Funeral services · County · Georgia
Funeral homes in Baldwin County, GA
Competitor counts, household spending and official business counts for funeral homes in Baldwin County, GA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,029 of 1,472 scored counties
#50 of 76 scored counties in Georgia
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $2.2M
- On funerals · $136 a household
- Spending per listing
- $450K
- 34% below the U.S.
- Listings per 10k households
- 3.0
- 43% above the U.S.
- Population, 2025
- 44,029
- +0.6% since 2020
See the funeral homes around any address in Baldwin County
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on funerals in Baldwin County comes to about $2.2M a year: $136 per household, 5% below the U.S. average. That is about $450K of household spending for each home on map listings, 34% below the U.S. figure of $679K.
Baldwin County has 5 funeral homes on map listings as of September 2026. None of them are chain locations, against 10% across the U.S. That comes to 3.0 for every 10,000 households, 43% above the U.S. rate of 2.1.
The official count of businesses with payroll classed as funeral homes and funeral services in Baldwin County was 4 in 2023. That is one for every 4,146 households, against one for every 8,510 across the U.S.
Population estimates show Baldwin County grew 0.6% from 2020 to 2025, slower than the U.S. (+3.1%). Baldwin County scores 38 (lower middle) on the Groundwork market score for funeral homes, ranking #1,029 of 1,472 scored counties and #50 of 76 scored counties in Georgia.
How Baldwin County compares
The same measures for Georgia and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baldwin County | Georgia | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 2.3 | 2.1 |
| Spending per listing | $450K | $549K | $679K |
| Households per official establishment | 4,146 | 9,218 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +0.2% | −1.7% |
| Population growth, 2020–2025 | +0.6% | +5.3% | +3.1% |
| Spending per household on funerals | $136 | $128 | $143 |
| Median household income | $54,403 | $77,353 | $80,734 |
| Groundwork market score | 38 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 37
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in Baldwin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Baldwin County
- Population, 2025 estimate
- 44,029+0.6% since 2020
- Households
- 16,582
- Median age
- 39.1
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.8
- Land area
- 259 sq. mi.
- People per square mile
- 169
- Median household income
- $54,403+24.6% vs. 2015–2019, before inflation
- Average household income
- $84,691
- Median home value
- $181,900
- Jobs located here
- 15,797
- Daytime population
- 42,811Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Baldwin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Georgia
Every Georgia market ranked →The highest-scoring counties in Georgia for funeral homes, numbered among those based in Georgia, with Baldwin County marked.
Top counties in Georgia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbia County, GA | 80 | 7 | 1.3 | $1.1M | +7.9% | #70 of 1,472 |
| 2Hall County, GA | 79 | 13 | 1.8 | $859K | +11.4% | #82 of 1,472 |
| 3Union County, GA | 78 | 5 | 4.4 | $513K | +12.3% | #95 of 1,472 |
| 4Fayette County, GA | 77 | 7 | 1.6 | $1.1M | +4.7% | #105 of 1,472 |
| 5Forsyth County, GA | 76 | 7 | 0.8 | $1.7M | +11.8% | #116 of 1,472 |
| 6Cherokee County, GA | 76 | 9 | 0.9 | $1.5M | +11.6% | #117 of 1,472 |
| 7Gwinnett County, GA | 75 | 27 | 0.8 | $1.4M | +6.2% | #128 of 1,472 |
| 8Glynn County, GA | 75 | 8 | 2.3 | $744K | +3.7% | #153 of 1,472 |
| 9Coweta County, GA | 74 | 8 | 1.4 | $921K | +9.2% | #164 of 1,472 |
| 10Chatham County, GA | 73 | 17 | 1.4 | $923K | +5.7% | #182 of 1,472 |
| 50Baldwin County, GA | 38 | 5 | 3.0 | $450K | +0.6% | #1,029 of 1,472 |
Other business types in Baldwin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes38
Questions
How many funeral homes are in Baldwin County, GA?
Map listings as of September 2026 show 5 funeral homes in Baldwin County. None of them are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 4 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in Baldwin County, GA spend on funerals?
About $2.2M a year, or $136 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 5 funeral homes on map listings, it comes to $450K per home. It is estimated from the incomes of the 16,582 households in Baldwin County and national spending patterns by income.
How does Baldwin County, GA compare with the U.S. for funeral homes?
Baldwin County has 3.0 funeral homes per 10,000 households, 43% above the U.S. rate of 2.1. Spending per home is $450K, 34% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Baldwin County would have about 3, against 5 on map listings. There is one business with payroll in the industry for every 4,146 households, against one for every 8,510 across the U.S.
How fast is Baldwin County, GA growing?
Population estimates put Baldwin County at 44,029 people in 2025, up 0.6% since 2020, slower than the U.S. (+3.1%). It has 16,582 households. The median household income in Baldwin County is $54,403 a year, 33% below the U.S. median of $80,734. That rose 24.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Baldwin County scores 38 for funeral homes (lower middle), #1,029 of 1,472 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Baldwin County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in Baldwin County
Screening a site or an acquisition in Baldwin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Baldwin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.