Fitness and classes · County · Wisconsin
Gyms in Lafayette County, WI
How Lafayette County, WI compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #894 of 1,792 scored counties
#34 of 55 scored counties in Wisconsin
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $5.6M
- On memberships, classes and admissions · $827 a household
- Spending per listing
- $932K
- 28% below the U.S.
- Listings per 10k households
- 8.9
- 17% above the U.S.
- Population, 2025
- 17,478
- +5.2% since 2020
See the gyms around any address in Lafayette County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 6 gyms in Lafayette County. None of them are chain locations, against 28% across the U.S. Per 10,000 households, that is 8.9, 17% above the U.S. rate of 7.6.
Households in Lafayette County spend about $5.6M a year on memberships, classes and admissions, or $827 per household, 16% below the U.S. average. That works out to $932K per gym, 28% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
There is no official count of businesses with payroll classed as fitness and recreational sports centers in Lafayette County: counts under 3 aren’t published.
Between 2020 and 2025, the population of Lafayette County grew 5.2%, faster than the U.S. (+3.1%). Lafayette County scores 51 (upper middle) on the Groundwork market score for gyms, ranking #894 of 1,792 scored counties and #34 of 55 scored counties in Wisconsin.
How Lafayette County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lafayette County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.9 | 7.4 | 7.6 |
| Spending per listing | $932K | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 2,966 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.1% | +5.8% |
| Population growth, 2020–2025 | +5.2% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $827 | $921 | $983 |
| Median household income | $76,462 | $77,485 | $80,734 |
| Groundwork market score | 51 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Lafayette County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Lafayette County
- Population, 2025 estimate
- 17,478+5.2% since 2020
- Households
- 6,763
- Median age
- 40.8
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.2
- Land area
- 634 sq. mi.
- People per square mile
- 27
- Median household income
- $76,462+26.0% vs. 2015–2019, before inflation
- Average household income
- $92,228
- Median home value
- $194,500
- Jobs located here
- 5,035
- Daytime population
- 13,670Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lafayette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for gyms, numbered among those based in Wisconsin, with Lafayette County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 77 | 12 | 5.6 | $1.8M | +2.9% | #101 of 1,792 |
| 2Washington County, WI | 74 | 37 | 6.5 | $1.7M | +1.8% | #147 of 1,792 |
| 3Oconto County, WI | 70 | 6 | 3.6 | $2.4M | +2.9% | #219 of 1,792 |
| 4Marathon County, WI | 69 | 36 | 6.2 | $1.4M | +1.0% | #256 of 1,792 |
| 5Manitowoc County, WI | 67 | 19 | 5.4 | $1.4M | +0.4% | #293 of 1,792 |
| 6Clark County, WI | 66 | 6 | 4.7 | $1.7M | +1.2% | #310 of 1,792 |
| 7Racine County, WI | 65 | 43 | 5.3 | $1.7M | +0.4% | #350 of 1,792 |
| 8Columbia County, WI | 63 | 19 | 7.9 | $1.2M | −0.7% | #432 of 1,792 |
| 9Walworth County, WI | 62 | 36 | 8.4 | $1.2M | +0.8% | #466 of 1,792 |
| 10Winnebago County, WI | 61 | 40 | 5.5 | $1.6M | +1.4% | #480 of 1,792 |
| 34Lafayette County, WI | 51 | 6 | 8.9 | $932K | +5.2% | #894 of 1,792 |
Other business types in Lafayette County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Lafayette County, WI?
There are 6 gyms on map listings in Lafayette County as of September 2026. None of them are chain locations. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Lafayette County: counts under 3 are left out.
How much do households in Lafayette County, WI spend on memberships, classes and admissions?
About $5.6M a year, or $827 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 6 gyms on map listings, it comes to $932K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 6,763 households in Lafayette County and national spending patterns by income.
How does Lafayette County, WI compare with the U.S. for gyms?
Lafayette County has 8.9 gyms per 10,000 households, 17% above the U.S. rate of 7.6. Spending per gym is $932K, 28% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Lafayette County would have about 4, against 6 on map listings.
How fast is Lafayette County, WI growing?
Population estimates put Lafayette County at 17,478 people in 2025, up 5.2% since 2020, faster than the U.S. (+3.1%). It has 6,763 households. The median household income in Lafayette County is $76,462 a year, 5% below the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lafayette County scores 51 for gyms (upper middle), #894 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lafayette County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Lafayette County
Screening a site or an acquisition in Lafayette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.