Fitness and classes · Metro area · Kentucky
Gyms in the Bowling Green, KY metro area
Competitor counts, household spending and official business counts for gyms in the Bowling Green, KY metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #226 of 387 scored metro areas
#1 of 6 scored metro areas based in Kentucky
- Listings
- 40
- 7 chain locations (18%)
- Official establishments
- 22
- All fitness and recreational sports centers
- Household spending a year
- $45.1M
- On memberships, classes and admissions · $615 a household
- Spending per listing
- $1.1M
- 13% below the U.S.
- Listings per 10k households
- 5.5
- 28% below the U.S.
- Population, 2025
- 197,180
- +9.5% since 2020
See the gyms around any address in the Bowling Green metro area
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Bowling Green metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 40 gyms in the Bowling Green metro area. Of those, 7 are chain locations, or 18%, against 28% across the U.S. That comes to 5.5 for every 10,000 households, 28% below the U.S. rate of 7.6.
Households in the Bowling Green metro area spend about $45.1M a year on memberships, classes and admissions, or $615 per household, 38% below the U.S. average. That is about $1.1M of household spending for each gym on map listings, 13% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
In 2023, official counts showed 22 businesses with payroll in the Bowling Green metro area classed as fitness and recreational sports centers. That is one for every 3,334 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 5 SBA-backed loans worth $920K have gone to businesses classed as fitness and recreational sports centers in the Bowling Green metro area.
Population estimates show the Bowling Green metro area grew 9.5% from 2020 to 2025, faster than the U.S. (+3.1%). For gyms, the Bowling Green metro area has a Groundwork market score of 47 (lower middle): #226 of 387 scored metro areas and #1 of 6 scored metro areas based in Kentucky.
How the Bowling Green metro area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bowling Green metro area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.5 | 6.4 | 7.6 |
| Spending per listing | $1.1M | $1M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 3,334 | 4,652 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +3.2% | +5.8% |
| Population growth, 2020–2025 | +9.5% | +2.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $615 | $643 | $983 |
| Median household income | $63,328 | $63,726 | $80,734 |
| Groundwork market score | 47 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 22All fitness and recreational sports centers
- Employees, 2023
- 272
- Annual payroll, 2023
- $3.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 407 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $920K
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Bowling Green metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in the Bowling Green metro area
- Population, 2025 estimate
- 197,180+9.5% since 2020
- Households
- 73,344
- Median age
- 36.9
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 1,614 sq. mi.
- People per square mile
- 116
- Median household income
- $63,328+27.4% vs. 2015–2019, before inflation
- Average household income
- $85,606
- Median home value
- $233,700
- Jobs located here
- 78,351
- Daytime population
- 187,870Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bowling Green metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of the Bowling Green metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Kentucky
Every Kentucky market ranked →The highest-scoring metro areas in Kentucky for gyms, numbered among those based in Kentucky (a market based in another state is listed without a number), with the Bowling Green metro area marked.
Top metro areas in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cincinnati, OH-KY-IN | 61 | 637 | 7.0 | $1.4M | +2.7% | #93 of 387 |
| Clarksville, TN-KY | 51 | 79 | 6.3 | $996K | +8.5% | #187 of 387 |
| 1Bowling Green, KY | 47 | 40 | 5.5 | $1.1M | +9.5% | #226 of 387 |
| 2Louisville/Jefferson County, KY-IN | 47 | 390 | 7.0 | $1.1M | +2.9% | #228 of 387 |
| Huntington-Ashland, WV-KY-OH | 40 | 86 | 5.7 | $1.1M | −2.6% | #279 of 387 |
| 3Owensboro, KY | 39 | 26 | 5.7 | $1.1M | +1.3% | #293 of 387 |
| 4Elizabethtown, KY | 38 | 49 | 9.7 | $674K | +2.4% | #306 of 387 |
| 5Lexington-Fayette, KY | 34 | 183 | 8.5 | $877K | +3.4% | #326 of 387 |
| 6Paducah, KY-IL | 34 | 33 | 7.9 | $823K | −1.2% | #328 of 387 |
Other business types in the Bowling Green metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in the Bowling Green, KY metro area?
There are 40 gyms on map listings in the Bowling Green metro area as of September 2026. 7 of them (18%) are chain locations. The listings count gyms and fitness centers. Official counts show 22 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in the Bowling Green, KY metro area spend on memberships, classes and admissions?
About $45.1M a year, or $615 per household. That is 38% below the U.S. average (an index of 62, where 100 is the U.S. average). Spread across the 40 gyms on map listings, it comes to $1.1M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 73,344 households in the Bowling Green metro area and national spending patterns by income.
How does the Bowling Green, KY metro area compare with the U.S. for gyms?
The Bowling Green metro area has 5.5 gyms per 10,000 households, 28% below the U.S. rate of 7.6. Spending per gym is $1.1M, 13% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the Bowling Green metro area would have about 35, against 40 on map listings. There is one business with payroll in the industry for every 3,334 households, against one for every 3,109 across the U.S.
How fast is the Bowling Green, KY metro area growing?
Population estimates put the Bowling Green metro area at 197,180 people in 2025, up 9.5% since 2020, faster than the U.S. (+3.1%). It has 73,344 households. The median household income in the Bowling Green metro area is $63,328 a year, 22% below the U.S. median of $80,734. That rose 27.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Bowling Green metro area scores 47 for gyms (lower middle), #226 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bowling Green metro area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in the Bowling Green metro area
Screening a site or an acquisition in the Bowling Green metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Bowling Green metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.