Real estate · Small-town market · South Dakota
Property management companies in the Watertown, SD area
How the Watertown, SD area compares with other small-town markets and the U.S. for property management companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #123 of 180 scored small-town markets
#2 of 4 scored small-town markets based in South Dakota
- Listings
- 5
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $168.1M
- On rent and homeowner costs · $13,421 a household
- Housing spending per listing (U.S. = 100)
- 61
- 39% below the U.S.
- Listings per 10k households
- 4.0
- 33% above the U.S.
- Population, 2025
- 29,562
- +4.3% since 2020
See the property management companies around any address in the Watertown area
The site report maps the property management companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 5 property management companies in the Watertown area. None of them are chain locations, against 4% across the U.S. That comes to 4.0 for every 10,000 households, 33% above the U.S. rate of 3.0.
Households in the Watertown area spend about $168.1M a year on rent and homeowner costs, or $13,421 per household, 19% below the U.S. average. Housing spending per company is 39% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money property management companies take in.
There is no official count of businesses with payroll classed as residential and commercial property managers in the Watertown area: counts under 3 aren’t published.
Population estimates show the Watertown area grew 4.3% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for property management companies in the Watertown area is 41 (lower middle), #123 of 180 scored small-town markets and #2 of 4 scored small-town markets based in South Dakota.
How the Watertown area compares
The same measures for South Dakota and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Watertown area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.0 | 3.1 | 3.0 |
| Housing spending per listing (U.S. = 100) | 61 | 82 | 100 |
| Households per official establishment | n/a | 2,176 | 1,638 |
| Official establishment growth, 2019–2023 | n/a | +22.6% | +11.4% |
| Population growth, 2020–2025 | +4.3% | +5.3% | +3.1% |
| Spending per household on rent and homeowner costs | $13,421 | $13,945 | $16,661 |
| Median household income | $72,727 | $75,081 | $80,734 |
| Groundwork market score | 41 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 50 chain locations
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as residential and commercial property managers in the Watertown area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Watertown area
- Population, 2025 estimate
- 29,562+4.3% since 2020
- Households
- 12,526
- Median age
- 39.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 688 sq. mi.
- People per square mile
- 42
- Median household income
- $72,727
- Average household income
- $90,805
- Median home value
- $237,700
- Jobs located here
- 16,302
- Daytime population
- 29,337Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Watertown area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the property management companies on map listings by name and distance.
Or open the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardProperty management across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for property management companies, numbered among those based in South Dakota, with the Watertown area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brookings, SD | 48 | 6 | 4.3 | 56 | +9.6% | #99 of 180 |
| 2Watertown, SD | 41 | 5 | 4.0 | 61 | +4.3% | #123 of 180 |
| 3Aberdeen, SD | 39 | 6 | 3.3 | 74 | −1.5% | #129 of 180 |
| 4Spearfish, SD | 33 | 6 | 5.0 | 49 | +14.0% | #151 of 180 |
Other business types in the Watertown area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate35
- Real estate agents and brokers36
- Property management41
- Mortgage brokers and lenders
- Home inspectors
Funeral services
Questions
How many property management companies are in the Watertown, SD area?
The Watertown area has 5 property management companies on map listings as of September 2026. None of them are chain locations. The listings count property management companies. No official count is published for residential and commercial property managers in the Watertown area: counts under 3 are left out.
How much do households in the Watertown, SD area spend on rent and homeowner costs?
About $168.1M a year, or $13,421 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). For the 5 property management companies on map listings, housing spending per company is 39% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money property management companies take in. It is estimated from the incomes of the 12,526 households in the Watertown area and national spending patterns by income.
How does the Watertown, SD area compare with the U.S. for property management companies?
The Watertown area has 4.0 property management companies per 10,000 households, 33% above the U.S. rate of 3.0. The index of housing spending per company is 61, where 100 is the U.S. At the national ratio of property management companies to household spending, the Watertown area would have about 3, against 5 on map listings.
How fast is the Watertown, SD area growing?
Population estimates put the Watertown area at 29,562 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 12,526 households. The median household income in the Watertown area is $72,727 a year, 10% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Watertown area scores 41 for property management companies (lower middle), #123 of 180 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Watertown area. It maps the property management companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for property management companies · All 56 business types in the Watertown area
Screening a site or an acquisition in the Watertown area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.