Funeral services · Small-town market · South Dakota
Funeral homes in the Watertown, SD area
Competitor counts, household spending and official business counts for funeral homes in the Watertown, SD area, set against other small-town markets and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 2.
- Listings
- 2
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $1.8M
- On funerals · $144 a household
- Spending per listing
- $902K
- Too few listings to compare
- Listings per 10k households
- 1.6
- Too few listings to compare
- Population, 2025
- 29,562
- +4.3% since 2020
See the funeral homes around any address in the Watertown area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on funerals in the Watertown area comes to about $1.8M a year: $144 per household, in line with the U.S. average. That is about $902K of household spending for each home on map listings.
The Watertown area has 2 funeral homes on map listings as of September 2026. That is 1.6 per 10,000 households.
Official counts don’t publish a figure for funeral homes and funeral services in the Watertown area, since they leave out counts under 3.
Between 2020 and 2025, the population of the Watertown area grew 4.3%, faster than the U.S. (+3.1%). With 2 funeral homes on map listings, the Watertown area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Watertown area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Watertown area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.6 | 2.8 | 2.1 |
| Spending per listing | $902K | $510K | $679K |
| Households per official establishment | n/a | 5,298 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | −5.5% | −1.7% |
| Population growth, 2020–2025 | +4.3% | +5.3% | +3.1% |
| Spending per household on funerals | $144 | $141 | $143 |
| Median household income | $72,727 | $75,081 | $80,734 |
| Groundwork market score | Not scored | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 20 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as funeral homes and funeral services in the Watertown area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Watertown area
- Population, 2025 estimate
- 29,562+4.3% since 2020
- Households
- 12,526
- Median age
- 39.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 688 sq. mi.
- People per square mile
- 42
- Median household income
- $72,727
- Average household income
- $90,805
- Median home value
- $237,700
- Jobs located here
- 16,302
- Daytime population
- 29,337Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Watertown area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOther business types in the Watertown area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes
Questions
How many funeral homes are in the Watertown, SD area?
Map listings as of September 2026 show 2 funeral homes in the Watertown area. The listings count funeral homes, mortuaries and cremation services. No official count is published for funeral homes and funeral services in the Watertown area: counts under 3 are left out.
How much do households in the Watertown, SD area spend on funerals?
About $1.8M a year, or $144 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 2 funeral homes on map listings, it comes to $902K per home. It is estimated from the incomes of the 12,526 households in the Watertown area and national spending patterns by income.
How does the Watertown, SD area compare with the U.S. for funeral homes?
The Watertown area has 2 funeral homes on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of funeral homes to household spending, the Watertown area would have about 3, against 2 on map listings.
How fast is the Watertown, SD area growing?
Population estimates put the Watertown area at 29,562 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 12,526 households. The median household income in the Watertown area is $72,727 a year, 10% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Watertown area has no market score for funeral homes: the score needs at least 5 on map listings, and it has 2.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Watertown area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Watertown area
Screening a site or an acquisition in the Watertown area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.