Health care · Small-town market · South Dakota
Chiropractors in the Watertown, SD area
Competitor counts, household spending and official business counts for chiropractors in the Watertown, SD area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #337 of 426 scored small-town markets
#4 of 7 scored small-town markets based in South Dakota
- Listings
- 16
- 1 chain location (6%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $16.7M
- On medical and dental services · $1,333 a household
- Spending per listing
- $1M
- 56% below the U.S.
- Listings per 10k households
- 12.8
- 2.4 times the U.S.
- Population, 2025
- 29,562
- +4.3% since 2020
See the chiropractors around any address in the Watertown area
The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For chiropractors, the Watertown area has a Groundwork market score of 35 (lower middle): #337 of 426 scored small-town markets and #4 of 7 scored small-town markets based in South Dakota. That puts it in the bottom quarter of small-town markets.
Households in the Watertown area spend about $16.7M a year on medical and dental services, or $1,333 per household, 3% above the U.S. average. That works out to $1M per practice, 56% below the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only chiropractors.
There are 16 chiropractors on map listings in the Watertown area as of September 2026. One of them (6%) is a chain location, against 8% across the U.S. That comes to 12.8 for every 10,000 households, 2.4 times the U.S. rate of 5.4.
Official counts show 9 businesses with payroll classed as offices of chiropractors in the Watertown area in 2023. That is one for every 1,392 households, against one for every 3,237 across the U.S. Between 2020 and 2025, the population of the Watertown area grew 4.3%, faster than the U.S. (+3.1%).
How the Watertown area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Watertown area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.8 | 10.1 | 5.4 |
| Spending per listing | $1M | $1.4M | $2.4M |
| Households per official establishment | 1,392 | 1,439 | 3,237 |
| Official establishment growth, 2019–2023 | n/a | +9.0% | +0.8% |
| Population growth, 2020–2025 | +4.3% | +5.3% | +3.1% |
| Spending per household on medical and dental services | $1,333 | $1,402 | $1,288 |
| Median household income | $72,727 | $75,081 | $80,734 |
| Groundwork market score | 35 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 38
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 161 chain location
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of chiropractors in the Watertown area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Watertown area
- Population, 2025 estimate
- 29,562+4.3% since 2020
- Households
- 12,526
- Median age
- 39.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 688 sq. mi.
- People per square mile
- 42
- Median household income
- $72,727
- Average household income
- $90,805
- Median home value
- $237,700
- Jobs located here
- 16,302
- Daytime population
- 29,337Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Watertown area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.
Or open the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChiropractors across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for chiropractors, numbered among those based in South Dakota, with the Watertown area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Spearfish, SD | 45 | 11 | 9.1 | $1.5M | +14.0% | #252 of 426 |
| 2Yankton, SD | 43 | 10 | 10.3 | $1.3M | +1.5% | #273 of 426 |
| 3Brookings, SD | 38 | 18 | 13.0 | $1M | +9.6% | #312 of 426 |
| 4Watertown, SD | 35 | 16 | 12.8 | $1M | +4.3% | #337 of 426 |
| 5Pierre, SD | 34 | 8 | 9.4 | $1.5M | −0.5% | #344 of 426 |
| 6Aberdeen, SD | 30 | 16 | 8.9 | $1.5M | −1.5% | #381 of 426 |
| 7Mitchell, SD | 27 | 13 | 11.8 | $1.1M | +0.6% | #396 of 426 |
Other business types in the Watertown area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many chiropractors are in the Watertown, SD area?
As of September 2026, map listings count 16 chiropractors in the Watertown area. One of them (6%) is a chain location. The listings count chiropractors. Official counts show 9 businesses with payroll classed as offices of chiropractors in 2023.
How much do households in the Watertown, SD area spend on medical and dental services?
About $16.7M a year, or $1,333 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 16 chiropractors on map listings, it comes to $1M per practice. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade. It is estimated from the incomes of the 12,526 households in the Watertown area and national spending patterns by income.
How does the Watertown, SD area compare with the U.S. for chiropractors?
The Watertown area has 12.8 chiropractors per 10,000 households, 2.4 times the U.S. rate of 5.4. Spending per practice is $1M, 56% below the U.S. figure of $2.4M. At the U.S. ratio of chiropractors to household spending, the Watertown area would have about 7, against 16 on map listings. There is one business with payroll in the industry for every 1,392 households, against one for every 3,237 across the U.S.
How fast is the Watertown, SD area growing?
Population estimates put the Watertown area at 29,562 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 12,526 households. The median household income in the Watertown area is $72,727 a year, 10% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Watertown area scores 35 for chiropractors (lower middle), #337 of 426 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Watertown area. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for chiropractors · All 56 business types in the Watertown area
Screening a site or an acquisition in the Watertown area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.