Real estate · County · Virginia
Real estate businesses in Russell County, VA
Competitor counts, household spending and official business counts for real estate businesses in Russell County, VA, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $140.3M
- On rent and homeowner costs · $13,146 a household
- Housing spending per listing (U.S. = 100)
- 1,079
- 10.8 times the U.S.
- Listings per 10k households
- 2.8
- 93% below the U.S.
- Population, 2025
- 25,332
- −1.7% since 2020
See the real estate businesses around any address in Russell County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $13,146 per household (21% below the U.S. average), households in Russell County spend about $140.3M a year on rent and homeowner costs. Housing spending per office is 10.8 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
Russell County has 3 real estate businesses on map listings as of September 2026. That comes to 2.8 for every 10,000 households, 93% below the U.S. rate of 38.5.
Official counts don’t publish a figure for real estate agents, property managers, mortgage lenders and inspectors in Russell County, since they leave out counts under 3. Official counts list 41 one-person businesses without payroll.
Population estimates show Russell County declined 1.7% from 2020 to 2025, against +3.1% for the U.S. With 3 real estate businesses on map listings, Russell County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Russell County compares
The same measures for Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Russell County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 41.0 | 38.5 |
| Housing spending per listing (U.S. = 100) | 1,079 | 95 | 100 |
| Households per official establishment | n/a | 411 | 414 |
| Official establishment growth, 2019–2023 | n/a | +16.8% | +15.8% |
| Population growth, 2020–2025 | −1.7% | +2.8% | +3.1% |
| Spending per household on rent and homeowner costs | $13,146 | $16,844 | $16,661 |
| Median household income | $50,012 | $93,170 | $80,734 |
| Groundwork market score | Not scored | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 41Businesses with no payroll
- Map listings, September 2026
- 30 chain locations
- Listings at the U.S. rate for this spending
- 32The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Russell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Russell County
- Population, 2025 estimate
- 25,332−1.7% since 2020
- Households
- 10,669
- Median age
- 46.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 474 sq. mi.
- People per square mile
- 54
- Median household income
- $50,012+25.8% vs. 2015–2019, before inflation
- Average household income
- $69,488
- Median home value
- $120,600
- Jobs located here
- 6,677
- Daytime population
- 22,613Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Russell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for real estate businesses, numbered among those based in Virginia, with Russell County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Caroline County, VA | 85 | 16 | 13.3 | 275 | +11.3% | #9 of 2,229 |
| 2Prince George County, VA | 79 | 9 | 7.0 | 523 | +2.0% | #34 of 2,229 |
| 3King William County, VA | 79 | 6 | 8.2 | 444 | +9.5% | #37 of 2,229 |
| 4Rockingham County, VA | 78 | 26 | 8.0 | 448 | +6.6% | #47 of 2,229 |
| 5Frederick County, VA | 78 | 36 | 10.2 | 384 | +8.8% | #50 of 2,229 |
| 6Greene County, VA | 77 | 6 | 7.5 | 508 | +6.6% | #63 of 2,229 |
| 7Fluvanna County, VA | 76 | 12 | 11.6 | 328 | +6.2% | #83 of 2,229 |
| 8Madison County, VA | 73 | 7 | 12.8 | 284 | +2.7% | #142 of 2,229 |
| 9Southampton County, VA | 71 | 5 | 7.3 | 457 | +0.9% | #173 of 2,229 |
| 10Amherst County, VA | 71 | 14 | 11.0 | 300 | +2.1% | #185 of 2,229 |
| Russell County, VA | Not scored | 3 | 2.8 | 1,079 | −1.7% |
Other business types in Russell County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Russell County, VA?
Map listings as of September 2026 show 3 real estate businesses in Russell County. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. No official count is published for real estate agents, property managers, mortgage lenders and inspectors in Russell County: counts under 3 are left out. Official counts also show 41 one-person businesses without payroll.
How much do households in Russell County, VA spend on rent and homeowner costs?
About $140.3M a year, or $13,146 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). For the 3 real estate businesses on map listings, housing spending per office is 10.8 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 10,669 households in Russell County and national spending patterns by income.
How does Russell County, VA compare with the U.S. for real estate businesses?
Russell County has 2.8 real estate businesses per 10,000 households, 93% below the U.S. rate of 38.5. The index of housing spending per office is 1,079, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Russell County would have about 32, against 3 on map listings.
How fast is Russell County, VA growing?
Population estimates put Russell County at 25,332 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 10,669 households. Median household income in Russell County is $50,012, 38% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Russell County has no market score for real estate businesses: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Russell County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Russell County
Screening a site or an acquisition in Russell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Russell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.