Groceries and convenience · Metro area · Texas
Grocery and convenience stores in the Waco, TX metro area
The grocery and convenience stores in the Waco, TX metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #305 of 387 scored metro areas
#20 of 26 scored metro areas based in Texas
- Listings
- 262
- 134 chain locations (51%)
- Official establishments
- 81
- +22.7% since 2019
- Household spending a year
- $647.3M
- On groceries · $5,822 a household
- Spending per listing
- $2.5M
- 27% below the U.S.
- Listings per 10k households
- 23.6
- 26% above the U.S.
- Population, 2025
- 308,807
- +4.2% since 2020
See the grocery and convenience stores around any address in the Waco metro area
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Waco metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For grocery and convenience stores, the Waco metro area has a Groundwork market score of 34 (lower middle): #305 of 387 scored metro areas and #20 of 26 scored metro areas based in Texas. That puts it in the bottom quarter of metro areas.
Households in the Waco metro area spend about $647.3M a year on groceries, or $5,822 per household, 8% below the U.S. average. That is about $2.5M of household spending for each store on map listings, 27% below the U.S. figure of $3.4M.
There are 262 grocery and convenience stores on map listings in the Waco metro area as of September 2026. 134 of them (51%) are chain locations, against 42% across the U.S. That is 23.6 per 10,000 households, 26% above the U.S. rate of 18.7.
Official counts show 81 businesses with payroll classed as grocery and convenience stores in the Waco metro area in 2023, up 22.7% from 2019. That is one for every 1,373 households, against one for every 1,293 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $8M have gone to businesses classed as grocery and convenience stores in the Waco metro area. Population estimates show the Waco metro area grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Waco metro area compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waco metro area | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.6 | 20.0 | 18.7 |
| Spending per listing | $2.5M | $3.1M | $3.4M |
| Households per official establishment | 1,373 | 1,427 | 1,293 |
| Official establishment growth, 2019–2023 | +22.7% | +19.5% | +7.2% |
| Population growth, 2020–2025 | +4.2% | +8.5% | +3.1% |
| Spending per household on groceries | $5,822 | $6,186 | $6,319 |
| Median household income | $66,205 | $78,476 | $80,734 |
| Groundwork market score | 34 | 56 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 81+22.7% over the period
- Employees, 2023
- 2,914
- Annual payroll, 2023
- $85.4M
- One-person businesses, 2023
- 44Businesses with no payroll
- Map listings, September 2026
- 262134 chain locations
- Listings at the U.S. rate for this spending
- 191The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $8M
SBA-backed loans to businesses classed as grocery and convenience stores in the Waco metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Waco metro area
- Population, 2025 estimate
- 308,807+4.2% since 2020
- Households
- 111,178
- Median age
- 37.1
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.9
- Land area
- 2,785 sq. mi.
- People per square mile
- 108
- Median household income
- $66,205
- Average household income
- $91,997
- Median home value
- $234,100
- Jobs located here
- 129,143
- Daytime population
- 295,622Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Waco metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of the Waco metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Texas
Every Texas market ranked →The highest-scoring metro areas in Texas for grocery and convenience stores, numbered among those based in Texas, with the Waco metro area marked.
Top metro areas in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Austin-Round Rock-San Marcos, TX | 86 | 1,476 | 14.9 | $4.5M | +14.0% | #7 of 387 |
| 2Midland, TX | 77 | 139 | 20.0 | $3.3M | +9.8% | #26 of 387 |
| 3Dallas-Fort Worth-Arlington, TX | 69 | 4,769 | 16.5 | $3.9M | +10.6% | #64 of 387 |
| 4San Antonio-New Braunfels, TX | 66 | 1,762 | 18.2 | $3.4M | +9.5% | #91 of 387 |
| 5Houston-Pasadena-The Woodlands, TX | 58 | 4,775 | 17.9 | $3.5M | +10.3% | #142 of 387 |
| 6El Paso, TX | 57 | 443 | 14.7 | $3.8M | +1.3% | #149 of 387 |
| 7Sherman-Denison, TX | 56 | 111 | 20.1 | $3M | +12.8% | #165 of 387 |
| 8Killeen-Temple, TX | 53 | 337 | 19.0 | $3.1M | +7.2% | #182 of 387 |
| 9Lubbock, TX | 52 | 283 | 20.1 | $2.9M | +4.6% | #190 of 387 |
| 10Tyler, TX | 51 | 171 | 20.6 | $2.9M | +7.8% | #196 of 387 |
| 20Waco, TX | 34 | 262 | 23.6 | $2.5M | +4.2% | #305 of 387 |
Other business types in the Waco metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores34
- Grocery stores55
- Convenience stores29
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in the Waco, TX metro area?
As of September 2026, map listings count 262 grocery and convenience stores in the Waco metro area. 134 of them (51%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 81 businesses with payroll classed as grocery and convenience stores in 2023, up 22.7% from 2019. Official counts also show 44 one-person businesses without payroll.
How much do households in the Waco, TX metro area spend on groceries?
About $647.3M a year, or $5,822 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 262 grocery and convenience stores on map listings, it comes to $2.5M per store. It is estimated from the incomes of the 111,178 households in the Waco metro area and national spending patterns by income.
How does the Waco, TX metro area compare with the U.S. for grocery and convenience stores?
The Waco metro area has 23.6 grocery and convenience stores per 10,000 households, 26% above the U.S. rate of 18.7. Spending per store is $2.5M, 27% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, the Waco metro area would have about 191, against 262 on map listings. There is one business with payroll in the industry for every 1,373 households, against one for every 1,293 across the U.S. The official count rose 22.7% from 2019 to 2023, against +7.2% for the U.S.
How fast is the Waco, TX metro area growing?
Population estimates put the Waco metro area at 308,807 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 111,178 households. The median household income in the Waco metro area is $66,205 a year, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Waco metro area scores 34 for grocery and convenience stores (lower middle), #305 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Waco metro area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in the Waco metro area
Screening a site or an acquisition in the Waco metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Waco metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.