Groundwork

Clothing and laundry · County · Virginia

Clothing, shoe and laundry businesses in Franklin County, VA

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in Franklin County, VA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 72 out of 100: Upper middle

Ranked #311 of 2,210 scored counties
#23 of 89 scored counties in Virginia

Listings
22
4 chain locations (18%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$41.8M
On clothing, shoes and related services · $1,816 a household
Spending per listing
$1.9M
2.2 times the U.S.
Listings per 10k households
9.6
59% below the U.S.
Population, 2025
55,526
+1.9% since 2020

See the clothing, shoe and laundry businesses around any address in Franklin County

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Franklin County spend about $41.8M a year on clothing, shoes and related services, or $1,816 per household, 12% below the U.S. average. That is about $1.9M of household spending for each business on map listings, 2.2 times the U.S. figure of $880K.

Franklin County has 22 clothing, shoe and laundry businesses on map listings as of September 2026. Chain locations make up 18% of them, against 37% across the U.S. That comes to 9.6 for every 10,000 households, 59% below the U.S. rate of 23.3.

Official counts show 8 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in Franklin County in 2023. That is one for every 2,875 households, against one for every 1,008 across the U.S. Another 34 one-person businesses have no payroll, by official counts.

Population estimates show Franklin County grew 1.9% from 2020 to 2025, slower than the U.S. (+3.1%). For clothing, shoe and laundry businesses, Franklin County has a Groundwork market score of 72 (upper middle): #311 of 2,210 scored counties and #23 of 89 scored counties in Virginia. That puts it in the top quarter of counties.

How Franklin County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Franklin County, VA compared with Virginia and the U.S.
MeasureFranklin CountyVirginiaU.S.
Listings per 10k households9.619.423.3
Spending per listing$1.9M$1.1M$880K
Households per official establishment2,8751,0451,008
Official establishment growth, 2019–2023n/a−14.1%−12.0%
Population growth, 2020–2025+1.9%+2.8%+3.1%
Spending per household on clothing, shoes and related services$1,816$2,176$2,055
Median household income$68,849$93,170$80,734
Groundwork market score7268

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9 → 8
Employees, 2023
28
Annual payroll, 2023
$527K
One-person businesses, 2023
34Businesses with no payroll
Map listings, September 2026
224 chain locations
Listings at the U.S. rate for this spending
47The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Franklin County

Population, 2025 estimate
55,526+1.9% since 2020
Households
22,999
Median age
47.0
Homes lived in by their owners
78%
Vehicles per household
2.2
Land area
691 sq. mi.
People per square mile
80
Median household income
$68,849+22.4% vs. 2015–2019, before inflation
Average household income
$93,658
Median home value
$240,400
Jobs located here
15,404
Daytime population
47,925Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Franklin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for clothing, shoe and laundry businesses, numbered among those based in Virginia, with Franklin County marked.

Top counties in Virginia

Counties in Virginia ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Frederick County, VA96174.8$4.5M+8.8%#2 of 2,210
2King George County, VA9676.9$3.4M+10.5%#3 of 2,210
3Caroline County, VA9354.2$4.8M+11.3%#8 of 2,210
4Orange County, VA93128.1$2.6M+10.1%#10 of 2,210
5Rockingham County, VA90216.4$3M+6.6%#17 of 2,210
6Clarke County, VA90610.2$2.3M+5.4%#19 of 2,210
7Stafford County, VA89397.5$3.5M+8.3%#22 of 2,210
8Greene County, VA88810.0$2.1M+6.6%#34 of 2,210
9Isle of Wight County, VA881811.4$1.8M+6.7%#39 of 2,210
10Fauquier County, VA873011.2$2.3M+4.8%#48 of 2,210
23Franklin County, VA72229.6$1.9M+1.9%#311 of 2,210

Other business types in Franklin County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in Franklin County, VA?

Map listings as of September 2026 show 22 clothing, shoe and laundry businesses in Franklin County. 4 of them (18%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 8 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts list 34 one-person businesses without payroll.

How much do households in Franklin County, VA spend on clothing, shoes and related services?

About $41.8M a year, or $1,816 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 22 clothing, shoe and laundry businesses on map listings, it comes to $1.9M per business. It is estimated from the incomes of the 22,999 households in Franklin County and national spending patterns by income.

How does Franklin County, VA compare with the U.S. for clothing, shoe and laundry businesses?

Franklin County has 9.6 clothing, shoe and laundry businesses per 10,000 households, 59% below the U.S. rate of 23.3. Spending per business is $1.9M, 2.2 times the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, Franklin County would have about 47, against 22 on map listings. There is one business with payroll in the industry for every 2,875 households, against one for every 1,008 across the U.S.

How fast is Franklin County, VA growing?

Population estimates put Franklin County at 55,526 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 22,999 households. The median household income in Franklin County is $68,849 a year, 15% below the U.S. median of $80,734. That rose 22.4% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 72 for clothing, shoe and laundry businesses (upper middle), #311 of 2,210 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Franklin County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Franklin County

Screening a site or an acquisition in Franklin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.