Real estate · Small-town market · North Dakota
Real estate businesses in the Williston, ND area
Competitor counts, household spending and official business counts for real estate businesses in the Williston, ND area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #392 of 536 scored small-town markets
#3 of 4 scored small-town markets based in North Dakota
- Listings
- 39
- 3 chain locations (8%)
- Official establishments
- 45
- −11.8% since 2019
- Household spending a year
- $228.2M
- On rent and homeowner costs · $15,060 a household
- Housing spending per listing (U.S. = 100)
- 135
- 35% above the U.S.
- Listings per 10k households
- 25.7
- 33% below the U.S.
- Population, 2025
- 41,767
- +1.4% since 2020
See the real estate businesses around any address in the Williston area
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $15,060 per household (10% below the U.S. average), households in the Williston area spend about $228.2M a year on rent and homeowner costs. Housing spending per office is 35% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
The Williston area has 39 real estate businesses on map listings as of September 2026. Of those, 3 are chain locations, or 8%, against 6% across the U.S. That is 25.7 per 10,000 households, 33% below the U.S. rate of 38.5.
Official counts show 45 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in the Williston area in 2023, down 11.8% from 2019. That is one for every 337 households, against one for every 414 across the U.S. Official counts also show 104 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $308K has gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Williston area.
Population estimates put the population change in the Williston area from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). The Groundwork market score for real estate businesses in the Williston area is 40 (lower middle), #392 of 536 scored small-town markets and #3 of 4 scored small-town markets based in North Dakota.
How the Williston area compares
The same measures for North Dakota and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Williston area | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.7 | 27.2 | 38.5 |
| Housing spending per listing (U.S. = 100) | 135 | 120 | 100 |
| Households per official establishment | 337 | 493 | 414 |
| Official establishment growth, 2019–2023 | −11.8% | +8.6% | +15.8% |
| Population growth, 2020–2025 | +1.4% | +2.5% | +3.1% |
| Spending per household on rent and homeowner costs | $15,060 | $14,169 | $16,661 |
| Median household income | $85,595 | $76,657 | $80,734 |
| Groundwork market score | 40 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 45−11.8% over the period
- Employees, 2023
- 160
- Annual payroll, 2023
- $9.5M
- One-person businesses, 2023
- 104Businesses with no payroll
- Map listings, September 2026
- 393 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $308K
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in the Williston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Williston area
- Population, 2025 estimate
- 41,767+1.4% since 2020
- Households
- 15,154
- Median age
- 33.3
- Homes lived in by their owners
- 53%
- Vehicles per household
- 2.0
- Land area
- 2,078 sq. mi.
- People per square mile
- 19
- Median household income
- $85,595−1.8% vs. 2015–2019, before inflation
- Average household income
- $117,741
- Median home value
- $284,800
- Jobs located here
- 25,521
- Daytime population
- 44,045Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Williston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across North Dakota
Every North Dakota market ranked →The highest-scoring small-town markets in North Dakota for real estate businesses, numbered among those based in North Dakota, with the Williston area marked.
Top small-town markets in North Dakota
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Wahpeton, ND-MN | 68 | 11 | 11.6 | 277 | 0.0% | #57 of 536 |
| 2Jamestown, ND | 46 | 20 | 21.2 | 143 | −0.6% | #312 of 536 |
| 3Williston, ND | 40 | 39 | 25.7 | 135 | +1.4% | #392 of 536 |
| 4Dickinson, ND | 39 | 44 | 28.4 | 117 | +0.7% | #402 of 536 |
Other business types in the Williston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in the Williston, ND area?
Map listings as of September 2026 show 39 real estate businesses in the Williston area. 3 of them (8%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 45 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, down 11.8% from 2019. Another 104 one-person businesses have no payroll, by official counts.
How much do households in the Williston, ND area spend on rent and homeowner costs?
About $228.2M a year, or $15,060 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). For the 39 real estate businesses on map listings, housing spending per office is 35% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 15,154 households in the Williston area and national spending patterns by income.
How does the Williston, ND area compare with the U.S. for real estate businesses?
The Williston area has 25.7 real estate businesses per 10,000 households, 33% below the U.S. rate of 38.5. The index of housing spending per office is 135, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, the Williston area would have about 53, against 39 on map listings. There is one business with payroll in the industry for every 337 households, against one for every 414 across the U.S. The official count fell 11.8% from 2019 to 2023, against +15.8% for the U.S.
How fast is the Williston, ND area growing?
Population estimates put the Williston area at 41,767 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 15,154 households. Median household income in the Williston area is $85,595, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median fell 1.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Williston area scores 40 for real estate businesses (lower middle), #392 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Williston area. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in the Williston area
Screening a site or an acquisition in the Williston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.