Groundwork

Pets · Small-town market · South Dakota

Veterinarians in the Huron, SD area

How the Huron, SD area compares with other small-town markets and the U.S. for veterinarians: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$5.8M
On pets · $765 a household
Spending per listing
$1.9M
29% below the U.S.
Listings per 10k households
4.0
21% above the U.S.
Population, 2025
19,624
+2.4% since 2020

See the veterinarians around any address in the Huron area

The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Huron area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Huron area spend about $5.8M a year on pets, or $765 per household, 16% below the U.S. average. That is about $1.9M of household spending for each clinic on map listings, 29% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.

The Huron area has 3 veterinarians on map listings as of September 2026. Per 10,000 households, that is 4.0, 21% above the U.S. rate of 3.3.

Official counts don’t publish a figure for veterinary services in the Huron area, since they leave out counts under 3.

Population estimates show the Huron area grew 2.4% from 2020 to 2025, slower than the U.S. (+3.1%). With 3 veterinarians on map listings, the Huron area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Huron area compares

The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Veterinarians in Huron, SD area compared with South Dakota and the U.S.
MeasureHuron areaSouth DakotaU.S.
Listings per 10k households4.04.53.3
Spending per listing$1.9M$1.9M$2.7M
Households per official establishmentn/a2,3893,767
Official establishment growth, 2019–2023n/a+14.2%+6.8%
Population growth, 2020–2025+2.4%+5.3%+3.1%
Spending per household on pets$765$835$909
Median household income$67,681$75,081$80,734
Groundwork market scoreNot scored30

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
30 chain locations
Listings at the U.S. rate for this spending
2The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as veterinary services in the Huron area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Huron area

Population, 2025 estimate
19,624+2.4% since 2020
Households
7,536
Median age
37.8
Homes lived in by their owners
73%
Vehicles per household
2.1
Land area
1,259 sq. mi.
People per square mile
15
Median household income
$67,681
Average household income
$86,374
Median home value
$175,100
Jobs located here
8,288
Daytime population
18,287Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Huron area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.

Or open the report at the center of the Huron area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Veterinarians across South Dakota

Every South Dakota market ranked →

The highest-scoring small-town markets in South Dakota for veterinarians, numbered among those based in South Dakota, with the Huron area marked.

Top small-town markets in South Dakota

Small-town markets in South Dakota ranked for veterinarians by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Brookings, SD3896.5$1.2M+9.6%#288 of 398
2Watertown, SD3486.4$1.2M+4.3%#316 of 398
3Aberdeen, SD28116.1$1.3M−1.5%#341 of 398
4Mitchell, SD2898.2$958K+0.6%#346 of 398
5Pierre, SD2767.0$1.2M−0.5%#348 of 398
Huron, SDNot scored34.0$1.9M+2.4%

Other business types in the Huron area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many veterinarians are in the Huron, SD area?

Map listings as of September 2026 show 3 veterinarians in the Huron area. The listings count veterinary clinics and animal hospitals. No official count is published for veterinary services in the Huron area: counts under 3 are left out.

How much do households in the Huron, SD area spend on pets?

About $5.8M a year, or $765 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 3 veterinarians on map listings, it comes to $1.9M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 7,536 households in the Huron area and national spending patterns by income.

How does the Huron, SD area compare with the U.S. for veterinarians?

The Huron area has 4.0 veterinarians per 10,000 households, 21% above the U.S. rate of 3.3. Spending per clinic is $1.9M, 29% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, the Huron area would have about 2, against 3 on map listings.

How fast is the Huron, SD area growing?

Population estimates put the Huron area at 19,624 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 7,536 households. Median household income in the Huron area is $67,681, 16% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Huron area has no market score for veterinarians: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Huron area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for veterinarians · All 56 business types in the Huron area

Screening a site or an acquisition in the Huron area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Huron area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.