Beauty and personal care · Small-town market · Vermont
Nail salons in the Rutland, VT area
Competitor counts, household spending and official business counts for nail salons in the Rutland, VT area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #80 of 387 scored small-town markets
#1 of 2 scored small-town markets based in Vermont
- Listings
- 7
- 2 chain locations (29%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $23.5M
- On personal care products and services · $928 a household
- Spending per listing
- $3.4M
- Twice the U.S.
- Listings per 10k households
- 2.8
- 53% below the U.S.
- Population, 2025
- 59,653
- −1.4% since 2020
See the nail salons around any address in the Rutland area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rutland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 7 nail salons in the Rutland area. Of those, 2 are chain locations, or 29%, against 27% across the U.S. That is 2.8 per 10,000 households, 53% below the U.S. rate of 6.0.
Households in the Rutland area spend about $23.5M a year on personal care products and services, or $928 per household, 8% below the U.S. average. Spread across 7 nail salons, that is $3.4M per salon, twice the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
There is no official count of businesses with payroll classed as nail salons in the Rutland area: counts under 3 aren’t published. Official counts list 9 one-person businesses without payroll.
Between 2020 and 2025, the population of the Rutland area declined 1.4%, against +3.1% for the U.S. The Groundwork market score for nail salons in the Rutland area is 67 (upper middle), #80 of 387 scored small-town markets and #1 of 2 scored small-town markets based in Vermont. That puts it in the top quarter of small-town markets.
How the Rutland area compares
The same measures for Vermont and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rutland area | Vermont | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 2.9 | 6.0 |
| Spending per listing | $3.4M | $3.5M | $1.7M |
| Households per official establishment | n/a | 7,011 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +11.4% | +23.2% |
| Population growth, 2020–2025 | −1.4% | +0.3% | +3.1% |
| Spending per household on personal care products and services | $928 | $1,014 | $1,005 |
| Median household income | $68,616 | $81,203 | $80,734 |
| Groundwork market score | 67 | 67 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 9Businesses with no payroll
- Map listings, September 2026
- 72 chain locations
- Listings at the U.S. rate for this spending
- 14The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Rutland area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rutland area
- Population, 2025 estimate
- 59,653−1.4% since 2020
- Households
- 25,321
- Median age
- 46.7
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 931 sq. mi.
- People per square mile
- 65
- Median household income
- $68,616+22.2% vs. 2015–2019, before inflation
- Average household income
- $92,636
- Median home value
- $229,400
- Jobs located here
- 27,134
- Daytime population
- 57,388Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rutland area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Rutland area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Vermont
Every Vermont market ranked →The highest-scoring small-town markets in Vermont for nail salons, numbered among those based in Vermont (a market based in another state is listed without a number), with the Rutland area marked.
Top small-town markets in Vermont
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Lebanon-Claremont, NH-VT | 87 | 26 | 2.8 | $3.6M | +1.5% | #7 of 387 |
| 1Rutland, VT | 67 | 7 | 2.8 | $3.4M | −1.4% | #80 of 387 |
| 2Bennington, VT | 60 | 6 | 4.0 | $2.4M | −1.8% | #127 of 387 |
Other business types in the Rutland area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons41
- Barbershops70
- Nail salons67
- Spas and skin care41
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Rutland, VT area?
There are 7 nail salons on map listings in the Rutland area as of September 2026. 2 of them (29%) are chain locations. The listings count nail salons. No official count is published for nail salons in the Rutland area: counts under 3 are left out. Official counts also show 9 one-person businesses without payroll.
How much do households in the Rutland, VT area spend on personal care products and services?
About $23.5M a year, or $928 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 7 nail salons on map listings, it comes to $3.4M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 25,321 households in the Rutland area and national spending patterns by income.
How does the Rutland, VT area compare with the U.S. for nail salons?
The Rutland area has 2.8 nail salons per 10,000 households, 53% below the U.S. rate of 6.0. Spending per salon is $3.4M, twice the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Rutland area would have about 14, against 7 on map listings.
How fast is the Rutland, VT area growing?
Population estimates put the Rutland area at 59,653 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 25,321 households. The median household income in the Rutland area is $68,616 a year, 15% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rutland area scores 67 for nail salons (upper middle), #80 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rutland area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Rutland area
Screening a site or an acquisition in the Rutland area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rutland area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.