Auto · Small-town market · South Dakota
Gas stations in the Huron, SD area
Competitor counts, household spending and official business counts for gas stations in the Huron, SD area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 40 out of 100: Lower middle
Ranked #382 of 536 scored small-town markets
#5 of 9 scored small-town markets based in South Dakota
- Listings
- 18
- 14 chain locations (78%)
- Official establishments
- 15
- Businesses with payroll, 2023
- Household spending a year
- $23.1M
- On gasoline and other fuels · $3,069 a household
- Spending per listing
- $1.3M
- 46% below the U.S.
- Listings per 10k households
- 23.9
- 2.2 times the U.S.
- Population, 2025
- 19,624
- +2.4% since 2020
See the gas stations around any address in the Huron area
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Huron area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on gasoline and other fuels in the Huron area comes to about $23.1M a year: $3,069 per household, 18% above the U.S. average. That works out to $1.3M per station, 46% below the U.S. figure of $2.4M.
The Huron area has 18 gas stations on map listings as of September 2026. Chain locations make up 78% of them, against 84% across the U.S. That is 23.9 per 10,000 households, 2.2 times the U.S. rate of 10.9.
The official count of businesses with payroll classed as gasoline stations in the Huron area was 15 in 2023. That is one for every 502 households, against one for every 1,184 across the U.S.
Population estimates show the Huron area grew 2.4% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for gas stations in the Huron area is 40 (lower middle), #382 of 536 scored small-town markets and #5 of 9 scored small-town markets based in South Dakota.
How the Huron area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Huron area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.9 | 19.4 | 10.9 |
| Spending per listing | $1.3M | $1.6M | $2.4M |
| Households per official establishment | 502 | 630 | 1,184 |
| Official establishment growth, 2019–2023 | n/a | −4.8% | −3.1% |
| Population growth, 2020–2025 | +2.4% | +5.3% | +3.1% |
| Spending per household on gasoline and other fuels | $3,069 | $3,013 | $2,595 |
| Median household income | $67,681 | $75,081 | $80,734 |
| Groundwork market score | 40 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15
- Employees, 2023
- 156
- Annual payroll, 2023
- $4.3M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 1814 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as gasoline stations in the Huron area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Huron area
- Population, 2025 estimate
- 19,624+2.4% since 2020
- Households
- 7,536
- Median age
- 37.8
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 1,259 sq. mi.
- People per square mile
- 15
- Median household income
- $67,681
- Average household income
- $86,374
- Median home value
- $175,100
- Jobs located here
- 8,288
- Daytime population
- 18,287Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Huron area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of the Huron area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for gas stations, numbered among those based in South Dakota, with the Huron area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brookings, SD | 73 | 20 | 14.5 | $2.1M | +9.6% | #63 of 536 |
| 2Spearfish, SD | 70 | 20 | 16.6 | $1.8M | +14.0% | #78 of 536 |
| 3Watertown, SD | 61 | 18 | 14.4 | $2.1M | +4.3% | #154 of 536 |
| 4Mitchell, SD | 49 | 22 | 20.0 | $1.5M | +0.6% | #287 of 536 |
| 5Huron, SD | 40 | 18 | 23.9 | $1.3M | +2.4% | #382 of 536 |
| 6Vermillion, SD | 35 | 9 | 16.2 | $1.7M | +0.2% | #416 of 536 |
| 7Yankton, SD | 35 | 24 | 24.8 | $1.2M | +1.5% | #428 of 536 |
| 8Aberdeen, SD | 34 | 38 | 21.2 | $1.4M | −1.5% | #431 of 536 |
| 9Pierre, SD | 20 | 22 | 25.8 | $1.1M | −0.5% | #501 of 536 |
Other business types in the Huron area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in the Huron, SD area?
Map listings as of September 2026 show 18 gas stations in the Huron area. 14 of them (78%) are chain locations. The listings count gas stations. Official counts show 15 businesses with payroll classed as gasoline stations in 2023.
How much do households in the Huron, SD area spend on gasoline and other fuels?
About $23.1M a year, or $3,069 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 18 gas stations on map listings, it comes to $1.3M per station. It is estimated from the incomes of the 7,536 households in the Huron area and national spending patterns by income.
How does the Huron, SD area compare with the U.S. for gas stations?
The Huron area has 23.9 gas stations per 10,000 households, 2.2 times the U.S. rate of 10.9. Spending per station is $1.3M, 46% below the U.S. figure of $2.4M. At the U.S. ratio of gas stations to household spending, the Huron area would have about 10, against 18 on map listings. There is one business with payroll in the industry for every 502 households, against one for every 1,184 across the U.S.
How fast is the Huron, SD area growing?
Population estimates put the Huron area at 19,624 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 7,536 households. Median household income in the Huron area is $67,681, 16% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Huron area scores 40 for gas stations (lower middle), #382 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Huron area. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in the Huron area
Screening a site or an acquisition in the Huron area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Huron area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.