County profile · Colorado
Denver County, CO market data
How Denver County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 740,613
- +3.2% since 2020
- Households
- 335,428
- Median household income
- $94,718
- +38.1% vs. 2015–2019, before inflation
- Median home value
- $616,000
- Jobs located here
- 557,999
- Highest market score
- 85
- HVAC and plumbing, #24 of 1,707 scored counties
A site report maps the competitors on map listings around any address in Denver County by name and distance, and the households and spending within reach. Or open the report at the center of Denver County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Denver County has an estimated 740,613 people and 335,428 households. Population estimates put the population change in Denver County from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). Median household income in Denver County is $94,718, 17% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 38.1%, before inflation.
Relative to the U.S., household spending in Denver County runs highest on child care and other personal services (an index of 147, where 100 is the U.S. average) and lowest on vehicle insurance (78).
Of the business types scored in Denver County, HVAC and plumbing companies (85), urgent care and walk-in clinics (84) and pest control companies (83) have the highest Groundwork market scores. For HVAC and plumbing companies, that ranks #24 of 1,707 scored counties.
Denver County is part of the Denver-Aurora-Centennial metro area. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (2.7 times the U.S. rate) and lowest for pest control companies (57% below the U.S. rate).
All 56 business types in Denver County
Highest Groundwork market score first. Each score compares Denver County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| HVAC and plumbing | 85 | #24 of 1,707 | 157 | 4.7 | $6.8M | 143 | 159 |
| Urgent care and walk-in clinics | 84 | #3 of 325 | 9 | 0.3 | $53.5M | 218 | 12 |
| Pest control | 83 | #9 of 699 | 19 | 0.6 | $25.9M | 253 | 14 |
| Child care and preschools | 83 | #51 of 1,611 | 145 | 4.3 | $2M | 197 | 162 |
| Veterinarians | 82 | #61 of 1,485 | 93 | 2.8 | $4M | 149 | 79 |
| Landscaping and lawn care | 80 | #73 of 1,493 | 133 | 4.0 | $3.7M | 126 | 163 |
| Convenience stores | 80 | #169 of 2,261 | 220 | 6.6 | $9.9M | 125 | 64 |
| Grocery stores | 80 | #191 of 2,070 | 162 | 4.8 | $13.4M | 144 | 111 |
| Electricians | 79 | #53 of 1,160 | 65 | 1.9 | $16.4M | 137 | 158 |
| Grocery and convenience stores | 78 | #227 of 2,402 | 554 | 16.5 | $3.9M | 116 | 175 |
| Pet grooming and boarding | 76 | #103 of 1,461 | 104 | 3.1 | $3.6M | 142 | 71 |
| Pet businesses | 76 | #135 of 2,200 | 295 | 8.8 | $1.3M | 145 | 183 |
| Lawn, cleaning and pest control | 75 | #130 of 1,771 | 229 | 6.8 | $2.1M | 128 | 372 |
| Laundromats | 73 | #121 of 785 | 33 | 1.0 | $20.7M | 166 | 20 |
| Optometrists and eye care | 72 | #171 of 1,302 | 140 | 4.2 | $3.4M | 110 | 47 |
| Home inspectors | 71 | #53 of 415 | 26 | 0.8 | Index only | 97 | 15 |
| Oil change and quick lube | 71 | #56 of 479 | 14 | 0.4 | $21.2M | 154 | 13 |
| Home repair trades | 71 | #196 of 2,057 | 418 | 12.5 | $2.6M | 105 | 420 |
| Car washes and detailing | 71 | #203 of 1,451 | 94 | 2.8 | $3.2M | 125 | 27 |
| Martial arts and dance studios | 70 | #160 of 1,334 | 155 | 4.6 | $3M | 148 | 118 |
| Pet stores | 68 | #196 of 974 | 72 | 2.1 | $5.2M | 116 | 33 |
| Auto repair and car care | 68 | #433 of 2,401 | 932 | 27.8 | $318K | 118 | 269 |
| Physical therapy | 66 | #311 of 1,422 | 178 | 5.3 | $2.7M | 113 | 119 |
| Pizza | 66 | #437 of 2,090 | 246 | 7.3 | $6.1M | 120 | 725 |
| Gas stations | 66 | #520 of 2,358 | 276 | 8.2 | $2.6M | 111 | 143 |
| Auto repair shops | 65 | #529 of 2,378 | 581 | 17.3 | $510K | 115 | 189 |
| Tire shops | 64 | #421 of 1,530 | 113 | 3.4 | $2.6M | 105 | 33 |
| Collision repair and body shops | 62 | #393 of 1,327 | 91 | 2.7 | $3.3M | 106 | 52 |
| Funeral homes | 62 | #441 of 1,472 | 46 | 1.4 | $650K | 96 | 16 |
| Primary care and pediatrics | 62 | #464 of 1,656 | 220 | 6.6 | $2.2M | 123 | 527 |
| Chiropractors | 61 | #442 of 1,490 | 190 | 5.7 | $2.5M | 106 | 122 |
| Gyms | 61 | #490 of 1,792 | 322 | 9.6 | $1.4M | 110 | 184 |
| Barbershops | 59 | #467 of 1,356 | 158 | 4.7 | $2.4M | 127 | 34 |
| Fast food and sandwich shops | 59 | #788 of 2,222 | 492 | 14.7 | $3M | 100 | 725 |
| House cleaning | 58 | #271 of 847 | 77 | 2.3 | $6.4M | 100 | 195 |
| Nail salons | 56 | #510 of 1,328 | 189 | 5.6 | $2M | 120 | 126 |
| Gyms, studios and classes | 54 | #861 of 2,088 | 693 | 20.7 | $668K | 101 | 302 |
| Bakeries and dessert shops | 48 | #1,007 of 1,889 | 385 | 11.5 | $3.9M | 94 | 306 |
| Hair salons | 48 | #1,287 of 2,339 | 890 | 26.5 | $425K | 99 | 383 |
| Dentists and orthodontists | 47 | #1,057 of 1,886 | 460 | 13.7 | $1M | 106 | 370 |
| Clothing and shoe stores | 46 | #1,203 of 2,087 | 659 | 19.6 | $1M | 82 | 268 |
