Pets · Small-town market · Vermont
Pet businesses in the Rutland, VT area
How the Rutland, VT area compares with other small-town markets and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 7 out of 100: Very low
Ranked #526 of 527 scored small-town markets
#4 of 4 scored small-town markets based in Vermont
- Listings
- 46
- 7 chain locations (15%)
- Official establishments
- 23
- −4.2% since 2019
- Household spending a year
- $14.9M
- On pets · $590 a household
- Spending per listing
- $325K
- 63% below the U.S.
- Listings per 10k households
- 18.2
- 75% above the U.S.
- Population, 2025
- 59,653
- −1.4% since 2020
See the pet businesses around any address in the Rutland area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rutland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pet businesses in the Rutland area is 7 (very low), #526 of 527 scored small-town markets and #4 of 4 scored small-town markets based in Vermont. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 46 pet businesses in the Rutland area. 7 of them (15%) are chain locations, against 17% across the U.S. Per 10,000 households, that is 18.2, 75% above the U.S. rate of 10.4.
Household spending on pets in the Rutland area comes to about $14.9M a year: $590 per household, 35% below the U.S. average. Spread across 46 pet businesses, that is $325K per business, 63% below the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Rutland area was 23 in 2023, down 4.2% from 2019. That is one for every 1,101 households, against one for every 1,852 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $820K have gone to businesses classed as pet care, veterinarians and pet stores in the Rutland area. Population estimates put the population change in the Rutland area from 2020 to 2025 at −1.4%, against +3.1% for the U.S.
How the Rutland area compares
The same measures for Vermont and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rutland area | Vermont | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.2 | 15.1 | 10.4 |
| Spending per listing | $325K | $434K | $878K |
| Households per official establishment | 1,101 | 1,315 | 1,852 |
| Official establishment growth, 2019–2023 | −4.2% | −6.7% | +11.4% |
| Population growth, 2020–2025 | −1.4% | +0.3% | +3.1% |
| Spending per household on pets | $590 | $654 | $909 |
| Median household income | $68,616 | $81,203 | $80,734 |
| Groundwork market score | 7 | 7 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23−4.2% over the period
- Employees, 2023
- 199
- Annual payroll, 2023
- $7.8M
- One-person businesses, 2023
- 37Businesses with no payroll
- Map listings, September 2026
- 467 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $820K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Rutland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rutland area
- Population, 2025 estimate
- 59,653−1.4% since 2020
- Households
- 25,321
- Median age
- 46.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 931 sq. mi.
- People per square mile
- 65
- Median household income
- $68,616+22.2% vs. 2015–2019, before inflation
- Average household income
- $92,636
- Median home value
- $229,400
- Jobs located here
- 27,134
- Daytime population
- 57,388Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rutland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Rutland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Vermont
Every Vermont market ranked →The highest-scoring small-town markets in Vermont for pet businesses, numbered among those based in Vermont (a market based in another state is listed without a number), with the Rutland area marked.
Top small-town markets in Vermont
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Lebanon-Claremont, NH-VT | 25 | 124 | 13.5 | $492K | +1.5% | #492 of 527 |
| 1Barre, VT | 17 | 38 | 14.7 | $447K | −0.2% | #517 of 527 |
| 2Brattleboro, VT | 16 | 27 | 13.6 | $449K | −1.4% | #519 of 527 |
| 3Bennington, VT | 8 | 24 | 16.0 | $393K | −1.8% | #525 of 527 |
| 4Rutland, VT | 7 | 46 | 18.2 | $325K | −1.4% | #526 of 527 |
Other business types in the Rutland area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses7
- Veterinarians14
- Pet grooming and boarding11
- Pet stores14
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Rutland, VT area?
There are 46 pet businesses on map listings in the Rutland area as of September 2026. 7 of them (15%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 23 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, down 4.2% from 2019. Official counts also show 37 one-person businesses without payroll.
How much do households in the Rutland, VT area spend on pets?
About $14.9M a year, or $590 per household. That is 35% below the U.S. average (an index of 65, where 100 is the U.S. average). Spread across the 46 pet businesses on map listings, it comes to $325K per business. It is estimated from the incomes of the 25,321 households in the Rutland area and national spending patterns by income.
How does the Rutland, VT area compare with the U.S. for pet businesses?
The Rutland area has 18.2 pet businesses per 10,000 households, 75% above the U.S. rate of 10.4. Spending per business is $325K, 63% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Rutland area would have about 17, against 46 on map listings. There is one business with payroll in the industry for every 1,101 households, against one for every 1,852 across the U.S. The official count fell 4.2% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Rutland, VT area growing?
Population estimates put the Rutland area at 59,653 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 25,321 households. The median household income in the Rutland area is $68,616 a year, 15% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rutland area scores 7 for pet businesses (very low), #526 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rutland area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Rutland area
Screening a site or an acquisition in the Rutland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rutland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.