Groundwork

Beauty and personal care · County · North Carolina

Nail salons in Durham County, NC

Competitor counts, household spending and official business counts for nail salons in Durham County, NC, set against other counties and the U.S.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #436 of 1,328 scored counties
#16 of 72 scored counties in North Carolina

Listings
90
31 chain locations (34%)
Official establishments
22
Businesses with payroll, 2023
Household spending a year
$137.4M
On personal care products and services · $969 a household
Spending per listing
$1.5M
9% below the U.S.
Listings per 10k households
6.3
5% above the U.S.
Population, 2025
347,240
+7.7% since 2020

See the nail salons around any address in Durham County

The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Durham County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 90 nail salons in Durham County. Of those, 31 are chain locations, or 34%, against 27% across the U.S. Per 10,000 households, that is 6.3, 5% above the U.S. rate of 6.0.

At $969 per household (4% below the U.S. average), households in Durham County spend about $137.4M a year on personal care products and services. That works out to $1.5M per salon, 9% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.

In 2023, official counts showed 22 businesses with payroll in Durham County classed as nail salons. That is one for every 6,448 households, against one for every 3,754 across the U.S. Another 331 one-person businesses have no payroll, by official counts.

Between 2020 and 2025, the population of Durham County grew 7.7%, faster than the U.S. (+3.1%). For nail salons, Durham County has a Groundwork market score of 59 (upper middle): #436 of 1,328 scored counties and #16 of 72 scored counties in North Carolina.

How Durham County compares

The same measures for North Carolina and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Nail salons in Durham County, NC compared with North Carolina and the U.S.
MeasureDurham CountyNorth CarolinaU.S.
Listings per 10k households6.36.46.0
Spending per listing$1.5M$1.4M$1.7M
Households per official establishment6,4487,5133,754
Official establishment growth, 2019–2023n/a+55.7%+23.2%
Population growth, 2020–2025+7.7%+7.2%+3.1%
Spending per household on personal care products and services$969$897$1,005
Median household income$82,316$72,388$80,734
Groundwork market score5945

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12 → 22
Employees, 2023
71
Annual payroll, 2023
$1.8M
One-person businesses, 2023
331Businesses with no payroll
Map listings, September 2026
9031 chain locations
Listings at the U.S. rate for this spending
82The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as nail salons in Durham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Durham County

Population, 2025 estimate
347,240+7.7% since 2020
Households
141,847
Median age
38.1
Homes lived in by their owners
56%
Vehicles per household
1.6
Land area
288 sq. mi.
People per square mile
1,156
Median household income
$82,316+35.0% vs. 2015–2019, before inflation
Average household income
$114,501
Median home value
$389,400
Jobs located here
257,395
Daytime population
437,816Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Durham County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.

Or open the report at the center of Durham County. Signed out, you see a blurred preview; on an account, each report is one action.

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Nail salons across North Carolina

Every North Carolina market ranked →

The highest-scoring counties in North Carolina for nail salons, numbered among those based in North Carolina, with Durham County marked.

Top counties in North Carolina

Counties in North Carolina ranked for nail salons by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Chatham County, NC88113.3$3.1M+11.0%#7 of 1,328
2Orange County, NC87183.1$3.3M+6.1%#12 of 1,328
3Franklin County, NC7593.2$2.8M+18.8%#85 of 1,328
4Lincoln County, NC74184.9$1.9M+13.2%#110 of 1,328
5Davie County, NC6974.1$2.3M+6.9%#177 of 1,328
6Henderson County, NC68173.3$2.6M+5.0%#191 of 1,328
7Johnston County, NC67404.7$2M+17.9%#219 of 1,328
8Brunswick County, NC67385.5$1.6M+26.5%#228 of 1,328
9Union County, NC66516.1$1.8M+11.7%#251 of 1,328
10Rowan County, NC65213.6$2.3M+5.6%#267 of 1,328
16Durham County, NC59906.3$1.5M+7.7%#436 of 1,328

Other business types in Durham County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many nail salons are in Durham County, NC?

There are 90 nail salons on map listings in Durham County as of September 2026. 31 of them (34%) are chain locations. The listings count nail salons. Official counts show 22 businesses with payroll classed as nail salons in 2023. Official counts list 331 one-person businesses without payroll.

How much do households in Durham County, NC spend on personal care products and services?

About $137.4M a year, or $969 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 90 nail salons on map listings, it comes to $1.5M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 141,847 households in Durham County and national spending patterns by income.

How does Durham County, NC compare with the U.S. for nail salons?

Durham County has 6.3 nail salons per 10,000 households, 5% above the U.S. rate of 6.0. Spending per salon is $1.5M, 9% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Durham County would have about 82, against 90 on map listings. There is one business with payroll in the industry for every 6,448 households, against one for every 3,754 across the U.S.

How fast is Durham County, NC growing?

Population estimates put Durham County at 347,240 people in 2025, up 7.7% since 2020, faster than the U.S. (+3.1%). It has 141,847 households. The median household income in Durham County is $82,316 a year, 2% above the U.S. median of $80,734. That rose 35.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Durham County scores 59 for nail salons (upper middle), #436 of 1,328 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Durham County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for nail salons · All 56 business types in Durham County

Screening a site or an acquisition in Durham County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Durham County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.