| Clothing, shoes and laundry | 43 | #1,391 of 2,210 | 933 | 27.8 | $733K | 83 | 344 |
| Roofing and gutters | 42 | #777 of 1,177 | 196 | 5.8 | $5.4M | 64 | 103 |
| Coffee shops and cafes | 41 | #1,360 of 2,063 | 580 | 17.3 | $2.6M | 70 | 283 |
| Doctors, dentists and clinics | 40 | #1,697 of 2,394 | 4,047 | 120.7 | $119K | 78 | 1,197 |
| Sit-down restaurants | 39 | #1,703 of 2,405 | 2,953 | 88.0 | $507K | 76 | 840 |
| Salons, barbers and spas | 39 | #1,787 of 2,385 | 1,972 | 58.8 | $192K | 90 | 688 |
| Restaurants and cafes | 38 | #1,719 of 2,405 | 5,305 | 158.2 | $282K | 76 | 1,851 |
| Yoga, Pilates and fitness studios | 37 | #605 of 777 | 216 | 6.4 | $2.1M | 53 | 184 |
| Property management | 37 | #671 of 910 | 203 | 6.1 | Index only | 59 | 381 |
| Dry cleaners | 35 | #397 of 507 | 60 | 1.8 | $11.4M | 73 | 56 |
| Spas and skin care | 35 | #1,427 of 1,769 | 662 | 19.7 | $571K | 65 | 141 |
| Real estate agents and brokers | 34 | #1,916 of 2,176 | 2,209 | 65.9 | Index only | 55 | 1,183 |
| Real estate | 34 | #1,950 of 2,229 | 2,793 | 83.3 | Index only | 55 | 1,929 |
| Mortgage brokers and lenders | 33 | #745 of 887 | 355 | 10.6 | Index only | 48 | 144 |
| Insurance agencies | 27 | #1,906 of 2,272 | 583 | 17.4 | $875K | 70 | 372 |
Household spending in Denver County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $296.4M | $884 | 92 |
| Gasoline and other fuels | $727.9M | $2,170 | 84 |
| Food away from home | $1.5B | $4,462 | 110 |
| Groceries | $2.2B | $6,475 | 102 |
| Personal care products and services | $378.1M | $1,127 | 112 |
| Child care and other personal services | $285.9M | $852 | 147 |
| Memberships, classes and admissions | $462.8M | $1,380 | 140 |
| Medical and dental services | $481.7M | $1,436 | 111 |
| Pets | $376.6M | $1,123 | 123 |
| Clothing, shoes and related services | $684M | $2,039 | 99 |
| Vehicle insurance | $510.2M | $1,521 | 78 |
| Home repairs, maintenance and insurance | $1.1B | $3,179 | 105 |
| Lawn care, cleaning and other household services | $491.4M | $1,465 | 104 |
| Rent and homeowner costs | $6.6B | $19,670 | 118 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Denver County
- Population, 2025 estimate
- 740,613+3.2% since 2020
- Households
- 335,428
- Median age
- 36.7
- Homes lived in by their owners
- 49%
- Vehicles per household
- 1.5
- Land area
- 153 sq. mi.
- People per square mile
- 4,696
- Median household income
- $94,718+38.1% vs. 2015–2019, before inflation
- Average household income
- $136,552
- Median home value
- $616,000
- Jobs located here
- 557,999
- Daytime population
- 911,038Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Denver County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Denver County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Colorado 8
- Arapahoe County, CO659,844 people
- Jefferson County, CO579,377 people
- Adams County, CO530,225 people
- Broomfield County, CO76,304 people
- Douglas County, CO377,150 people
- Boulder County, CO328,961 people
- Gilpin County, CO5,901 people
- Clear Creek County, CO9,262 people
Questions
How fast is Denver County, CO growing?
Population estimates put Denver County at 740,613 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 335,428 households. Median household income rose 38.1% from the 2015–2019 survey, before inflation.
How much do households in Denver County, CO spend?
Households in Denver County spend about $6.6B a year on rent and homeowner costs, $2.2B on groceries and $1.5B on food away from home. Set against the U.S., households in Denver County spend the most on child care and other personal services (an index of 147, where 100 is the U.S. average) and the least on vehicle insurance (78).
Which business types have the highest market scores in Denver County, CO?
The highest Groundwork market scores in Denver County are for HVAC and plumbing companies (85), urgent care and walk-in clinics (84) and pest control companies (83). Denver County ranks #24 of 1,707 scored counties for HVAC and plumbing companies.
How does Denver County, CO compare with the U.S.?
The median household income in Denver County is $94,718 a year, 17% above the U.S. median of $80,734. The population rose 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $616,000, against $332,700 for the U.S. For its number of households, Denver County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (2.7 times the U.S. rate) and the fewest for pest control companies (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Denver County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Denver County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Colorado · Every U.S. market · How we measure
Screening a site or an acquisition in Denver County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Denver County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.