Beauty and personal care · Metro area · Texas
Barbershops in the Waco, TX metro area
How the Waco, TX metro area compares with other metro areas and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 45 out of 100: Lower middle
Ranked #247 of 387 scored metro areas
#8 of 26 scored metro areas based in Texas
- Listings
- 54
- 11 chain locations (20%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $94.6M
- On personal care products and services · $851 a household
- Spending per listing
- $1.8M
- 7% below the U.S.
- Listings per 10k households
- 4.9
- 8% below the U.S.
- Population, 2025
- 308,807
- +4.2% since 2020
See the barbershops around any address in the Waco metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Waco metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $851 per household (15% below the U.S. average), households in the Waco metro area spend about $94.6M a year on personal care products and services. Spread across 54 barbershops, that is $1.8M per shop, 7% below the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 54 barbershops on map listings in the Waco metro area as of September 2026. 11 of them (20%) are chain locations, against 12% across the U.S. That comes to 4.9 for every 10,000 households, 8% below the U.S. rate of 5.3.
Official counts show 6 businesses with payroll classed as barber shops in the Waco metro area in 2023. That is one for every 18,530 households, against one for every 16,589 across the U.S. Official counts list 124 one-person businesses without payroll.
Population estimates put the population change in the Waco metro area from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). For barbershops, the Waco metro area has a Groundwork market score of 45 (lower middle): #247 of 387 scored metro areas and #8 of 26 scored metro areas based in Texas.
How the Waco metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waco metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 6.9 | 5.3 |
| Spending per listing | $1.8M | $1.4M | $1.9M |
| Households per official establishment | 18,530 | 18,170 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +65.8% | +28.5% |
| Population growth, 2020–2025 | +4.2% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $851 | $937 | $1,005 |
| Median household income | $66,205 | $78,476 | $80,734 |
| Groundwork market score | 45 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 100
- Annual payroll, 2023
- $3.3M
- One-person businesses, 2023
- 124Businesses with no payroll
- Map listings, September 2026
- 5411 chain locations
- Listings at the U.S. rate for this spending
- 50The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Waco metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Waco metro area
- Population, 2025 estimate
- 308,807+4.2% since 2020
- Households
- 111,178
- Median age
- 37.1
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 2,785 sq. mi.
- People per square mile
- 108
- Median household income
- $66,205
- Average household income
- $91,997
- Median home value
- $234,100
- Jobs located here
- 129,143
- Daytime population
- 295,622Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Waco metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Waco metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for barbershops, numbered among those based in Texas, with the Waco metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin-Round Rock-San Marcos, TX | 64 | 488 | 4.9 | $2.2M | +14.0% | #87 of 387 |
| 2Sherman-Denison, TX | 60 | 24 | 4.3 | $2M | +12.8% | #115 of 387 |
| 3Midland, TX | 57 | 45 | 6.5 | $1.6M | +9.8% | #136 of 387 |
| 4Houston-Pasadena-The Woodlands, TX | 53 | 1,916 | 7.2 | $1.3M | +10.3% | #171 of 387 |
| 5College Station-Bryan, TX | 51 | 58 | 5.5 | $1.5M | +6.9% | #188 of 387 |
| 6Dallas-Fort Worth-Arlington, TX | 46 | 1,987 | 6.9 | $1.5M | +10.6% | #239 of 387 |
| 7Killeen-Temple, TX | 46 | 148 | 8.3 | $1M | +7.2% | #242 of 387 |
| 8Waco, TX | 45 | 54 | 4.9 | $1.8M | +4.2% | #247 of 387 |
| 9Amarillo, TX | 40 | 72 | 7.0 | $1.2M | +2.7% | #285 of 387 |
| 10San Antonio-New Braunfels, TX | 39 | 723 | 7.5 | $1.2M | +9.5% | #293 of 387 |
Other business types in the Waco metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas45
- Hair salons43
- Barbershops45
- Nail salons38
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Waco, TX metro area?
As of September 2026, map listings count 54 barbershops in the Waco metro area. 11 of them (20%) are chain locations. The listings count barbershops. Official counts show 6 businesses with payroll classed as barber shops in 2023. Official counts also show 124 one-person businesses without payroll.
How much do households in the Waco, TX metro area spend on personal care products and services?
About $94.6M a year, or $851 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 54 barbershops on map listings, it comes to $1.8M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 111,178 households in the Waco metro area and national spending patterns by income.
How does the Waco, TX metro area compare with the U.S. for barbershops?
The Waco metro area has 4.9 barbershops per 10,000 households, 8% below the U.S. rate of 5.3. Spending per shop is $1.8M, 7% below the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, the Waco metro area would have about 50, against 54 on map listings. There is one business with payroll in the industry for every 18,530 households, against one for every 16,589 across the U.S.
How fast is the Waco, TX metro area growing?
Population estimates put the Waco metro area at 308,807 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 111,178 households. The median household income in the Waco metro area is $66,205 a year, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Waco metro area scores 45 for barbershops (lower middle), #247 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Waco metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Waco metro area
Screening a site or an acquisition in the Waco metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Waco metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.