Groceries and convenience · County · West Virginia
Grocery and convenience stores in Nicholas County, WV
Competitor counts, household spending and official business counts for grocery and convenience stores in Nicholas County, WV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 28 out of 100: Lower middle
Ranked #2,008 of 2,402 scored counties
#32 of 43 scored counties in West Virginia
- Listings
- 25
- 16 chain locations (64%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $51.2M
- On groceries · $5,410 a household
- Spending per listing
- $2M
- 40% below the U.S.
- Listings per 10k households
- 26.4
- 41% above the U.S.
- Population, 2025
- 23,848
- −2.9% since 2020
See the grocery and convenience stores around any address in Nicholas County
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Nicholas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Nicholas County scores 28 (lower middle) on the Groundwork market score for grocery and convenience stores, ranking #2,008 of 2,402 scored counties and #32 of 43 scored counties in West Virginia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 25 grocery and convenience stores in Nicholas County. 16 of them (64%) are chain locations, against 42% across the U.S. Per 10,000 households, that is 26.4, 41% above the U.S. rate of 18.7.
Households in Nicholas County spend about $51.2M a year on groceries, or $5,410 per household, 14% below the U.S. average. That is about $2M of household spending for each store on map listings, 40% below the U.S. figure of $3.4M.
Official counts show 6 businesses with payroll classed as grocery and convenience stores in Nicholas County in 2023. That is one for every 1,578 households, against one for every 1,293 across the U.S. Population estimates show Nicholas County declined 2.9% from 2020 to 2025, against +3.1% for the U.S.
How Nicholas County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Nicholas County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.4 | 20.8 | 18.7 |
| Spending per listing | $2M | $2.7M | $3.4M |
| Households per official establishment | 1,578 | 1,888 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | −3.7% | +7.2% |
| Population growth, 2020–2025 | −2.9% | −1.4% | +3.1% |
| Spending per household on groceries | $5,410 | $5,613 | $6,319 |
| Median household income | $54,639 | $59,608 | $80,734 |
| Groundwork market score | 28 | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 6
- Employees, 2023
- 111
- Annual payroll, 2023
- $2.7M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 2516 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in Nicholas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Nicholas County
- Population, 2025 estimate
- 23,848−2.9% since 2020
- Households
- 9,466
- Median age
- 45.2
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 647 sq. mi.
- People per square mile
- 38
- Median household income
- $54,639+36.3% vs. 2015–2019, before inflation
- Average household income
- $74,713
- Median home value
- $121,600
- Jobs located here
- 6,859
- Daytime population
- 22,538Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Nicholas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of Nicholas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for grocery and convenience stores, numbered among those based in West Virginia, with Nicholas County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 80 | 82 | 16.1 | $3.8M | +13.7% | #185 of 2,402 |
| 2Monongalia County, WV | 72 | 76 | 17.0 | $3.5M | +2.0% | #393 of 2,402 |
| 3Jefferson County, WV | 71 | 47 | 20.6 | $3.2M | +9.2% | #422 of 2,402 |
| 4Morgan County, WV | 70 | 12 | 16.3 | $3.6M | +5.5% | #441 of 2,402 |
| 5Putnam County, WV | 68 | 42 | 18.1 | $3.4M | −1.0% | #503 of 2,402 |
| 6Mason County, WV | 58 | 14 | 13.7 | $3.9M | −2.7% | #856 of 2,402 |
| 7Barbour County, WV | 54 | 9 | 14.6 | $3.6M | −0.3% | #1,011 of 2,402 |
| 8Hampshire County, WV | 54 | 19 | 22.0 | $2.6M | +4.4% | #1,042 of 2,402 |
| 9Wood County, WV | 53 | 69 | 19.3 | $2.9M | −2.1% | #1,074 of 2,402 |
| 10Cabell County, WV | 52 | 64 | 16.3 | $3.4M | −3.2% | #1,107 of 2,402 |
| 32Nicholas County, WV | 28 | 25 | 26.4 | $2M | −2.9% | #2,008 of 2,402 |
Other business types in Nicholas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores28
- Grocery stores18
- Convenience stores16
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in Nicholas County, WV?
Nicholas County has 25 grocery and convenience stores on map listings as of September 2026. 16 of them (64%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 6 businesses with payroll classed as grocery and convenience stores in 2023.
How much do households in Nicholas County, WV spend on groceries?
About $51.2M a year, or $5,410 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 25 grocery and convenience stores on map listings, it comes to $2M per store. It is estimated from the incomes of the 9,466 households in Nicholas County and national spending patterns by income.
How does Nicholas County, WV compare with the U.S. for grocery and convenience stores?
Nicholas County has 26.4 grocery and convenience stores per 10,000 households, 41% above the U.S. rate of 18.7. Spending per store is $2M, 40% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, Nicholas County would have about 15, against 25 on map listings. There is one business with payroll in the industry for every 1,578 households, against one for every 1,293 across the U.S.
How fast is Nicholas County, WV growing?
Population estimates put Nicholas County at 23,848 people in 2025, down 2.9% since 2020, against +3.1% for the U.S. It has 9,466 households. Median household income in Nicholas County is $54,639, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 36.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nicholas County scores 28 for grocery and convenience stores (lower middle), #2,008 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nicholas County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in Nicholas County
Screening a site or an acquisition in Nicholas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Nicholas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.