Clothing and laundry · Small-town market · Illinois
Clothing and shoe stores in the Rochelle, IL area
The clothing and shoe stores in the Rochelle, IL area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 79 out of 100: High
Ranked #34 of 536 scored small-town markets
#1 of 20 scored small-town markets based in Illinois
- Listings
- 17
- 4 chain locations (24%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $41.3M
- On clothing, shoes and related services · $1,982 a household
- Spending per listing
- $2.4M
- 91% above the U.S.
- Listings per 10k households
- 8.2
- 49% below the U.S.
- Population, 2025
- 51,399
- −0.7% since 2020
See the clothing and shoe stores around any address in the Rochelle area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rochelle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for clothing and shoe stores in the Rochelle area is 79 (high), #34 of 536 scored small-town markets and #1 of 20 scored small-town markets based in Illinois. That puts it in the top 10% of small-town markets for clothing and shoe stores.
At $1,982 per household (4% below the U.S. average), households in the Rochelle area spend about $41.3M a year on clothing, shoes and related services. That is about $2.4M of household spending for each store on map listings, 91% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
The Rochelle area has 17 clothing and shoe stores on map listings as of September 2026. Of those, 4 are chain locations, or 24%, against 44% across the U.S. That comes to 8.2 for every 10,000 households, 49% below the U.S. rate of 16.2.
Official counts show 3 businesses with payroll classed as clothing and shoe stores in the Rochelle area in 2023. That is one for every 6,940 households, against one for every 1,273 across the U.S. Population estimates put the population change in the Rochelle area from 2020 to 2025 at −0.7%, against +3.1% for the U.S.
How the Rochelle area compares
The same measures for Illinois and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rochelle area | Illinois | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.2 | 15.9 | 16.2 |
| Spending per listing | $2.4M | $1.3M | $1.3M |
| Households per official establishment | 6,940 | 1,381 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −15.0% | −12.2% |
| Population growth, 2020–2025 | −0.7% | −0.6% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,982 | $2,141 | $2,055 |
| Median household income | $82,132 | $83,390 | $80,734 |
| Groundwork market score | 79 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 7
- Annual payroll, 2023
- $133K
- One-person businesses, 2023
- 31Businesses with no payroll
- Map listings, September 2026
- 174 chain locations
- Listings at the U.S. rate for this spending
- 33The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in the Rochelle area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rochelle area
- Population, 2025 estimate
- 51,399−0.7% since 2020
- Households
- 20,821
- Median age
- 42.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.9
- Land area
- 759 sq. mi.
- People per square mile
- 68
- Median household income
- $82,132+34.7% vs. 2015–2019, before inflation
- Average household income
- $98,173
- Median home value
- $189,200
- Jobs located here
- 15,354
- Daytime population
- 44,010Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rochelle area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Rochelle area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Illinois
Every Illinois market ranked →The highest-scoring small-town markets in Illinois for clothing and shoe stores, numbered among those based in Illinois, with the Rochelle area marked.
Top small-town markets in Illinois
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rochelle, IL | 79 | 17 | 8.2 | $2.4M | −0.7% | #34 of 536 |
| 2Pontiac, IL | 71 | 14 | 9.6 | $2M | −2.1% | #93 of 536 |
| 3Centralia, IL | 66 | 11 | 7.1 | $2.5M | −3.4% | #125 of 536 |
| 4Lincoln, IL | 61 | 10 | 8.9 | $2.1M | −2.5% | #169 of 536 |
| 5Dixon, IL | 60 | 19 | 14.2 | $1.3M | −3.4% | #184 of 536 |
| 6Canton, IL | 58 | 17 | 12.3 | $1.4M | −2.0% | #200 of 536 |
| 7Galesburg, IL | 55 | 24 | 11.4 | $1.5M | −4.1% | #227 of 536 |
| 8Marion-Herrin, IL | 55 | 43 | 14.8 | $1.2M | +0.2% | #229 of 536 |
| 9Sterling, IL | 55 | 34 | 14.7 | $1.2M | −2.6% | #230 of 536 |
| 10Taylorville, IL | 54 | 18 | 13.2 | $1.4M | −1.5% | #240 of 536 |
Other business types in the Rochelle area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry80
- Clothing and shoe stores79
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Rochelle, IL area?
Map listings as of September 2026 show 17 clothing and shoe stores in the Rochelle area. 4 of them (24%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 3 businesses with payroll classed as clothing and shoe stores in 2023. Official counts also show 31 one-person businesses without payroll.
How much do households in the Rochelle, IL area spend on clothing, shoes and related services?
About $41.3M a year, or $1,982 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 17 clothing and shoe stores on map listings, it comes to $2.4M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 20,821 households in the Rochelle area and national spending patterns by income.
How does the Rochelle, IL area compare with the U.S. for clothing and shoe stores?
The Rochelle area has 8.2 clothing and shoe stores per 10,000 households, 49% below the U.S. rate of 16.2. Spending per store is $2.4M, 91% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Rochelle area would have about 33, against 17 on map listings. There is one business with payroll in the industry for every 6,940 households, against one for every 1,273 across the U.S.
How fast is the Rochelle, IL area growing?
Population estimates put the Rochelle area at 51,399 people in 2025, down 0.7% since 2020, against +3.1% for the U.S. It has 20,821 households. Median household income in the Rochelle area is $82,132, 2% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rochelle area scores 79 for clothing and shoe stores (high), #34 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rochelle area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Rochelle area
Screening a site or an acquisition in the Rochelle area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rochelle area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.