Fitness and classes · Small-town market · North Dakota
Gyms in the Williston, ND area
Competitor counts, household spending and official business counts for gyms in the Williston, ND area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #237 of 506 scored small-town markets
#3 of 3 scored small-town markets based in North Dakota
- Listings
- 15
- 5 chain locations (33%)
- Official establishments
- 7
- All fitness and recreational sports centers
- Household spending a year
- $16.2M
- On memberships, classes and admissions · $1,069 a household
- Spending per listing
- $1.1M
- 17% below the U.S.
- Listings per 10k households
- 9.9
- 30% above the U.S.
- Population, 2025
- 41,767
- +1.4% since 2020
See the gyms around any address in the Williston area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,069 per household (9% above the U.S. average), households in the Williston area spend about $16.2M a year on memberships, classes and admissions. That works out to $1.1M per gym, 17% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
The Williston area has 15 gyms on map listings as of September 2026. Chain locations make up 33% of them, against 28% across the U.S. That comes to 9.9 for every 10,000 households, 30% above the U.S. rate of 7.6.
In 2023, official counts showed 7 businesses with payroll in the Williston area classed as fitness and recreational sports centers. That is one for every 2,165 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
Between 2020 and 2025, the population of the Williston area grew 1.4%, slower than the U.S. (+3.1%). The Williston area scores 52 (upper middle) on the Groundwork market score for gyms, ranking #237 of 506 scored small-town markets and #3 of 3 scored small-town markets based in North Dakota.
How the Williston area compares
The same measures for North Dakota and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williston area | North Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.9 | 8.0 | 7.6 |
| Spending per listing | $1.1M | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 2,165 | 2,956 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +15.5% | +5.8% |
| Population growth, 2020–2025 | +1.4% | +2.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,069 | $922 | $983 |
| Median household income | $85,595 | $76,657 | $80,734 |
| Groundwork market score | 52 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7All fitness and recreational sports centers
- Employees, 2023
- 26
- Annual payroll, 2023
- $466K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 155 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Williston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Williston area
- Population, 2025 estimate
- 41,767+1.4% since 2020
- Households
- 15,154
- Median age
- 33.3
- Homes lived in by their owners
- 53%
- Vehicles per household
- 2.0
- Land area
- 2,078 sq. mi.
- People per square mile
- 19
- Median household income
- $85,595−1.8% vs. 2015–2019, before inflation
- Average household income
- $117,741
- Median home value
- $284,800
- Jobs located here
- 25,521
- Daytime population
- 44,045Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Williston area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across North Dakota
Every North Dakota market ranked →The highest-scoring small-town markets in North Dakota for gyms, numbered among those based in North Dakota, with the Williston area marked.
Top small-town markets in North Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dickinson, ND | 56 | 12 | 7.7 | $1.2M | +0.7% | #190 of 506 |
| 2Wahpeton, ND-MN | 55 | 8 | 8.4 | $1M | 0.0% | #206 of 506 |
| 3Williston, ND | 52 | 15 | 9.9 | $1.1M | +1.4% | #237 of 506 |
Other business types in the Williston area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Williston, ND area?
Map listings as of September 2026 show 15 gyms in the Williston area. 5 of them (33%) are chain locations. The listings count gyms and fitness centers. Official counts show 7 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in the Williston, ND area spend on memberships, classes and admissions?
About $16.2M a year, or $1,069 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). Spread across the 15 gyms on map listings, it comes to $1.1M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 15,154 households in the Williston area and national spending patterns by income.
How does the Williston, ND area compare with the U.S. for gyms?
The Williston area has 9.9 gyms per 10,000 households, 30% above the U.S. rate of 7.6. Spending per gym is $1.1M, 17% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, the Williston area would have about 12, against 15 on map listings. There is one business with payroll in the industry for every 2,165 households, against one for every 3,109 across the U.S.
How fast is the Williston, ND area growing?
Population estimates put the Williston area at 41,767 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 15,154 households. Median household income in the Williston area is $85,595, 6% above the U.S. median of $80,734. Against the 2015–2019 survey, the median fell 1.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Williston area scores 52 for gyms (upper middle), #237 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Williston area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Williston area
Screening a site or an acquisition in the Williston area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Williston area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.