Funeral services · Metro area · California
Funeral homes in the Merced, CA metro area
How the Merced, CA metro area compares with other metro areas and the U.S. for funeral homes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #102 of 377 scored metro areas
#20 of 25 scored metro areas based in California
- Listings
- 14
- 1 chain location (7%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $11.6M
- On funerals · $135 a household
- Spending per listing
- $832K
- 23% above the U.S.
- Listings per 10k households
- 1.6
- 24% below the U.S.
- Population, 2025
- 297,260
- +5.1% since 2020
See the funeral homes around any address in the Merced metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Merced metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on funerals in the Merced metro area comes to about $11.6M a year: $135 per household, 5% below the U.S. average. That is about $832K of household spending for each home on map listings, 23% above the U.S. figure of $679K.
The Merced metro area has 14 funeral homes on map listings as of September 2026. One of them (7%) is a chain location, against 10% across the U.S. Per 10,000 households, that is 1.6, 24% below the U.S. rate of 2.1.
In 2023, official counts showed 8 businesses with payroll in the Merced metro area classed as funeral homes and funeral services. That is one for every 10,757 households, against one for every 8,510 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $197K has gone to businesses classed as funeral homes and funeral services in the Merced metro area.
Between 2020 and 2025, the population of the Merced metro area grew 5.1%, faster than the U.S. (+3.1%). The Merced metro area scores 64 (upper middle) on the Groundwork market score for funeral homes, ranking #102 of 377 scored metro areas and #20 of 25 scored metro areas based in California.
How the Merced metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Merced metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.6 | 1.1 | 2.1 |
| Spending per listing | $832K | $1.4M | $679K |
| Households per official establishment | 10,757 | 17,063 | 8,510 |
| Official establishment growth, 2019–2023 | n/a | +3.4% | −1.7% |
| Population growth, 2020–2025 | +5.1% | −0.4% | +3.1% |
| Spending per household on funerals | $135 | $151 | $143 |
| Median household income | $65,510 | $99,122 | $80,734 |
| Groundwork market score | 64 | 73 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 57
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 141 chain location
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $197K
SBA-backed loans to businesses classed as funeral homes and funeral services in the Merced metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Merced metro area
- Population, 2025 estimate
- 297,260+5.1% since 2020
- Households
- 86,055
- Median age
- 32.1
- Homes lived in by their owners
- 54%
- Vehicles per household
- 2.1
- Land area
- 1,938 sq. mi.
- People per square mile
- 150
- Median household income
- $65,510+22.1% vs. 2015–2019, before inflation
- Average household income
- $87,781
- Median home value
- $391,800
- Jobs located here
- 77,775
- Daytime population
- 255,124Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Merced metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Merced metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across California
Every California market ranked →The highest-scoring metro areas in California for funeral homes, numbered among those based in California, with the Merced metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Riverside-San Bernardino-Ontario, CA | 80 | 173 | 1.2 | $1.3M | +3.5% | #30 of 377 |
| 2Sacramento-Roseville-Folsom, CA | 78 | 101 | 1.1 | $1.3M | +3.2% | #33 of 377 |
| 3Santa Rosa-Petaluma, CA | 77 | 21 | 1.1 | $1.5M | −0.4% | #37 of 377 |
| 4San Jose-Sunnyvale-Santa Clara, CA | 76 | 53 | 0.8 | $1.9M | −0.6% | #43 of 377 |
| 5Santa Maria-Santa Barbara, CA | 75 | 15 | 1.0 | $1.7M | −1.4% | #45 of 377 |
| 6Stockton-Lodi, CA | 74 | 38 | 1.5 | $947K | +5.5% | #54 of 377 |
| 7Los Angeles-Long Beach-Anaheim, CA | 73 | 399 | 0.9 | $1.7M | −2.6% | #55 of 377 |
| 8San Francisco-Oakland-Fremont, CA | 73 | 168 | 1.0 | $1.6M | −2.4% | #56 of 377 |
| 9San Luis Obispo-Paso Robles, CA | 72 | 12 | 1.1 | $1.5M | 0.0% | #61 of 377 |
| 10Salinas, CA | 71 | 16 | 1.2 | $1.4M | −1.5% | #66 of 377 |
| 20Merced, CA | 64 | 14 | 1.6 | $832K | +5.1% | #102 of 377 |
Other business types in the Merced metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes64
Questions
How many funeral homes are in the Merced, CA metro area?
Map listings as of September 2026 show 14 funeral homes in the Merced metro area. One of them (7%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 8 businesses with payroll classed as funeral homes and funeral services in 2023.
How much do households in the Merced, CA metro area spend on funerals?
About $11.6M a year, or $135 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 14 funeral homes on map listings, it comes to $832K per home. It is estimated from the incomes of the 86,055 households in the Merced metro area and national spending patterns by income.
How does the Merced, CA metro area compare with the U.S. for funeral homes?
The Merced metro area has 1.6 funeral homes per 10,000 households, 24% below the U.S. rate of 2.1. Spending per home is $832K, 23% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, the Merced metro area would have about 17, against 14 on map listings. There is one business with payroll in the industry for every 10,757 households, against one for every 8,510 across the U.S.
How fast is the Merced, CA metro area growing?
Population estimates put the Merced metro area at 297,260 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 86,055 households. The median household income in the Merced metro area is $65,510 a year, 19% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Merced metro area scores 64 for funeral homes (upper middle), #102 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Merced metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Merced metro area
Screening a site or an acquisition in the Merced metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Merced metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.