Groundwork

Pets · Metro area · California

Pet stores in the Merced, CA metro area

How the Merced, CA metro area compares with other metro areas and the U.S. for pet stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 52 out of 100: Upper middle

Ranked #174 of 382 scored metro areas
#14 of 23 scored metro areas based in California

Listings
18
7 chain locations (39%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$74.9M
On pets · $870 a household
Spending per listing
$4.2M
8% below the U.S.
Listings per 10k households
2.1
5% above the U.S.
Population, 2025
297,260
+5.1% since 2020

See the pet stores around any address in the Merced metro area

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Merced metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on pets in the Merced metro area comes to about $74.9M a year: $870 per household, 4% below the U.S. average. That works out to $4.2M per store, 8% below the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.

The Merced metro area has 18 pet stores on map listings as of September 2026. 7 of them (39%) are chain locations, against 38% across the U.S. That is 2.1 per 10,000 households, 5% above the U.S. rate of 2.0.

In 2023, official counts showed 7 businesses with payroll in the Merced metro area classed as pet and pet supplies stores. That is one for every 12,294 households, against one for every 13,024 across the U.S.

Between 2020 and 2025, the population of the Merced metro area grew 5.1%, faster than the U.S. (+3.1%). The Merced metro area scores 52 (upper middle) on the Groundwork market score for pet stores, ranking #174 of 382 scored metro areas and #14 of 23 scored metro areas based in California.

How the Merced metro area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Merced, CA metro area compared with California and the U.S.
MeasureMerced metro areaCaliforniaU.S.
Listings per 10k households2.12.22.0
Spending per listing$4.2M$5.1M$4.5M
Households per official establishment12,29411,61913,024
Official establishment growth, 2019–2023n/a−2.4%−1.6%
Population growth, 2020–2025+5.1%−0.4%+3.1%
Spending per household on pets$870$1,149$909
Median household income$65,510$99,122$80,734
Groundwork market score5255

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7
Employees, 2023
74
Annual payroll, 2023
$2.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
187 chain locations
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet and pet supplies stores in the Merced metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Merced metro area

Population, 2025 estimate
297,260+5.1% since 2020
Households
86,055
Median age
32.1
Homes lived in by their owners
54%
Vehicles per household
2.1
Land area
1,938 sq. mi.
People per square mile
150
Median household income
$65,510+22.1% vs. 2015–2019, before inflation
Average household income
$87,781
Median home value
$391,800
Jobs located here
77,775
Daytime population
255,124Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Merced metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of the Merced metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet stores across California

Every California market ranked →

The highest-scoring metro areas in California for pet stores, numbered among those based in California, with the Merced metro area marked.

Top metro areas in California

Metro areas in California ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Stockton-Lodi, CA84431.8$6.1M+5.5%#8 of 382
2Fresno, CA77601.6$5.9M+3.2%#17 of 382
3San Jose-Sunnyvale-Santa Clara, CA75971.4$10.4M−0.6%#20 of 382
4Napa, CA7561.2$10.2M−3.3%#21 of 382
5Visalia, CA72221.5$5.9M+2.4%#42 of 382
6Bakersfield-Delano, CA69562.0$4.7M+2.3%#63 of 382
7Modesto, CA68341.9$5.2M+0.7%#70 of 382
8San Francisco-Oakland-Fremont, CA653271.9$7.3M−2.4%#81 of 382
9Sacramento-Roseville-Folsom, CA651852.1$5.3M+3.2%#84 of 382
10Vallejo, CA60312.0$5.8M+0.6%#119 of 382
14Merced, CA52182.1$4.2M+5.1%#174 of 382

Other business types in the Merced metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in the Merced, CA metro area?

Map listings as of September 2026 show 18 pet stores in the Merced metro area. 7 of them (39%) are chain locations. The listings count pet stores. Official counts show 7 businesses with payroll classed as pet and pet supplies stores in 2023.

How much do households in the Merced, CA metro area spend on pets?

About $74.9M a year, or $870 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 18 pet stores on map listings, it comes to $4.2M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 86,055 households in the Merced metro area and national spending patterns by income.

How does the Merced, CA metro area compare with the U.S. for pet stores?

The Merced metro area has 2.1 pet stores per 10,000 households, 5% above the U.S. rate of 2.0. Spending per store is $4.2M, 8% below the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, the Merced metro area would have about 17, against 18 on map listings. There is one business with payroll in the industry for every 12,294 households, against one for every 13,024 across the U.S.

How fast is the Merced, CA metro area growing?

Population estimates put the Merced metro area at 297,260 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 86,055 households. The median household income in the Merced metro area is $65,510 a year, 19% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Merced metro area scores 52 for pet stores (upper middle), #174 of 382 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Merced metro area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in the Merced metro area

Screening a site or an acquisition in the Merced metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Merced metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.