Groundwork

Beauty and personal care · Small-town market · South Dakota

Barbershops in the Watertown, SD area

The barbershops in the Watertown, SD area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 2.

Listings
2
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$11.7M
On personal care products and services · $936 a household
Spending per listing
$5.9M
Too few listings to compare
Listings per 10k households
1.6
Too few listings to compare
Population, 2025
29,562
+4.3% since 2020

See the barbershops around any address in the Watertown area

The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $936 per household (7% below the U.S. average), households in the Watertown area spend about $11.7M a year on personal care products and services. That works out to $5.9M per shop. The spending figure covers all personal care products and services, not only barbershops.

The Watertown area has 2 barbershops on map listings as of September 2026. That is 1.6 per 10,000 households.

Official counts don’t publish a figure for barber shops in the Watertown area, since they leave out counts under 3. Official counts list 3 one-person businesses without payroll.

Population estimates put the population change in the Watertown area from 2020 to 2025 at +4.3%, faster than the U.S. (+3.1%). With 2 barbershops on map listings, the Watertown area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Watertown area compares

The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Barbershops in Watertown, SD area compared with South Dakota and the U.S.
MeasureWatertown areaSouth DakotaU.S.
Listings per 10k households1.62.55.3
Spending per listing$5.9M$3.9M$1.9M
Households per official establishmentn/a45,69316,589
Official establishment growth, 2019–2023n/an/a+28.5%
Population growth, 2020–2025+4.3%+5.3%+3.1%
Spending per household on personal care products and services$936$983$1,005
Median household income$72,727$75,081$80,734
Groundwork market scoreNot scored82

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
3Businesses with no payroll
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as barber shops in the Watertown area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Watertown area

Population, 2025 estimate
29,562+4.3% since 2020
Households
12,526
Median age
39.5
Homes lived in by their owners
70%
Vehicles per household
2.1
Land area
688 sq. mi.
People per square mile
42
Median household income
$72,727
Average household income
$90,805
Median home value
$237,700
Jobs located here
16,302
Daytime population
29,337Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Watertown area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.

Or open the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Other business types in the Watertown area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many barbershops are in the Watertown, SD area?

Map listings as of September 2026 show 2 barbershops in the Watertown area. The listings count barbershops. No official count is published for barber shops in the Watertown area: counts under 3 are left out. Official counts also show 3 one-person businesses without payroll.

How much do households in the Watertown, SD area spend on personal care products and services?

About $11.7M a year, or $936 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 2 barbershops on map listings, it comes to $5.9M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 12,526 households in the Watertown area and national spending patterns by income.

How does the Watertown, SD area compare with the U.S. for barbershops?

The Watertown area has 2 barbershops on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of barbershops to household spending, the Watertown area would have about 6, against 2 on map listings.

How fast is the Watertown, SD area growing?

Population estimates put the Watertown area at 29,562 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 12,526 households. The median household income in the Watertown area is $72,727 a year, 10% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Watertown area has no market score for barbershops: the score needs at least 5 on map listings, and it has 2.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Watertown area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for barbershops · All 56 business types in the Watertown area

Screening a site or an acquisition in the Watertown area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.

Run a site report See plans
Free10 actions over 3 days, no card

Screening many markets at once? Talk to us

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.