Food and drink · Small-town market · Vermont
Coffee shops and cafes in the Rutland, VT area
Competitor counts, household spending and official business counts for coffee shops and cafes in the Rutland, VT area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #433 of 529 scored small-town markets
#3 of 4 scored small-town markets based in Vermont
- Listings
- 30
- 13 chain locations (43%)
- Official establishments
- 19
- All snack and nonalcoholic beverage bars
- Household spending a year
- $92.3M
- On food away from home · $3,644 a household
- Spending per listing
- $3.1M
- 17% below the U.S.
- Listings per 10k households
- 11.8
- 7% above the U.S.
- Population, 2025
- 59,653
- −1.4% since 2020
See the coffee shops and cafes around any address in the Rutland area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rutland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for coffee shops and cafes in the Rutland area is 35 (lower middle), #433 of 529 scored small-town markets and #3 of 4 scored small-town markets based in Vermont. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 30 coffee shops and cafes in the Rutland area. Of those, 13 are chain locations, or 43%, against 39% across the U.S. Per 10,000 households, that is 11.8, 7% above the U.S. rate of 11.0.
At $3,644 per household (10% below the U.S. average), households in the Rutland area spend about $92.3M a year on food away from home. Spread across 30 coffee shops and cafes, that is $3.1M per cafe, 17% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
Official counts show 19 businesses with payroll classed as snack and nonalcoholic beverage bars in the Rutland area in 2023. That is one for every 1,333 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as snack and nonalcoholic beverage bars in the Rutland area. Population estimates show the Rutland area declined 1.4% from 2020 to 2025, against +3.1% for the U.S.
How the Rutland area compares
The same measures for Vermont and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rutland area | Vermont | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.8 | 12.7 | 11.0 |
| Spending per listing | $3.1M | $3.2M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 1,333 | 1,562 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +13.6% | +24.3% |
| Population growth, 2020–2025 | −1.4% | +0.3% | +3.1% |
| Spending per household on food away from home | $3,644 | $4,013 | $4,070 |
| Median household income | $68,616 | $81,203 | $80,734 |
| Groundwork market score | 35 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 19All snack and nonalcoholic beverage bars
- Employees, 2023
- 214
- Annual payroll, 2023
- $4.3M
- One-person businesses, 2023
- 8All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 3013 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Rutland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Rutland area
- Population, 2025 estimate
- 59,653−1.4% since 2020
- Households
- 25,321
- Median age
- 46.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 931 sq. mi.
- People per square mile
- 65
- Median household income
- $68,616+22.2% vs. 2015–2019, before inflation
- Average household income
- $92,636
- Median home value
- $229,400
- Jobs located here
- 27,134
- Daytime population
- 57,388Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rutland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Rutland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Vermont
Every Vermont market ranked →The highest-scoring small-town markets in Vermont for coffee shops and cafes, numbered among those based in Vermont (a market based in another state is listed without a number), with the Rutland area marked.
Top small-town markets in Vermont
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Lebanon-Claremont, NH-VT | 46 | 125 | 13.6 | $3M | +1.5% | #307 of 529 |
| 1Barre, VT | 43 | 41 | 15.9 | $2.5M | −0.2% | #345 of 529 |
| 2Bennington, VT | 37 | 31 | 20.7 | $1.9M | −1.8% | #409 of 529 |
| 3Rutland, VT | 35 | 30 | 11.8 | $3.1M | −1.4% | #433 of 529 |
| 4Brattleboro, VT | 28 | 38 | 19.2 | $2M | −1.4% | #488 of 529 |
Other business types in the Rutland area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes30
- Sit-down restaurants30
- Fast food and sandwich shops55
- Pizza57
- Coffee shops and cafes35
- Bakeries and dessert shops26
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Rutland, VT area?
The Rutland area has 30 coffee shops and cafes on map listings as of September 2026. 13 of them (43%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 19 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts also show 8 one-person businesses without payroll.
How much do households in the Rutland, VT area spend on food away from home?
About $92.3M a year, or $3,644 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 30 coffee shops and cafes on map listings, it comes to $3.1M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 25,321 households in the Rutland area and national spending patterns by income.
How does the Rutland, VT area compare with the U.S. for coffee shops and cafes?
The Rutland area has 11.8 coffee shops and cafes per 10,000 households, 7% above the U.S. rate of 11.0. Spending per cafe is $3.1M, 17% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, the Rutland area would have about 25, against 30 on map listings. There is one business with payroll in the industry for every 1,333 households, against one for every 1,518 across the U.S.
How fast is the Rutland, VT area growing?
Population estimates put the Rutland area at 59,653 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 25,321 households. The median household income in the Rutland area is $68,616 a year, 15% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rutland area scores 35 for coffee shops and cafes (lower middle), #433 of 529 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rutland area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Rutland area
Screening a site or an acquisition in the Rutland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rutland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.