Groundwork

Funeral services · Metro area · California

Funeral homes in the San Luis Obispo-Paso Robles, CA metro area

Competitor counts, household spending and official business counts for funeral homes in the San Luis Obispo-Paso Robles, CA metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 72 out of 100: Upper middle

Ranked #61 of 377 scored metro areas
#9 of 25 scored metro areas based in California

Listings
12
1 chain location (8%)
Official establishments
11
Businesses with payroll, 2023
Household spending a year
$18.4M
On funerals · $168 a household
Spending per listing
$1.5M
2.3 times the U.S.
Listings per 10k households
1.1
48% below the U.S.
Population, 2025
282,367
0.0% since 2020

See the funeral homes around any address in the San Luis Obispo-Paso Robles metro area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the San Luis Obispo-Paso Robles metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $168 per household (18% above the U.S. average), households in the San Luis Obispo-Paso Robles metro area spend about $18.4M a year on funerals. That is about $1.5M of household spending for each home on map listings, 2.3 times the U.S. figure of $679K.

The San Luis Obispo-Paso Robles metro area has 12 funeral homes on map listings as of September 2026. One of them (8%) is a chain location, against 10% across the U.S. Per 10,000 households, that is 1.1, 48% below the U.S. rate of 2.1.

In 2023, official counts showed 11 businesses with payroll in the San Luis Obispo-Paso Robles metro area classed as funeral homes and funeral services. That is one for every 9,955 households, against one for every 8,510 across the U.S.

Population estimates put the population change in the San Luis Obispo-Paso Robles metro area from 2020 to 2025 at 0.0%, against +3.1% for the U.S. The San Luis Obispo-Paso Robles metro area scores 72 (upper middle) on the Groundwork market score for funeral homes, ranking #61 of 377 scored metro areas and #9 of 25 scored metro areas based in California. That puts it in the top quarter of metro areas.

How the San Luis Obispo-Paso Robles metro area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in San Luis Obispo-Paso Robles, CA metro area compared with California and the U.S.
MeasureSan Luis Obispo-Paso Robles metro areaCaliforniaU.S.
Listings per 10k households1.11.12.1
Spending per listing$1.5M$1.4M$679K
Households per official establishment9,95517,0638,510
Official establishment growth, 2019–2023n/a+3.4%−1.7%
Population growth, 2020–20250.0%−0.4%+3.1%
Spending per household on funerals$168$151$143
Median household income$97,446$99,122$80,734
Groundwork market score7273

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11
Employees, 2023
46
Annual payroll, 2023
$2.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
121 chain location
Listings at the U.S. rate for this spending
27The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in the San Luis Obispo-Paso Robles metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the San Luis Obispo-Paso Robles metro area

Population, 2025 estimate
282,3670.0% since 2020
Households
109,503
Median age
42.3
Homes lived in by their owners
62%
Vehicles per household
2.1
Land area
3,301 sq. mi.
People per square mile
85
Median household income
$97,446+32.6% vs. 2015–2019, before inflation
Average household income
$132,001
Median home value
$824,700
Jobs located here
112,621
Daytime population
276,085Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the San Luis Obispo-Paso Robles metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

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Funeral homes across California

Every California market ranked →

The highest-scoring metro areas in California for funeral homes, numbered among those based in California, with the San Luis Obispo-Paso Robles metro area marked.

Top metro areas in California

Metro areas in California ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Riverside-San Bernardino-Ontario, CA801731.2$1.3M+3.5%#30 of 377
2Sacramento-Roseville-Folsom, CA781011.1$1.3M+3.2%#33 of 377
3Santa Rosa-Petaluma, CA77211.1$1.5M−0.4%#37 of 377
4San Jose-Sunnyvale-Santa Clara, CA76530.8$1.9M−0.6%#43 of 377
5Santa Maria-Santa Barbara, CA75151.0$1.7M−1.4%#45 of 377
6Stockton-Lodi, CA74381.5$947K+5.5%#54 of 377
7Los Angeles-Long Beach-Anaheim, CA733990.9$1.7M−2.6%#55 of 377
8San Francisco-Oakland-Fremont, CA731681.0$1.6M−2.4%#56 of 377
9San Luis Obispo-Paso Robles, CA72121.1$1.5M0.0%#61 of 377
10Salinas, CA71161.2$1.4M−1.5%#66 of 377

Other business types in the San Luis Obispo-Paso Robles metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the San Luis Obispo-Paso Robles, CA metro area?

Map listings as of September 2026 show 12 funeral homes in the San Luis Obispo-Paso Robles metro area. One of them (8%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 11 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in the San Luis Obispo-Paso Robles, CA metro area spend on funerals?

About $18.4M a year, or $168 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 12 funeral homes on map listings, it comes to $1.5M per home. It is estimated from the incomes of the 109,503 households in the San Luis Obispo-Paso Robles metro area and national spending patterns by income.

How does the San Luis Obispo-Paso Robles, CA metro area compare with the U.S. for funeral homes?

The San Luis Obispo-Paso Robles metro area has 1.1 funeral homes per 10,000 households, 48% below the U.S. rate of 2.1. Spending per home is $1.5M, 2.3 times the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the San Luis Obispo-Paso Robles metro area would have about 27, against 12 on map listings. There is one business with payroll in the industry for every 9,955 households, against one for every 8,510 across the U.S.

How fast is the San Luis Obispo-Paso Robles, CA metro area growing?

Population estimates put the San Luis Obispo-Paso Robles metro area at 282,367 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 109,503 households. The median household income in the San Luis Obispo-Paso Robles metro area is $97,446 a year, 21% above the U.S. median of $80,734. That rose 32.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The San Luis Obispo-Paso Robles metro area scores 72 for funeral homes (upper middle), #61 of 377 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the San Luis Obispo-Paso Robles metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the San Luis Obispo-Paso Robles metro area

Screening a site or an acquisition in the San Luis Obispo-Paso Robles metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the San Luis Obispo-Paso Robles metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.