Auto · Metro area · California
Tire shops in the Merced, CA metro area
Competitor counts, household spending and official business counts for tire shops in the Merced, CA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #236 of 386 scored metro areas
#17 of 25 scored metro areas based in California
- Listings
- 45
- 13 chain locations (29%)
- Official establishments
- 24
- −14.3% since 2019
- Household spending a year
- $95.5M
- On vehicle maintenance and repairs · $1,110 a household
- Spending per listing
- $2.1M
- 15% below the U.S.
- Listings per 10k households
- 5.2
- 37% above the U.S.
- Population, 2025
- 297,260
- +5.1% since 2020
See the tire shops around any address in the Merced metro area
The site report maps the tire shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Merced metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle maintenance and repairs in the Merced metro area comes to about $95.5M a year: $1,110 per household, 16% above the U.S. average. Spread across 45 tire shops, that is $2.1M per shop, 15% below the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only tire shops.
The Merced metro area has 45 tire shops on map listings as of September 2026. Chain locations make up 29% of them, against 39% across the U.S. That comes to 5.2 for every 10,000 households, 37% above the U.S. rate of 3.8.
The official count of businesses with payroll classed as tire dealers in the Merced metro area was 24 in 2023, down 14.3% from 2019. That is one for every 3,586 households, against one for every 6,381 across the U.S.
Between 2020 and 2025, the population of the Merced metro area grew 5.1%, faster than the U.S. (+3.1%). The Merced metro area scores 45 (lower middle) on the Groundwork market score for tire shops, ranking #236 of 386 scored metro areas and #17 of 25 scored metro areas based in California.
How the Merced metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the tire shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Merced metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 3.9 | 3.8 |
| Spending per listing | $2.1M | $2.9M | $2.5M |
| Households per official establishment | 3,586 | 5,878 | 6,381 |
| Official establishment growth, 2019–2023 | −14.3% | +1.3% | −0.4% |
| Population growth, 2020–2025 | +5.1% | −0.4% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,110 | $1,122 | $958 |
| Median household income | $65,510 | $99,122 | $80,734 |
| Groundwork market score | 45 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 24−14.3% over the period
- Employees, 2023
- 127
- Annual payroll, 2023
- $5.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4513 chain locations
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as tire dealers in the Merced metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Merced metro area
- Population, 2025 estimate
- 297,260+5.1% since 2020
- Households
- 86,055
- Median age
- 32.1
- Homes lived in by their owners
- 54%
- Vehicles per household
- 2.1
- Land area
- 1,938 sq. mi.
- People per square mile
- 150
- Median household income
- $65,510+22.1% vs. 2015–2019, before inflation
- Average household income
- $87,781
- Median home value
- $391,800
- Jobs located here
- 77,775
- Daytime population
- 255,124Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Merced metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the tire shops on map listings by name and distance.
Or open the report at the center of the Merced metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardTire shops across California
Every California market ranked →The highest-scoring metro areas in California for tire shops, numbered among those based in California, with the Merced metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1San Jose-Sunnyvale-Santa Clara, CA | 73 | 191 | 2.8 | $4.3M | −0.6% | #40 of 386 |
| 2Napa, CA | 69 | 13 | 2.6 | $4.6M | −3.3% | #67 of 386 |
| 3Santa Cruz-Watsonville, CA | 68 | 27 | 2.8 | $4.4M | −4.7% | #77 of 386 |
| 4San Francisco-Oakland-Fremont, CA | 67 | 407 | 2.3 | $4.5M | −2.4% | #90 of 386 |
| 5Oxnard-Thousand Oaks-Ventura, CA | 65 | 86 | 3.1 | $4.1M | −1.5% | #99 of 386 |
| 6San Luis Obispo-Paso Robles, CA | 65 | 34 | 3.1 | $3.9M | 0.0% | #100 of 386 |
| 7Santa Rosa-Petaluma, CA | 61 | 59 | 3.1 | $3.8M | −0.4% | #122 of 386 |
| 8Sacramento-Roseville-Folsom, CA | 61 | 310 | 3.5 | $3.2M | +3.2% | #125 of 386 |
| 9San Diego-Chula Vista-Carlsbad, CA | 60 | 395 | 3.4 | $3.3M | −0.6% | #133 of 386 |
| 10Santa Maria-Santa Barbara, CA | 58 | 47 | 3.1 | $3.7M | −1.4% | #146 of 386 |
| 17Merced, CA | 45 | 45 | 5.2 | $2.1M | +5.1% | #236 of 386 |
Other business types in the Merced metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many tire shops are in the Merced, CA metro area?
Map listings as of September 2026 show 45 tire shops in the Merced metro area. 13 of them (29%) are chain locations. The listings count tire shops and tire dealers. Official counts show 24 businesses with payroll classed as tire dealers in 2023, down 14.3% from 2019.
How much do households in the Merced, CA metro area spend on vehicle maintenance and repairs?
About $95.5M a year, or $1,110 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 45 tire shops on map listings, it comes to $2.1M per shop. That spending covers all vehicle maintenance and repairs, which tire shops share with other businesses in the trade. It is estimated from the incomes of the 86,055 households in the Merced metro area and national spending patterns by income.
How does the Merced, CA metro area compare with the U.S. for tire shops?
The Merced metro area has 5.2 tire shops per 10,000 households, 37% above the U.S. rate of 3.8. Spending per shop is $2.1M, 15% below the U.S. figure of $2.5M. At the U.S. ratio of tire shops to household spending, the Merced metro area would have about 38, against 45 on map listings. There is one business with payroll in the industry for every 3,586 households, against one for every 6,381 across the U.S. The official count fell 14.3% from 2019 to 2023, against −0.4% for the U.S.
How fast is the Merced, CA metro area growing?
Population estimates put the Merced metro area at 297,260 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 86,055 households. The median household income in the Merced metro area is $65,510 a year, 19% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Merced metro area scores 45 for tire shops (lower middle), #236 of 386 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Merced metro area. It maps the tire shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for tire shops · All 56 business types in the Merced metro area
Screening a site or an acquisition in the Merced metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Merced metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.