Health care · Small-town market · South Dakota
Medical and dental practices in the Huron, SD area
The medical and dental practices in the Huron, SD area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 86 out of 100: High
Ranked #8 of 538 scored small-town markets
#1 of 9 scored small-town markets based in South Dakota
- Listings
- 33
- 2 chain locations (6%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $10M
- On medical and dental services · $1,321 a household
- Spending per listing
- $302K
- 98% above the U.S.
- Listings per 10k households
- 43.8
- 48% below the U.S.
- Population, 2025
- 19,624
- +2.4% since 2020
See the medical and dental practices around any address in the Huron area
The site report maps the medical and dental practices on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Huron area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for medical and dental practices in the Huron area is 86 (high), #8 of 538 scored small-town markets and #1 of 9 scored small-town markets based in South Dakota. That puts it in the top 10% of small-town markets for medical and dental practices.
As of September 2026, map listings count 33 medical and dental practices in the Huron area. Chain locations make up 6% of them, against 11% across the U.S. That comes to 43.8 for every 10,000 households, 48% below the U.S. rate of 84.5.
At $1,321 per household (3% above the U.S. average), households in the Huron area spend about $10M a year on medical and dental services. Spread across 33 medical and dental practices, that is $302K per practice, 98% above the U.S. figure of $152K.
Official counts show 10 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Huron area in 2023. That is one for every 754 households, against one for every 270 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.3M has gone to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Huron area. Between 2020 and 2025, the population of the Huron area grew 2.4%, slower than the U.S. (+3.1%).
How the Huron area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the medical and dental practices counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Huron area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 43.8 | 74.6 | 84.5 |
| Spending per listing | $302K | $188K | $152K |
| Households per official establishment | 754 | 312 | 270 |
| Official establishment growth, 2019–2023 | n/a | +12.3% | +1.5% |
| Population growth, 2020–2025 | +2.4% | +5.3% | +3.1% |
| Spending per household on medical and dental services | $1,321 | $1,402 | $1,288 |
| Median household income | $67,681 | $75,081 | $80,734 |
| Groundwork market score | 86 | 77 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 68
- Annual payroll, 2023
- $4.7M
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 332 chain locations
- Listings at the U.S. rate for this spending
- 65The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.3M
SBA-backed loans to businesses classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in the Huron area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Huron area
- Population, 2025 estimate
- 19,624+2.4% since 2020
- Households
- 7,536
- Median age
- 37.8
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.1
- Land area
- 1,259 sq. mi.
- People per square mile
- 15
- Median household income
- $67,681
- Average household income
- $86,374
- Median home value
- $175,100
- Jobs located here
- 8,288
- Daytime population
- 18,287Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Huron area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the medical and dental practices on map listings by name and distance.
Or open the report at the center of the Huron area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardDoctors, dentists and clinics across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for medical and dental practices, numbered among those based in South Dakota, with the Huron area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Huron, SD | 86 | 33 | 43.8 | $302K | +2.4% | #8 of 538 |
| 2Vermillion, SD | 72 | 25 | 45.1 | $284K | +0.2% | #68 of 538 |
| 3Brookings, SD | 71 | 88 | 63.8 | $214K | +9.6% | #82 of 538 |
| 4Mitchell, SD | 58 | 64 | 58.3 | $228K | +0.6% | #184 of 538 |
| 5Yankton, SD | 49 | 100 | 103.1 | $132K | +1.5% | #283 of 538 |
| 6Watertown, SD | 46 | 104 | 83.0 | $161K | +4.3% | #314 of 538 |
| 7Spearfish, SD | 46 | 132 | 109.5 | $125K | +14.0% | #319 of 538 |
| 8Pierre, SD | 45 | 74 | 86.6 | $167K | −0.5% | #328 of 538 |
| 9Aberdeen, SD | 42 | 143 | 79.8 | $173K | −1.5% | #347 of 538 |
Other business types in the Huron area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many medical and dental practices are in the Huron, SD area?
The Huron area has 33 medical and dental practices on map listings as of September 2026. 2 of them (6%) are chain locations. The listings count every outpatient clinic and practice, and urgent care. Official counts show 10 businesses with payroll classed as offices of physicians, dentists, chiropractors, optometrists and therapists, and urgent care centers in 2023. Another 3 one-person businesses have no payroll, by official counts.
How much do households in the Huron, SD area spend on medical and dental services?
About $10M a year, or $1,321 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 33 medical and dental practices on map listings, it comes to $302K per practice. It is estimated from the incomes of the 7,536 households in the Huron area and national spending patterns by income.
How does the Huron, SD area compare with the U.S. for medical and dental practices?
The Huron area has 43.8 medical and dental practices per 10,000 households, 48% below the U.S. rate of 84.5. Spending per practice is $302K, 98% above the U.S. figure of $152K. At the national ratio of medical and dental practices to household spending, the Huron area would have about 65, against 33 on map listings. There is one business with payroll in the industry for every 754 households, against one for every 270 across the U.S.
How fast is the Huron, SD area growing?
Population estimates put the Huron area at 19,624 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 7,536 households. Median household income in the Huron area is $67,681, 16% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Huron area scores 86 for medical and dental practices (high), #8 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Huron area. It maps the medical and dental practices on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for medical and dental practices · All 56 business types in the Huron area
Screening a site or an acquisition in the Huron area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Huron area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.