Groundwork

County profile · Colorado

Douglas County, CO market data

How Douglas County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
399,396
+10.9% since 2020
Households
139,960
Median household income
$149,594
+24.9% vs. 2015–2019, before inflation
Median home value
$713,600
Jobs located here
144,461
Highest market score
98
Grocery and convenience stores, #2 of 2,402 scored counties

A site report maps the competitors on map listings around any address in Douglas County by name and distance, and the households and spending within reach. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Douglas County has an estimated 399,396 people and 139,960 households. Population estimates show Douglas County grew 10.9% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Douglas County is $149,594, 85% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.9%, before inflation.

Relative to the U.S., household spending in Douglas County runs highest on child care and other personal services (an index of 209, where 100 is the U.S. average) and lowest on vehicle insurance (106, still above the U.S.).

Of the business types scored in Douglas County, grocery and convenience stores (98), convenience stores (98) and grocery stores (97) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #2 of 2,402 scored counties.

Douglas County is part of the Denver-Aurora-Centennial metro area. Against the U.S., map listings per household run highest for mortgage brokers and lenders (2.2 times the U.S. rate) and lowest for funeral homes (67% below the U.S. rate).

All 56 business types in Douglas County

Highest Groundwork market score first. Each score compares Douglas County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Douglas County, CO, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Grocery and convenience stores98#2 of 2,40215310.9$6.8M20137
Convenience stores98#2 of 2,261715.1$14.7M1865
Grocery stores97#4 of 2,070453.2$23.2M24932
Tire shops92#4 of 1,530322.3$5.6M22319
Pest control90#2 of 69960.4$42M41114
Gas stations90#25 of 2,358866.1$4.9M20458
Car washes and detailing88#18 of 1,451493.5$3.6M14520
Child care and preschools88#21 of 1,6111047.4$1.6M16371
Sit-down restaurants88#38 of 2,40560743.4$1.3M195209
Auto repair and car care85#51 of 2,40137226.6$480K179203
Pizza84#45 of 2,090835.9$9.5M186269
Auto repair shops83#71 of 2,37823016.4$777K175150
Restaurants and cafes83#82 of 2,4051,12580.4$698K188579
HVAC and plumbing82#47 of 1,707846.0$6.5M138122
Barbershops82#55 of 1,356392.8$5M26511
Fast food and sandwich shops82#94 of 2,22216111.5$4.9M160269
Funeral homes80#65 of 1,472100.7$1.7M2533
House cleaning79#43 of 847332.4$7.6M11971
Electricians79#50 of 1,160302.1$18.3M153112
Bakeries and dessert shops78#106 of 1,889966.9$8.2M197109
Collision repair and body shops76#110 of 1,327352.5$5.1M16655
Lawn, cleaning and pest control75#134 of 1,7711309.3$1.9M115216
Gyms74#139 of 1,7921158.2$2.4M18480
Landscaping and lawn care73#190 of 1,493916.5$2.8M95131
Coffee shops and cafes73#237 of 2,06314410.3$5.5M147101
Martial arts and dance studios72#126 of 1,334916.5$3M15095
Gyms, studios and classes72#196 of 2,08825918.5$1.1M160175
Home repair trades71#191 of 2,05719413.9$2.8M117293
Pet grooming and boarding69#252 of 1,461705.0$2.9M11360
Pet businesses69#317 of 2,20021315.2$944K108143
Home inspectors68#71 of 41590.6Index only13924
Pet stores68#195 of 974382.7$5.3M11723
Physical therapy68#264 of 1,422936.6$2.6M11063
Veterinarians68#324 of 1,485775.5$2.6M9660
Hair salons68#357 of 2,33932122.9$607K141192
Yoga, Pilates and fitness studios65#148 of 777533.8$5.2M12880
Property management65#209 of 910503.6Index only118104
Primary care and pediatrics63#441 of 1,6561289.1$1.9M108271
Optometrists and eye care62#375 of 1,302825.9$3M9635
Nail salons60#400 of 1,3281027.3$1.9M11474
Chiropractors59#498 of 1,4901188.4$2.1M8766
Clothing and shoe stores59#726 of 2,08724417.4$1.5M115159
Clothing, shoes and laundry59#757 of 2,21032823.4$1.1M123191
Roofing and gutters56#453 of 1,177805.7$6.9M8159
Salons, barbers and spas56#850 of 2,38577255.2$252K119351
Dry cleaners52#241 of 507251.8$14.2M9132
Doctors, dentists and clinics48#1,308 of 2,3941,725123.2$143K94664
Real estate agents and brokers46#1,293 of 2,17661944.2Index only97584
Dentists and orthodontists45#1,150 of 1,88629421.0$838K85211
Real estate45#1,362 of 2,22981157.9Index only93895
Spas and skin care43#1,163 of 1,76929020.7$671K7771
Mortgage brokers and lenders42#601 of 8871339.5Index only63105
Insurance agencies37#1,583 of 2,27228420.3$1M81238
Oil change and quick lubeNot scoredNot scored40.3$44.7M3257
LaundromatsNot scoredNot scored20.1$178MToo fewUnder 3
Urgent care and walk-in clinicsNot scoredNot scored20.1$123.1MToo few18

