products and services?
About $16.4M a year, or $1,080 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 28 hair salons on map listings, it comes to $584K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 15,154 households in the Williston area and national spending patterns by income.
How does the Williston, ND area compare with the U.S. for hair salons?
The Williston area has 18.5 hair salons per 10,000 households, 21% below the U.S. rate of 23.4. Spending per salon is $584K, 36% above the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, the Williston area would have about 38, against 28 on map listings. There is one business with payroll in the industry for every 1,515 households, against one for every 1,535 across the U.S.
How fast is the Williston, ND area growing?
Population estimates put the Williston area at 41,767 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 15,154 households. Median household income in the Williston area is $85,595, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median fell 1.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Williston area scores 67 for hair salons (upper middle), #77 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Williston area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Williston area
Screening a site or an acquisition in the Williston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.