Pets · Small-town market · North Dakota
Pet businesses in the Williston, ND area
How the Williston, ND area compares with other small-town markets and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 82 out of 100: High
Ranked #11 of 527 scored small-town markets
#1 of 4 scored small-town markets based in North Dakota
- Listings
- 18
- 1 chain location (6%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $14.3M
- On pets · $942 a household
- Spending per listing
- $793K
- 10% below the U.S.
- Listings per 10k households
- 11.9
- 14% above the U.S.
- Population, 2025
- 41,767
- +1.4% since 2020
See the pet businesses around any address in the Williston area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Williston area scores 82 (high) on the Groundwork market score for pet businesses, ranking #11 of 527 scored small-town markets and #1 of 4 scored small-town markets based in North Dakota. That puts it in the top 10% of small-town markets for pet businesses.
Households in the Williston area spend about $14.3M a year on pets, or $942 per household, 4% above the U.S. average. That works out to $793K per business, 10% below the U.S. figure of $878K.
There are 18 pet businesses on map listings in the Williston area as of September 2026. One of them (6%) is a chain location, against 17% across the U.S. That is 11.9 per 10,000 households, 14% above the U.S. rate of 10.4.
In 2023, official counts showed 3 businesses with payroll in the Williston area classed as pet care, veterinarians and pet stores. That is one for every 5,051 households, against one for every 1,852 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $196K have gone to businesses classed as pet care, veterinarians and pet stores in the Williston area. Between 2020 and 2025, the population of the Williston area grew 1.4%, slower than the U.S. (+3.1%).
How the Williston area compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williston area | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.9 | 10.7 | 10.4 |
| Spending per listing | $793K | $805K | $878K |
| Households per official establishment | 5,051 | 1,850 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +7.8% | +11.4% |
| Population growth, 2020–2025 | +1.4% | +2.5% | +3.1% |
| Spending per household on pets | $942 | $858 | $909 |
| Median household income | $85,595 | $76,657 | $80,734 |
| Groundwork market score | 82 | 47 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 8
- Annual payroll, 2023
- $214K
- One-person businesses, 2023
- 11Businesses with no payroll
- Map listings, September 2026
- 181 chain location
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $196K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Williston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Williston area
- Population, 2025 estimate
- 41,767+1.4% since 2020
- Households
- 15,154
- Median age
- 33.3
- Homes lived in by their owners
- 53%
- Vehicles per household
- 2.0
- Land area
- 2,078 sq. mi.
- People per square mile
- 19
- Median household income
- $85,595−1.8% vs. 2015–2019, before inflation
- Average household income
- $117,741
- Median home value
- $284,800
- Jobs located here
- 25,521
- Daytime population
- 44,045Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Williston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across North Dakota
Every North Dakota market ranked →The highest-scoring small-town markets in North Dakota for pet businesses, numbered among those based in North Dakota, with the Williston area marked.
Top small-town markets in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Williston, ND | 82 | 18 | 11.9 | $793K | +1.4% | #11 of 527 |
| 2Wahpeton, ND-MN | 65 | 10 | 10.5 | $788K | 0.0% | #94 of 527 |
| 3Jamestown, ND | 58 | 10 | 10.6 | $727K | −0.6% | #161 of 527 |
| 4Dickinson, ND | 43 | 26 | 16.8 | $520K | +0.7% | #356 of 527 |
Other business types in the Williston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses82
- Veterinarians
- Pet grooming and boarding67
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Williston, ND area?
As of September 2026, map listings count 18 pet businesses in the Williston area. One of them (6%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 3 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 11 one-person businesses without payroll.
How much do households in the Williston, ND area spend on pets?
About $14.3M a year, or $942 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 18 pet businesses on map listings, it comes to $793K per business. It is estimated from the incomes of the 15,154 households in the Williston area and national spending patterns by income.
How does the Williston, ND area compare with the U.S. for pet businesses?
The Williston area has 11.9 pet businesses per 10,000 households, 14% above the U.S. rate of 10.4. Spending per business is $793K, 10% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Williston area would have about 16, against 18 on map listings. There is one business with payroll in the industry for every 5,051 households, against one for every 1,852 across the U.S.
How fast is the Williston, ND area growing?
Population estimates put the Williston area at 41,767 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 15,154 households. Median household income in the Williston area is $85,595, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median fell 1.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Williston area scores 82 for pet businesses (high), #11 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Williston area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Williston area
Screening a site or an acquisition in the Williston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.