Household spending in Douglas County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Douglas County, CO by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$178.6M$1,276133
Gasoline and other fuels$417.8M$2,985115
Food away from home$785M$5,609138
Groceries$1B$7,448118
Personal care products and services$194.7M$1,391138
Child care and other personal services$169.7M$1,212209
Memberships, classes and admissions$274.9M$1,964200
Medical and dental services$246.3M$1,760137
Pets$201.2M$1,437158
Clothing, shoes and related services$355.9M$2,543124
Vehicle insurance$290.6M$2,076106
Home repairs, maintenance and insurance$549.6M$3,927130
Lawn care, cleaning and other household services$252M$1,800127
Rent and homeowner costs$3.3B$23,432141

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Douglas County

Population, 2025 estimate
399,396+10.9% since 2020
Households
139,960
Median age
40.6
Homes lived in by their owners
77%
Vehicles per household
2.1
Land area
840 sq. mi.
People per square mile
449
Median household income
$149,594+24.9% vs. 2015–2019, before inflation
Average household income
$183,544
Median home value
$713,600
Jobs located here
144,461
Daytime population
321,562Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Douglas County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

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Douglas County is part of the Denver-Aurora-Centennial, CO metro area.

Questions

How fast is Douglas County, CO growing?

Population estimates put Douglas County at 399,396 people in 2025, up 10.9% since 2020, faster than the U.S. (+3.1%). It has 139,960 households. Median household income rose 24.9% from the 2015–2019 survey, before inflation.

How much do households in Douglas County, CO spend?

Households in Douglas County spend about $3.3B a year on rent and homeowner costs, $1B on groceries and $785M on food away from home. Set against the U.S., households in Douglas County spend the most on child care and other personal services (an index of 209, where 100 is the U.S. average) and the least on vehicle insurance (106, still above the U.S.).

Which business types have the highest market scores in Douglas County, CO?

The highest Groundwork market scores in Douglas County are for grocery and convenience stores (98), convenience stores (98) and grocery stores (97). Douglas County ranks #2 of 2,402 scored counties for grocery and convenience stores.

How does Douglas County, CO compare with the U.S.?

The median household income in Douglas County is $149,594 a year, 85% above the U.S. median of $80,734. The population rose 10.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $713,600, against $332,700 for the U.S. For its number of households, Douglas County has the most map listings, relative to the U.S., for mortgage brokers and lenders (2.2 times the U.S. rate) and the fewest for funeral homes (67% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Douglas County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Douglas County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Colorado · Every U.S. market · How we measure

Screening a site or an acquisition in Douglas County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.