Home services · Small-town market · South Dakota
Roofing and gutter companies in the Watertown, SD area
How the Watertown, SD area compares with other small-town markets and the U.S. for roofing and gutter companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #225 of 288 scored small-town markets
#2 of 4 scored small-town markets based in South Dakota
- Listings
- 9
- 2 chain locations (22%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $32.2M
- On home repairs, maintenance and insurance · $2,573 a household
- Spending per listing
- $3.6M
- 58% below the U.S.
- Listings per 10k households
- 7.2
- Twice the U.S.
- Population, 2025
- 29,562
- +4.3% since 2020
See the roofing and gutter companies around any address in the Watertown area
The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for roofing and gutter companies in the Watertown area is 36 (lower middle), #225 of 288 scored small-town markets and #2 of 4 scored small-town markets based in South Dakota. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 9 roofing and gutter companies in the Watertown area. Chain locations make up 22% of them, against 4% across the U.S. That is 7.2 per 10,000 households, twice the U.S. rate of 3.6.
At $2,573 per household (15% below the U.S. average), households in the Watertown area spend about $32.2M a year on home repairs, maintenance and insurance. That works out to $3.6M per company, 58% below the U.S. figure of $8.5M. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade.
There is no official count of businesses with payroll classed as roofing contractors in the Watertown area: counts under 3 aren’t published. Population estimates put the population change in the Watertown area from 2020 to 2025 at +4.3%, faster than the U.S. (+3.1%).
How the Watertown area compares
The same measures for South Dakota and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Watertown area | South Dakota | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.2 | 4.5 | 3.6 |
| Spending per listing | $3.6M | $6M | $8.5M |
| Households per official establishment | n/a | 3,481 | 5,063 |
| Official establishment growth, 2019–2023 | n/a | +25.0% | +20.4% |
| Population growth, 2020–2025 | +4.3% | +5.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,573 | $2,698 | $3,018 |
| Median household income | $72,727 | $75,081 | $80,734 |
| Groundwork market score | 36 | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 92 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as roofing contractors in the Watertown area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Watertown area
- Population, 2025 estimate
- 29,562+4.3% since 2020
- Households
- 12,526
- Median age
- 39.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 688 sq. mi.
- People per square mile
- 42
- Median household income
- $72,727
- Average household income
- $90,805
- Median home value
- $237,700
- Jobs located here
- 16,302
- Daytime population
- 29,337Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Watertown area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.
Or open the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRoofing and gutters across South Dakota
Every South Dakota market ranked →The highest-scoring small-town markets in South Dakota for roofing and gutter companies, numbered among those based in South Dakota, with the Watertown area marked.
Top small-town markets in South Dakota
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yankton, SD | 38 | 5 | 5.2 | $5.1M | +1.5% | #210 of 288 |
| 2Watertown, SD | 36 | 9 | 7.2 | $3.6M | +4.3% | #225 of 288 |
| 3Spearfish, SD | 31 | 12 | 10.0 | $2.6M | +14.0% | #248 of 288 |
| 4Pierre, SD | 24 | 9 | 10.5 | $2.6M | −0.5% | #273 of 288 |
Other business types in the Watertown area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades34
- HVAC and plumbing32
- Electricians42
- Roofing and gutters36
- Lawn, cleaning and pest control25
- Landscaping and lawn care29
- House cleaning24
- Pest control
Real estate
Funeral services
Questions
How many roofing and gutter companies are in the Watertown, SD area?
The Watertown area has 9 roofing and gutter companies on map listings as of September 2026. 2 of them (22%) are chain locations. The listings count roofers and gutter companies. No official count is published for roofing contractors in the Watertown area: counts under 3 are left out.
How much do households in the Watertown, SD area spend on home repairs, maintenance and insurance?
About $32.2M a year, or $2,573 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 9 roofing and gutter companies on map listings, it comes to $3.6M per company. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies. It is estimated from the incomes of the 12,526 households in the Watertown area and national spending patterns by income.
How does the Watertown, SD area compare with the U.S. for roofing and gutter companies?
The Watertown area has 7.2 roofing and gutter companies per 10,000 households, twice the U.S. rate of 3.6. Spending per company is $3.6M, 58% below the U.S. figure of $8.5M. At the national ratio of roofing and gutter companies to household spending, the Watertown area would have about 4, against 9 on map listings.
How fast is the Watertown, SD area growing?
Population estimates put the Watertown area at 29,562 people in 2025, up 4.3% since 2020, faster than the U.S. (+3.1%). It has 12,526 households. The median household income in the Watertown area is $72,727 a year, 10% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Watertown area scores 36 for roofing and gutter companies (lower middle), #225 of 288 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Watertown area. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for roofing and gutter companies · All 56 business types in the Watertown area
Screening a site or an acquisition in the Watertown area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Watertown area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.