Beauty and personal care · County · Georgia
Nail salons in Baldwin County, GA
The nail salons in Baldwin County, GA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 19 out of 100: Low
Ranked #1,247 of 1,328 scored counties
#64 of 77 scored counties in Georgia
- Listings
- 16
- 7 chain locations (44%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $12.8M
- On personal care products and services · $772 a household
- Spending per listing
- $800K
- 52% below the U.S.
- Listings per 10k households
- 9.6
- 60% above the U.S.
- Population, 2025
- 44,029
- +0.6% since 2020
See the nail salons around any address in Baldwin County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for nail salons in Baldwin County is 19 (low), #1,247 of 1,328 scored counties and #64 of 77 scored counties in Georgia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 16 nail salons in Baldwin County. Of those, 7 are chain locations, or 44%, against 27% across the U.S. That is 9.6 per 10,000 households, 60% above the U.S. rate of 6.0.
Households in Baldwin County spend about $12.8M a year on personal care products and services, or $772 per household, 23% below the U.S. average. That is about $800K of household spending for each salon on map listings, 52% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
Official counts show 4 businesses with payroll classed as nail salons in Baldwin County in 2023. That is one for every 4,146 households, against one for every 3,754 across the U.S. Population estimates show Baldwin County grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%).
How Baldwin County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baldwin County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.6 | 7.4 | 6.0 |
| Spending per listing | $800K | $1.3M | $1.7M |
| Households per official establishment | 4,146 | 4,810 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +39.5% | +23.2% |
| Population growth, 2020–2025 | +0.6% | +5.3% | +3.1% |
| Spending per household on personal care products and services | $772 | $926 | $1,005 |
| Median household income | $54,403 | $77,353 | $80,734 |
| Groundwork market score | 19 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 7
- Annual payroll, 2023
- $297K
- One-person businesses, 2023
- 68Businesses with no payroll
- Map listings, September 2026
- 167 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Baldwin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Baldwin County
- Population, 2025 estimate
- 44,029+0.6% since 2020
- Households
- 16,582
- Median age
- 39.1
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 259 sq. mi.
- People per square mile
- 169
- Median household income
- $54,403+24.6% vs. 2015–2019, before inflation
- Average household income
- $84,691
- Median home value
- $181,900
- Jobs located here
- 15,797
- Daytime population
- 42,811Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baldwin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for nail salons, numbered among those based in Georgia, with Baldwin County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Walton County, GA | 78 | 13 | 3.6 | $2.6M | +16.0% | #60 of 1,328 |
| 2Oconee County, GA | 75 | 9 | 6.0 | $1.9M | +6.9% | #94 of 1,328 |
| 3Effingham County, GA | 72 | 11 | 4.5 | $2.1M | +14.1% | #123 of 1,328 |
| 4Coweta County, GA | 72 | 32 | 5.7 | $1.8M | +9.2% | #126 of 1,328 |
| 5Pickens County, GA | 69 | 6 | 4.5 | $2.1M | +11.4% | #180 of 1,328 |
| 6Gilmer County, GA | 64 | 5 | 3.8 | $2.2M | +7.9% | #299 of 1,328 |
| 7Newton County, GA | 64 | 20 | 4.9 | $1.8M | +11.2% | #304 of 1,328 |
| 8Bryan County, GA | 64 | 11 | 6.6 | $1.6M | +15.6% | #309 of 1,328 |
| 9Walker County, GA | 61 | 8 | 3.0 | $2.6M | +3.7% | #362 of 1,328 |
| 10Barrow County, GA | 59 | 15 | 4.9 | $1.9M | +18.7% | #431 of 1,328 |
| 64Baldwin County, GA | 19 | 16 | 9.6 | $800K | +0.6% | #1,247 of 1,328 |
Other business types in Baldwin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas25
- Hair salons31
- Barbershops21
- Nail salons19
- Spas and skin care27
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Baldwin County, GA?
Baldwin County has 16 nail salons on map listings as of September 2026. 7 of them (44%) are chain locations. The listings count nail salons. Official counts show 4 businesses with payroll classed as nail salons in 2023. Another 68 one-person businesses have no payroll, by official counts.
How much do households in Baldwin County, GA spend on personal care products and services?
About $12.8M a year, or $772 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 16 nail salons on map listings, it comes to $800K per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 16,582 households in Baldwin County and national spending patterns by income.
How does Baldwin County, GA compare with the U.S. for nail salons?
Baldwin County has 9.6 nail salons per 10,000 households, 60% above the U.S. rate of 6.0. Spending per salon is $800K, 52% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Baldwin County would have about 8, against 16 on map listings. There is one business with payroll in the industry for every 4,146 households, against one for every 3,754 across the U.S.
How fast is Baldwin County, GA growing?
Population estimates put Baldwin County at 44,029 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 16,582 households. The median household income in Baldwin County is $54,403 a year, 33% below the U.S. median of $80,734. That rose 24.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Baldwin County scores 19 for nail salons (low), #1,247 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baldwin County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Baldwin County
Screening a site or an acquisition in Baldwin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.