Groundwork

Clothing and laundry · Small-town market · Vermont

Clothing, shoe and laundry businesses in the Rutland, VT area

How the Rutland, VT area compares with other small-town markets and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 60 out of 100: Upper middle

Ranked #180 of 536 scored small-town markets
#2 of 4 scored small-town markets based in Vermont

Listings
48
13 chain locations (27%)
Official establishments
15
−34.8% since 2019
Household spending a year
$53M
On clothing, shoes and related services · $2,095 a household
Spending per listing
$1.1M
26% above the U.S.
Listings per 10k households
19.0
18% below the U.S.
Population, 2025
59,653
−1.4% since 2020

See the clothing, shoe and laundry businesses around any address in the Rutland area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rutland area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Rutland area spend about $53M a year on clothing, shoes and related services, or $2,095 per household, 2% above the U.S. average. Spread across 48 clothing, shoe and laundry businesses, that is $1.1M per business, 26% above the U.S. figure of $880K.

The Rutland area has 48 clothing, shoe and laundry businesses on map listings as of September 2026. Chain locations make up 27% of them, against 37% across the U.S. Per 10,000 households, that is 19.0, 18% below the U.S. rate of 23.3.

The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in the Rutland area was 15 in 2023, down 34.8% from 2019. That is one for every 1,688 households, against one for every 1,008 across the U.S. Official counts also show 36 one-person businesses without payroll.

Population estimates put the population change in the Rutland area from 2020 to 2025 at −1.4%, against +3.1% for the U.S. The Groundwork market score for clothing, shoe and laundry businesses in the Rutland area is 60 (upper middle), #180 of 536 scored small-town markets and #2 of 4 scored small-town markets based in Vermont.

How the Rutland area compares

The same measures for Vermont and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Rutland, VT area compared with Vermont and the U.S.
MeasureRutland areaVermontU.S.
Listings per 10k households19.021.923.3
Spending per listing$1.1M$1M$880K
Households per official establishment1,6881,4471,008
Official establishment growth, 2019–2023−34.8%−26.2%−12.0%
Population growth, 2020–2025−1.4%+0.3%+3.1%
Spending per household on clothing, shoes and related services$2,095$2,281$2,055
Median household income$68,616$81,203$80,734
Groundwork market score6069

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15−34.8% over the period
Employees, 2023
141
Annual payroll, 2023
$3.4M
One-person businesses, 2023
36Businesses with no payroll
Map listings, September 2026
4813 chain locations
Listings at the U.S. rate for this spending
60The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Rutland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Rutland area

Population, 2025 estimate
59,653−1.4% since 2020
Households
25,321
Median age
46.7
Homes lived in by their owners
75%
Vehicles per household
1.7
Land area
931 sq. mi.
People per square mile
65
Median household income
$68,616+22.2% vs. 2015–2019, before inflation
Average household income
$92,636
Median home value
$229,400
Jobs located here
27,134
Daytime population
57,388Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Rutland area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Rutland area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Clothing, shoes and laundry across Vermont

Every Vermont market ranked →

The highest-scoring small-town markets in Vermont for clothing, shoe and laundry businesses, numbered among those based in Vermont (a market based in another state is listed without a number), with the Rutland area marked.

Top small-town markets in Vermont

Small-town markets in Vermont ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Lebanon-Claremont, NH-VT7316117.5$1.3M+1.5%#80 of 536
1Barre, VT645420.9$1.1M−0.2%#144 of 536
2Rutland, VT604819.0$1.1M−1.4%#180 of 536
3Brattleboro, VT594321.7$998K−1.4%#193 of 536
4Bennington, VT286543.4$511K−1.8%#458 of 536

Other business types in the Rutland area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Rutland, VT area?

Map listings as of September 2026 show 48 clothing, shoe and laundry businesses in the Rutland area. 13 of them (27%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 15 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, down 34.8% from 2019. Another 36 one-person businesses have no payroll, by official counts.

How much do households in the Rutland, VT area spend on clothing, shoes and related services?

About $53M a year, or $2,095 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 48 clothing, shoe and laundry businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 25,321 households in the Rutland area and national spending patterns by income.

How does the Rutland, VT area compare with the U.S. for clothing, shoe and laundry businesses?

The Rutland area has 19.0 clothing, shoe and laundry businesses per 10,000 households, 18% below the U.S. rate of 23.3. Spending per business is $1.1M, 26% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Rutland area would have about 60, against 48 on map listings. There is one business with payroll in the industry for every 1,688 households, against one for every 1,008 across the U.S. The official count fell 34.8% from 2019 to 2023, against −12.0% for the U.S.

How fast is the Rutland, VT area growing?

Population estimates put the Rutland area at 59,653 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 25,321 households. The median household income in the Rutland area is $68,616 a year, 15% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rutland area scores 60 for clothing, shoe and laundry businesses (upper middle), #180 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Rutland area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Rutland area

Screening a site or an acquisition in the Rutland area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Rutland area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.