Food and drink · Small-town market · South Dakota
Sit-down restaurants in the Huron, SD area
How the Huron, SD area compares with other small-town markets and the U.S. for sit-down restaurants: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 73 out of 100: Upper middle
Ranked #56 of 538 scored small-town markets
#1 of 9 scored small-town markets based in South Dakota
- Listings
- 31
- 11 chain locations (35%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $26.9M
- On food away from home · $3,575 a household
- Spending per listing
- $869K
- 31% above the U.S.
- Listings per 10k households
- 41.1
- 33% below the U.S.
- Population, 2025
- 19,624
- +2.4% since 2020
See the sit-down restaurants around any address in the Huron area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Huron area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Huron area spend about $26.9M a year on food away from home, or $3,575 per household, 12% below the U.S. average. That is about $869K of household spending for each restaurant on map listings, 31% above the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.
There are 31 sit-down restaurants on map listings in the Huron area as of September 2026. Of those, 11 are chain locations, or 35%, against 29% across the U.S. That comes to 41.1 for every 10,000 households, 33% below the U.S. rate of 61.3.
The official count of businesses with payroll classed as full-service restaurants in the Huron area was 12 in 2023. That is one for every 628 households, against one for every 500 across the U.S.
Population estimates show the Huron area grew 2.4% from 2020 to 2025, slower than the U.S. (+3.1%). The Huron area scores 73 (upper middle) on the Groundwork market score for sit-down restaurants, ranking #56 of 538 scored small-town markets and #1 of 9 scored small-town markets based in South Dakota. That puts it in the top quarter of small-town markets.
How the Huron area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Huron area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 41.1 | 52.3 | 61.3 |
| Spending per listing | $869K | $737K | $664K |
| Households per official establishment | 628 | 542 | 500 |
| Official establishment growth, 2019–2023 | n/a | −5.5% | +1.5% |
| Population growth, 2020–2025 | +2.4% | +5.3% | +3.1% |
| Spending per household on food away from home | $3,575 | $3,849 | $4,070 |
| Median household income | $67,681 | $75,081 | $80,734 |
| Groundwork market score | 73 | 62 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12
- Employees, 2023
- 79
- Annual payroll, 2023
- $1.7M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 3111 chain locations
- Listings at the U.S. rate for this spending
- 41The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as full-service restaurants in the Huron area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Huron area
- Population, 2025 estimate
- 19,624+2.4% since 2020
- Households
- 7,536
- Median age
- 37.8
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 1,259 sq. mi.
- People per square mile
- 15
- Median household income
- $67,681
- Average household income
- $86,374
- Median home value
- $175,100
- Jobs located here
- 8,288
- Daytime population
- 18,287Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Huron area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Huron area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for sit-down restaurants, numbered among those based in South Dakota, with the Huron area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Huron, SD | 73 | 31 | 41.1 | $869K | +2.4% | #56 of 538 |
| 2Aberdeen, SD | 67 | 81 | 45.2 | $832K | −1.5% | #93 of 538 |
| 3Brookings, SD | 65 | 77 | 55.8 | $673K | +9.6% | #114 of 538 |
| 4Mitchell, SD | 49 | 60 | 54.7 | $662K | +0.6% | #273 of 538 |
| 5Watertown, SD | 49 | 71 | 56.7 | $642K | +4.3% | #275 of 538 |
| 6Pierre, SD | 48 | 49 | 57.4 | $691K | −0.5% | #289 of 538 |
| 7Yankton, SD | 47 | 56 | 57.8 | $648K | +1.5% | #304 of 538 |
| 8Spearfish, SD | 41 | 92 | 76.3 | $484K | +14.0% | #368 of 538 |
| 9Vermillion, SD | 32 | 34 | 61.3 | $565K | +0.2% | #454 of 538 |
Other business types in the Huron area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes64
- Sit-down restaurants73
- Fast food and sandwich shops69
- Pizza65
- Coffee shops and cafes41
- Bakeries and dessert shops60
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Huron, SD area?
As of September 2026, map listings count 31 sit-down restaurants in the Huron area. 11 of them (35%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 12 businesses with payroll classed as full-service restaurants in 2023.
How much do households in the Huron, SD area spend on food away from home?
About $26.9M a year, or $3,575 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 31 sit-down restaurants on map listings, it comes to $869K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 7,536 households in the Huron area and national spending patterns by income.
How does the Huron, SD area compare with the U.S. for sit-down restaurants?
The Huron area has 41.1 sit-down restaurants per 10,000 households, 33% below the U.S. rate of 61.3. Spending per restaurant is $869K, 31% above the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, the Huron area would have about 41, against 31 on map listings. There is one business with payroll in the industry for every 628 households, against one for every 500 across the U.S.
How fast is the Huron, SD area growing?
Population estimates put the Huron area at 19,624 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 7,536 households. Median household income in the Huron area is $67,681, 16% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Huron area scores 73 for sit-down restaurants (upper middle), #56 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Huron area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Huron area
Screening a site or an acquisition in the Huron area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Huron area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.